Shu Uemura vs Asarai
Shu Uemura and Asarai are a Japanese heritage line and a botanically focused range, respectively, known for transformative cleansing oils and nutrient-rich clay masks. The former suits all skin types best with its gentle, balanced formulas, while the latter is ideal for balanced, dry, and combination skin through nourishing botanical bases. Both brands address acne-prone skin with targeted care, though they differ as Shu Uemura focuses on meticulously crafted makeup removers and Asarai emphasizes restorative clay masks that create mindful rituals.
Shu Uemura is a Japanese skincare brand founded in 1967 and owned by L'Oréal S.A. since 2003.
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This page compares some of the most popular Shu Uemura and Asarai products; for every product of both brands, with a fit score for your own skin, use the Lovi app.
Questions and answers
Shu Uemura or Asarai: which is better?
Neither brand is universally better, as Asarai achieves an Average Lovi fit across all listed skin types, whereas Shu Uemura ranges from Average to Caution depending on the skin type. Both brands offer products that list no fragrance.
What is the difference between Shu Uemura and Asarai?
Asarai has products on this page that rate Average for dry skin, whereas Shu Uemura cleansing oil rates Average for dry skin.
Which is more affordable, Shu Uemura or Asarai?
Neither Shu Uemura nor Asarai lists pricing or affordability information for the products on this page.
Which causes fewer breakouts, Shu Uemura or Asarai?
Asarai products on this page get an Average fit for acne-prone skin, whereas Shu Uemura's cleansing oil receives a Low to Caution fit level. This means Asarai is less likely to trigger breakouts.
How does the founding year and corporate ownership compare between Shu Uemura and Asarai?
Shu Uemura was founded in Japan in 1967 and has been owned by L'Oreal S.A. since 2003, whereas Asarai was founded more recently in 2018 and is owned by Asarai Inc.
Which brand offers a face mask versus a cleansing oil among the products listed?
Asarai offers a face mask with the Earth Tones Face Mask, while Shu Uemura offers a cleansing oil among the products on this page.
Do any of the listed products from Shu Uemura or Asarai contain fragrance in their ingredients?
No, every product on this page from both Shu Uemura and Asarai lists no fragrance in its ingredients.
Research behind their key ingredients
Behind this comparison
Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.
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Co-founder, Medical Director
Cosmetic chemist, cosmetologist, aesthetic products developer
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Co-founder, CEO and CTO
PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex
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Dr. Sofía Perea Pérez, MD, MSc
Medical Board
Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine
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Medical Board
Specialist dermatologist, MBBS, MD, IFAAD
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Medical Board
Cosmetic chemist, SCS, IFSCC member
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Medical Board, Medical Advisor
Dermatology MD
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Elina Nazarenko, MD
Medical Board
Dermatology and diagnostic consultant
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Victoria Derkova, MS
Medical Board
Cosmetic chemist, cosmetic development technologist
How does it fit your skin?
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