SU:M37 skincare
SU:M37 is a Korean skincare brand founded in 2007 and owned by LG Corp.
koreaherald.comen.wikipedia.org
SU:M37's products on this page cover moisturizers. For acne-prone skin, Lovi rates the Secret Essence highest.
This page covers some of the most popular SU:M37 products; for the whole SU:M37 range, with a fit score for every product, use the Lovi app.
SU:M37 moisturizers
Questions and answers
Is SU:M37 worth it?
SU:M37 is worth considering as Lovi rates the SU:M37-focused routine Superior for dry, oily, sensitive, combination, and acne-prone skin. Additionally, every one of the SU:M37 products on this page lists no fragrance in its ingredients.
What are SU:M37's best products?
SU:M37's best product featured on this page is Secret Essence, which Lovi rates High for dry and dry sensitive skin.
Which SU:M37 moisturizer is best for dry skin?
Secret Essence is the best SU:M37 moisturizer for dry skin. Lovi rates Secret Essence High for dry skin.
Does SU:M37 cause breakouts?
SU:M37 is unlikely to cause breakouts, as Lovi rates acne-prone skin Average for Secret Essence. The SU:M37 products on this page list no fragrance.
Is SU:M37 fragrance-free?
Yes, every SU:M37 product on this page lists no fragrance in its ingredients.
What are the key ingredients in SU:M37 products?
SU:M37 products feature key ingredients like Secret Essence, which helps hydrate and smooth the skin. Additionally, the SU:M37 products on this page are completely free of added fragrance.
How do I build a SU:M37 skincare routine?
To build a SU:M37 routine, apply the Secret Essence as a moisturizer after cleansing. Lovi rates the SU:M37-focused routine Superior for dry, oily, sensitive, combination, and acne-prone skin.
What are good alternatives to SU:M37?
Good alternatives to SU:M37 include SKIN1004, Anua, Medicube, Beauty of Joseon, COSRX, and Dr. Althea, which also have brand pages on Lovi. Lovi rates the SU:M37-focused routines as Superior for dry, oily, sensitive, combination, and acne-prone skin types.
SU:M37 vs SKIN1004: which is better?
SU:M37 is better for dry, oily, sensitive, combination, and acne-prone skin, as Lovi rates the SU:M37-focused routine Superior for all of these skin types compared to SKIN1004. For dry skin, both brands are strong choices, with Lovi rating the SKIN1004-focused routine as Superior as well.
Who owns SU:M37, and where is it from?
SU:M37 is a Korean brand founded in 2007, owned by LG Corp.
Is SU:M37 cruelty-free?
PETA, Leaping Bunny, and Cruelty Free International, the registries Lovi checks, do not list SU:M37 as cruelty-free.
Research behind SU:M37's key ingredients
Behind these ratings
Lovi rates every product from its full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.
-
Co-founder, Medical Director
Cosmetic chemist, cosmetologist, aesthetic products developer
-
Co-founder, CEO and CTO
PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex
-
Dr. Sof铆a Perea P茅rez, MD, MSc
Medical Board
Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine
-
Medical Board
Specialist dermatologist, MBBS, MD, IFAAD
-
Medical Board
Cosmetic chemist, SCS, IFSCC member
-
Medical Board, Medical Advisor
Dermatology MD
-
Elina Nazarenko, MD
Medical Board
Dermatology and diagnostic consultant
-
Victoria Derkova, MS
Medical Board
Cosmetic chemist, cosmetic development technologist
How does it fit your skin?
Scan your face, then any product: Lovi shows how well it fits you and what fits even better.
