🇳🇱Netherlands

Avène Cleanance Cleansing Gel for mature skin

Avène Cleanance Cleansing Gel

Average

  • HighNormal Skin Fit
  • AverageEffectiveness
  • HighSafety

Works for mature skin; other cleansers fit it better.

This fit is calculated for the concerns frequently associated with mature skin: fine lines, wrinkles, and loss of firmness. For scores and recommendations based on your full skin profile, including your 12D face scan results and any goals or preferences you have, please use the Lovi app.

Page built Nov 8, 2026How the Fit score works

Lovi Assistant explains

  • Suitable for normal skin, this cleanser utilizes zinc gluconate to help regulate sebum and citric acid for mild exfoliation, offering general cleansing benefits.
  • While it provides moderate cleansing for oily and acne-prone skin, it lacks specialized ingredients to effectively address your wrinkles and fine lines.
  • The safety profile is excellent, with no risks of irritation for your normal skin due to the absence of prohibited or harsh ingredients.

How to apply

  • Use your cleanser as part of both your AM and PM routine. Start using it daily since your skin is normal and not sensitive.
  • Apply this first in your routine before using your toner, moisturizer, and SPF.
  • Gently massage the cleanser onto your face using circular motions, then rinse well with water. Avoid rubbing your skin too hard.
  • Apply the cleanser directly onto slightly damp skin for the best fresh feeling. Make sure your face is clean of heavy makeup first.
  • Avoid the sensitive eye area while washing. Do a quick patch test before your very first use to be safe.

People Say

★4.6Overall rating based on 6.5k+ reviews

This gel cleanser is widely praised by users with oily, acne-prone, and sensitive skin for its ability to deeply cleanse and regulate sebum without disrupting the skin barrier. While the majority report clearer, matte skin, a minority of users with drier skin types found it too stripping or experienced initial purging. This summary is based on a very large amount of data and should definitely be taken into account.

Highlights

  • Effective oil control Mostly Mentioned
    • “Keeps me matte for hours”
    • “Drastically reduced my oiliness”
    • “Best face wash for greasy skin”
    • “Controls sebum perfectly.”
  • Gentle deep clean Often Mentioned
    • “Squeaky clean but soft”
    • “Removes makeup easily”
    • “Gentle on my sensitive skin”
    • “Doesn't strip my barrier.”
  • Helps clear acne Often Mentioned
    • “Cleared my cystic acne”
    • “Keeps pimples at bay”
    • “My skin is finally clear”
    • “Great for hormonal breakouts.”
  • High value Sometimes Noted
    • “Bottle lasts for months”
    • “A little goes a long way”
    • “Worth the price”
    • “One drop is enough.”
  • Refreshing feel Sometimes Noted
    • “Feels so refreshing”
    • “Love the clean smell”
    • “Leaves face feeling fresh”
    • “Cooling effect is nice.”
  • Drying for some Sometimes Noted
    • “Left my face tight”
    • “Too drying for winter”
    • “Caused dry patches”
    • “Stripped my skin.”
  • Initial breakouts Rarely Noted
    • “Broke me out initially”
    • “Caused tiny bumps”
    • “Skin got worse before better”
    • “Gave me cystic spots.”
  • Packaging issues Rarely Noted
    • “Cap leaks in bag”
    • “Lid is hard to close”
    • “Dispenses too much product”
    • “Messy bottle design.”
  • Strong fragrance Rarely Noted
    • “Scent is too strong”
    • “Smells like perfume”
    • “Fragrance irritated my nose”
    • “Wish it was unscented.”

Sources: lovi.care, aveneusa.com, dermstore.com, ulta.com, lovelyskin.com, lookfantastic.ie, and more

Questions and answers

How well does Avène Cleanance work for mature skin?

This cleanser works well enough for general cleansing, but it lacks the specialized ingredients needed to effectively address wrinkles and fine lines on mature skin. A cleanser for this skin needs high-quality hydrating ingredients, soothing components, and safe agents that clean effectively while maintaining skin balance and keeping it soft.

Which ingredients make this cleanser a good fit for mature skin?

This cleanser works for your mature skin because zinc gluconate helps manage oil and citric acid provides mild exfoliation, but it lacks the specialized ingredients needed to address fine lines and wrinkles. A cleanser for mature skin needs high-quality hydrating ingredients and soothing components to smooth wrinkles while keeping the skin soft and balanced.

Journal of Cosmetic Dermatology, 2021

What does Avene Thermal Spring Water do for mature skin?

Avène Thermal Spring Water is unlikely to change the elastic feel or surface of mature skin. A product for mature skin needs ingredients that support firmness and smoothness, like retinol or peptides.

Experimental Dermatology, 2024

What does Zinc Coceth Sulfate do for mature skin?

Zinc Coceth Sulfate is a cleanser ingredient that helps wash away dirt and oil, but because it can strip moisture, mature skin needs cleansers with mild surfactants that protect the skin barrier and include moisturizing ingredients to keep skin soft and smooth.

