🇮🇹Italy

Avène Hyaluron Activ B3 Concentrated Plumping Serum for mature skin

High

  • HighNormal Skin Fit
  • HighEffectiveness
  • ExcellentSafety

One of the best moisturizers for mature skin.

This fit is calculated for the concerns frequently associated with mature skin: fine lines, wrinkles, and loss of firmness. For scores and recommendations based on your full skin profile, including your 12D face scan results and any goals or preferences you have, please use the Lovi app.

Page built Nov 8, 2026How the Fit score works

Lovi Assistant explains

  • Highly suitable for your normal skin, this serum effectively addresses wrinkles and fine lines with niacinamide and adenosine, which work to improve skin elasticity and reduce the appearance of lines.
  • The inclusion of sodium hyaluronate and glycerin ensures excellent plumping and moisturizing benefits, enhancing overall skin hydration and smoothness.
  • The product is safe for your skin, featuring a gentle formula with soothing ingredients like niacinamide and glycerin, and no harsh or irritating components.

How to apply

  • Use your moisturizer twice a day in your AM and PM routines. Apply it daily to help smooth fine lines.
  • Apply this product after your toner and serum, but before your SPF in the morning. Follow your cleanser and toner steps to keep your skin balanced.
  • Gently press a small amount into your face and neck. Avoid rubbing the skin too harshly to prevent extra tension.
  • Apply the moisturizer on slightly damp skin to help lock in extra moisture. Clean skin helps the product absorb much more evenly.
  • Avoid the sensitive eye area during application. Do a quick patch test before your very first use to stay safe.

People Say

★4.6Overall rating based on 600+ reviews

Users report this serum provides immediate hydration and a visible plumping effect, making it beneficial for aging and dehydrated skin. Most users find it effective for smoothing fine lines and suitable for sensitive skin, though some encountered a sticky finish or pilling when layering products.

Highlights

  • Plumps and firms Mostly Mentioned
    • “skin instantly felt firmer”
    • “noticeably more plump”
    • “redensifies skin”
    • “fine lines less noticeable”
  • Deeply hydrates Often Mentioned
    • “intensely hydrated”
    • “skin feels fresh”
    • “super hydration”
    • “quenched my thirsty skin”
  • Fast absorption Sometimes Noted
    • “absorbs fast”
    • “absorbs quickly”
    • “non-sticky texture”
    • “easy to use”
  • Gentle on sensitive skin Sometimes Noted
    • “great for sensitive skin”
    • “no irritation”
    • “soothing benefits”
  • Improves texture Sometimes Noted
    • “smoothes and brightens”
    • “skin tone is more even”
    • “complexion looked smoother”
    • “soft and fresh”
  • Sticky finish Sometimes Noted
    • “sticky kinda feeling”
    • “leaves a sticky film”
    • “tacky residue”
    • “feels heavy”
  • Caused breakouts Rarely Noted
    • “breakout of acne”
    • “bumps appeared”
    • “caused reaction”
    • “clogged pores”
  • Drying for some Rarely Noted
    • “made me feel dry”
    • “not moisturizing enough”
    • “tight feeling”
    • “skin felt parched”
  • No results Rarely Noted
    • “didn't work for me”
    • “hard to tell”
    • “no difference”
    • “not the best”
  • Pilling issues Rarely Noted
    • “makes it peel away”
    • “peels like dirt”
    • “doesn't layer well”
    • “balls up”

Sources: lovi.care, boots.com, ulta.com, aveneusa.com, cocooncenter.co.uk, lovelyskin.com, and more

Questions and answers

What makes Avène Hyaluron Activ B3 Serum a great fit for mature skin?

This serum is a great fit for mature skin because it uses niacinamide and adenosine to smooth out lines and improve elasticity, while sodium hyaluronate and glycerin deeply hydrate to leave your skin looking plump and smooth. Its gentle formula is very safe and soothing for everyday use.

International Journal of Cosmetic Science, 2018Clinical, Cosmetic and Investigational Dermatology, 2017

Which ingredients make this serum a good fit for mature skin?

This serum is a great fit for mature skin because it contains niacinamide and adenosine, which help smooth out lines and improve elasticity. It also features sodium hyaluronate and glycerin to boost hydration and keep your skin feeling soft and plump.

International Journal of Cosmetic Science, 2018Clinical, Cosmetic and Investigational Dermatology, 2017

What does Hyaluronic Acid do for mature skin?

