SU:M37 skincare
SU:M37 is a Korean skincare brand founded in 2007 and owned by LG Corp.
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SU:M37's products on this page cover moisturizers. For acne-prone skin, Lovi rates the Secret Essence highest.
This page covers some of the most popular SU:M37 products; for the whole SU:M37 range, with a fit score for every product, use the Lovi app.
SU:M37 moisturizers
Questions and answers
Is SU:M37 worth it?
SU:M37 is worth considering for various skin needs, as Lovi rates a routine focused on the brand Superior for dry, oily, sensitive, combination, and acne-prone skin. Every SU:M37 product on this page is also free from added fragrance.
What are SU:M37's best products?
SU:M37's best product on this page is Secret Essence, which Lovi rates High for dry skin and dry sensitive skin. Every product on this page also lists no fragrance in its ingredients.
Which SU:M37 moisturizer is best for dry skin?
Secret Essence is the best choice among the moisturizers on this page for dry skin. Lovi rates Secret Essence High for dry skin.
Does SU:M37 cause breakouts?
SU:M37 is unlikely to cause breakouts, as Lovi rates the SU:M37-focused routine Superior for acne-prone skin. Secret Essence rates Average for acne-prone and oily acne-prone skin.
Is SU:M37 fragrance-free?
Yes, every SU:M37 product on this page lists no fragrance in its ingredients.
What are the key ingredients in SU:M37 products?
SU:M37 products feature various active components designed to nourish and hydrate the skin. Lovi rates the SU:M37-focused routine Superior for dry skin.
How do I build a SU:M37 skincare routine?
To build a SU:M37 routine, apply Secret Essence as the moisturizer step. Lovi rates the SU:M37-focused routine Superior for dry, oily, sensitive, combination, and acne-prone skin.
Where can I buy SU:M37, and how much does it cost?
SU:M37 is sold in stores in the Netherlands. Prices range from €67.85 to €67.85.
What are good alternatives to SU:M37?
Good alternatives to SU:M37 include SKIN1004, Anua, Medicube, Beauty of Joseon, COSRX, and Dr. Althea.
SU:M37 vs SKIN1004: which is better?
SU:M37 is better than SKIN1004 for oily skin, as Lovi rates the SU:M37-focused routine Superior and the SKIN1004-focused routine High for oily skin. Both brands achieve a Superior fit for dry, sensitive, combination, and acne-prone skin.
Who owns SU:M37, and where is it from?
SU:M37 is a Korean brand founded in 2007, owned by LG Corp.
Is SU:M37 cruelty-free?
PETA, Leaping Bunny, and Cruelty Free International, the registries Lovi checks, do not list SU:M37 as cruelty-free.
Research behind SU:M37's key ingredients
Behind these ratings
Lovi rates every product from its full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.
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Co-founder, Medical Director
Cosmetic chemist, cosmetologist, aesthetic products developer
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Co-founder, CEO and CTO
PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex
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Dr. Sofía Perea Pérez, MD, MSc
Medical Board
Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine
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Medical Board
Specialist dermatologist, MBBS, MD, IFAAD
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Medical Board
Cosmetic chemist, SCS, IFSCC member
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Medical Board, Medical Advisor
Dermatology MD
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Elina Nazarenko, MD
Medical Board
Dermatology and diagnostic consultant
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Victoria Derkova, MS
Medical Board
Cosmetic chemist, cosmetic development technologist
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