Dermatologic Therapy, 2004

Where does this cleanser go in a skincare routine for mature skin?

This cleanser goes in your morning and evening routine as the first cleansing step before toners and moisturizers. Mature skin needs a cleanser that also provides firming peptides, antioxidants, or rich nourishing oils to target fine lines and keep skin soft.

Can I use this cleanser with retinol, and in what order?

You can use this cleanser with retinol as part of your routine, applying the cleanser first to clean your skin before using your retinol treatment. It is unlikely to irritate your skin due to its safe ingredients, but mature skin also needs nourishing ingredients and moisturizers to help smooth fine lines.

How often should I use this cleanser?

You can use this cleanser twice a day as part of your morning and evening routine. Using a mild cleanser daily is unlikely to irritate your skin and helps maintain a clean, fresh feel.

The Journal of Dermatological Treatment, 2022

Can this cleanser clog pores, cause breakouts or purging for mature skin?

This cleanser is unlikely to clog pores or cause major breakouts for your mature skin, though initial breakouts may happen in rare cases. To properly care for mature skin, a product of this type needs nourishing ingredients that smooth fine lines and keep your skin soft.

Can I use this cleanser around the eyes or on my body?

You can safely use this cleanser on your body and around your eyes, as it has an excellent safety profile without harsh ingredients that might cause irritation. The thin skin on the eyelids and body is unlikely to experience issues, though mature skin needs products with ingredients like hyaluronic acid, botanical extracts, or antioxidants to help smooth fine lines and wrinkles.

Surgical and Radiologic Anatomy, 2002

Is this cleanser fragrance-free and alcohol-free?

It contains fragrance (parfum) and drying alcohol (isopropyl alcohol).

What the research says

  • Balneotherapy with thermal water altered specific skin microbiota at genus and species levels in healthy female volunteers compared to tap water, which produced no significant microbiome changes.

    Life, 2023
  • Malaysian thermal spring water as an adjunct to standard acne therapy improved skin hydration, reduced dryness and stinging, enhanced overall tolerability, and improved the acne disability index in patients with mild to moderate acne.

    The Medical Journal of Malaysia, 2024
  • A 2% Sphingomonas xenophaga ferment extract cream applied twice daily for 4 weeks significantly decreased facial vascular disorder scores compared to vehicle in 86 Caucasian female subjects, alongside dose-dependent inhibition of pre-kallikrein activity in vitro.

    International Journal of Cosmetic Science, 2025
  • Silybum marianum flower extract increased human hair follicle dermal papilla cell proliferation and VEGF production while suppressing cellular senescence, and in a clinical study using hair shampoo, it significantly increased hair density and total hair count at 16 and 24 weeks compared with a placebo group.

    Journal of Cosmetic Dermatology, 2024
  • Topical 0.5% silymarin-loaded antioxidant serum applied twice daily significantly reduced clinical acne severity, lesion counts, and melanin pigmentation in 22 Korean acne patients over 4 weeks without associated adverse events.

    Journal of Cosmetic Dermatology, 2023
  • Topical silymarin cream 1.4% showed comparable results to salicylic acid 30% peels in reducing acne severity in 30 patients with mild to moderate acne vulgaris.

    Journal of Cutaneous Medicine and Surgery, 2024

Why other cleansers fit mature skin better

  • Topical post-laser application of human adipocyte-derived mesenchymal stem cell media combined with niacinamide significantly improved wrinkle index, melanin index, patient satisfaction, and investigator esthetic improvement scores compared to vehicle cream in patients with aging skin.

    Journal of Cosmetic Dermatology, 2021
  • Treatment with a combination of niacinamide and hyaluronic acid improved skin aging signs and demonstrated a senomorphic effect by decreasing SASP and autocrine signaling genes in women.

    Scientific Reports, 2024

Ingredients

Avene Thermal Spring Water Avene Aqua Avene Aqua, Water, Zinc Coceth Sulphate, Lauryl Betaine, Decyl Glucoside, Ceteareth-60 Myristyl Glycol, Peg-7 Glyceryl Cocoate, Polysorbate 20, Citric Acid, Parfum, Green 5 Ci 61570, Isopropyl Alcohol, Peg-40 Hydrogenated Castor Oil, Peg-6, Ppg-26-Buteth-26, Silybum Marianum Fruit Extract, Sodium Benzoate, Sodium Chloride, Sodium Hydroxide, Trisodium Ethylenediamine Disuccinate, Yellow 5 Ci 19140, Zinc Gluconate

Behind this fit score

Lovi calculates every fit score from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

How does it fit your skin?

Scan your face, then any product.

Buy online

Prices checked 10 Oct – 5 Nov 2026

The Lovi Fit is the same in every country; only the stores and prices differ, and the ones here are for the Netherlands.

How does it fit your skin?

Scan your face, then any product: Lovi shows how well it fits you and what fits even better.