SU:M37 skincare

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

SU:M37 is a Korean skincare brand founded in 2007 and owned by LG Corp.

SU:M37's products on this page cover moisturizers. For acne-prone skin, Lovi rates the Secret Essence highest.

This page covers some of the most popular SU:M37 products; for the whole SU:M37 range, with a fit score for every product, use the Lovi app.

SU:M37 moisturizers

Secret Essence S$53.93

Questions and answers

Is SU:M37 worth it?

Yes, SU:M37 is worth considering because Lovi rates the brand-focused routines Superior for dry, oily, sensitive, combination, and acne-prone skin. Additionally, the SU:M37 products on this page list no fragrance in their ingredients.

What are SU:M37's best products?

SU:M37's best product on this page is Secret Essence, which Lovi rates High for dry skin and dry sensitive skin.

Which SU:M37 moisturizer is best for dry skin?

Secret Essence is the best choice for dry skin, as Lovi rates it High for that skin type. Every SU:M37 product on this page lists no fragrance in its ingredients.

Does SU:M37 cause breakouts?

SU:M37 is unlikely to cause breakouts, as Lovi rates acne-prone skin Average for Secret Essence and Superior for the SU:M37-focused routine. In addition, the SU:M37 products on this page list no fragrance in their ingredients.

Is SU:M37 fragrance-free?

Yes, every SU:M37 product on this page lists no fragrance in its ingredients, making them a suitable option for shoppers avoiding scents.

What are the key ingredients in SU:M37 products?

SU:M37 products feature key ingredients such as niacinamide, sodium hyaluronate, Centella asiatica extract, glycerin, ceramide NP, and licorice root extract. These ingredients help support skin hydration, calm irritation, and improve overall skin quality.

The British Journal of Dermatology, 2002 Dermatologic Therapy, 2022

How do I build a SU:M37 skincare routine?

To build a SU:M37 routine, use Secret Essence as the moisturizer for the skin. Lovi rates the SU:M37-focused routine Superior for dry, oily, sensitive, combination, and acne-prone skin.

Where can I buy SU:M37, and how much does it cost?

SU:M37 is available in Singapore, with prices on this page ranging from S$53.93 to S$53.93.

What are good alternatives to SU:M37?

Good alternatives to SU:M37 include SKIN1004, Anua, Medicube, Beauty of Joseon, COSRX, and Dr. Althea, which all have dedicated pages on Lovi. Lovi rates SU:M37-focused routines as Superior for dry, oily, sensitive, combination, and acne-prone skin.

SU:M37 vs SKIN1004: which is better?

SU:M37 and SKIN1004 both fit dry and sensitive skin at a Superior level, while SU:M37 fits oily, combination, and acne-prone skin at a Superior level compared to SKIN1004's High level. Lovi rates the SU:M37-focused routine Superior across all major skin types.

Who owns SU:M37, and where is it from?

SU:M37 is a Korean brand founded in 2007, owned by LG Corp.

koreaherald.com en.wikipedia.org

Is SU:M37 cruelty-free?

PETA, Leaping Bunny, and Cruelty Free International, the registries Lovi checks, do not list SU:M37 as cruelty-free.

7 more questions

Research behind SU:M37's key ingredients

The effect of niacinamide on reducing cutaneous pigmentation and suppression of melanosome transfer
Niacinamide · The British Journal of Dermatology, 2002
Benefits of topical hyaluronic acid for skin quality and signs of skin aging: From literature review to clinical evidence
Sodium hyaluronate · Dermatologic Therapy, 2022
Moisturizing and Antiinflammatory Properties of Cosmetic Formulations Containing Centella asiatica Extract
Centella asiatica extract · Indian Journal of Pharmaceutical Sciences, 2016
Ceramide 1 and ceramide 3 act synergistically on skin hydration and the transepidermal water loss of sodium lauryl sulfate-irritated skin
Ceramide np · International Journal of Dermatology, 2008
Licochalcone A activates Nrf2 in vitro and contributes to licorice extract-induced lowered cutaneous oxidative stress in vivo
Licorice root extract · Experimental Dermatology, 2015

3 more studies

The 24-hour skin hydration and barrier function effects of a hyaluronic 1%, glycerin 5%, and Centella asiatica stem cells extract moisturizing fluid: an intra-subject, randomized, assessor-blinded study
Glycerin · Clinical, Cosmetic and Investigational Dermatology, 2017
Systematic Study of Paeonol/Madecassoside Co-Delivery Nanoemulsion Transdermal Delivery System for Enhancing Barrier Repair and Anti-Inflammatory Efficacy
Centella asiatica extract · Molecules, 2023
A Lipid Mixture Enriched by Ceramide NP with Fatty Acids of Diverse Chain Lengths Contributes to Restore the Skin Barrier Function Impaired by Topical Corticosteroid
Ceramide np · Skin Pharmacology and Physiology, 2022

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Behind these ratings

Lovi rates every product from its full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

Nadia Kapleva, MS

Co-founder, Medical Director

Cosmetic chemist, cosmetologist, aesthetic products developer
Alexey Shagraev, PhD

Co-founder, CEO and CTO

PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex
Dr. Sofía Perea Pérez, MD, MSc

Medical Board

Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine
Aishani Shah, MD

Medical Board

Specialist dermatologist, MBBS, MD, IFAAD
Asya Zubkova, MS

Medical Board

Cosmetic chemist, SCS, IFSCC member
Hanna Kurets, MD

Medical Board, Medical Advisor

Dermatology MD
Elina Nazarenko, MD

Medical Board

Dermatology and diagnostic consultant
Victoria Derkova, MS

Medical Board

Cosmetic chemist, cosmetic development technologist