Hyaluronic acid helps mature skin by deeply boosting moisture, improving elasticity, and smoothing the appearance of fine lines and wrinkles. Regular use keeps the skin looking plump and soft while supporting overall firmness and hydration.

Journal of Drugs in Dermatology, 2011Skin Research and Technology, 2024

What does Niacinamide do for mature skin?

Niacinamide helps mature skin by smoothing out fine lines and wrinkles, reducing dark spots, and improving overall skin elasticity. It is also very well tolerated and supports a strong skin barrier to keep skin looking healthy.

Antioxidants, 2021Journal of Cosmetic Dermatology, 2004

Where does this serum go in a skincare routine for mature skin?

This serum goes in the evening routine after cleansing and before moisturizing, which keeps things simple and protects your skin around sun exposure. Using treatments at night also helps active ingredients work effectively while your skin rests.

Can I use this serum with retinol, and in what order?

You can use this serum with retinol by applying the serum first to keep your skin hydrated and smooth while it gets used to the retinol. This gentle routine helps prevent dryness and may make your skin more comfortable with the stronger treatment.

Cutis, 2006

How often should I use this serum?

This serum is used in the evening as part of your routine for mature skin. Daily application helps improve fine lines, wrinkles, and skin hydration.

Journal of Cosmetic Dermatology, 2020Health Science Reports, 2021

Can this serum clog pores, cause breakouts or purging for mature skin?

This serum is unlikely to clog pores or cause breakouts for mature skin, as it features a gentle formula without harsh components. Reviewers rarely report breakouts, though some mention a sticky finish or mild dryness.

Can I use this serum around the eyes or on my body?

Yes, you can use this moisturizing treatment around the eyes and on the body because its gentle formula is safe and well-tolerated by thin skin. The sodium hyaluronate, glycerin, and niacinamide help smooth lines and keep moisture locked in without causing irritation.

Polymers, 2023Clinical, Cosmetic and Investigational Dermatology, 2017

Is this serum fragrance-free and alcohol-free?

Yes, it has no fragrance and no drying alcohol.

What the research says

  • Adenosine-loaded dissolving microneedle patches showed similar or better efficacy on skin wrinkles, dermal density, elasticity, and hydration compared to adenosine cream in 22 female subjects.

    International Journal of Cosmetic Science, 2018
  • Treatment with a combination of niacinamide and hyaluronic acid improved skin aging signs and demonstrated a senomorphic effect by decreasing SASP and autocrine signaling genes in women.

    Scientific Reports, 2024
  • Horse oil-spread and adenosine-loaded dissolving microneedle patches significantly improved skin elasticity, hydration, dermal density, and wrinkles compared with adenosine-loaded dissolving microneedle patches in 20 women without causing adverse events.

    Journal of Cosmetic Dermatology, 2019
  • A single application of a moisturizing fluid containing hyaluronic acid 1%, glycerin 5%, and Centella asiatica stem cells extract significantly increased skin hydration by 29% and reduced transepidermal water loss at 24 hours compared to baseline and an untreated control site in twenty healthy women.

    Clinical, Cosmetic and Investigational Dermatology, 2017
  • Topical post-laser application of human adipocyte-derived mesenchymal stem cell media combined with niacinamide significantly improved wrinkle index, melanin index, patient satisfaction, and investigator esthetic improvement scores compared to vehicle cream in patients with aging skin.

    Journal of Cosmetic Dermatology, 2021
  • Topical application of 0.1% hyaluronic acid formulations of different molecular weights led to significant improvements in skin hydration and elasticity, with low-molecular-weight formulations also significantly reducing wrinkle depth in seventy-six female subjects compared to a vehicle control.

    Journal of Drugs in Dermatology, 2011
  • Topical application of hyaluronic acid in conjunction with free gingival graft significantly reduced donor site postoperative pain until day 7 compared to normal saline, with no significant differences in graft dimensions or patient satisfaction.

    Clinical Oral Investigations, 2022
  • Treatment with a hyaluronic acid-containing mouth rinse or topical gel led to significant lesion reduction, pain relief, and normalization of lesion color in adult patients with minor recurrent aphthous stomatitis, with the gel formulation showing an earlier healing onset at 3 days.

    BMC Oral Health, 2019
  • Topical nicotinamide prevented solar-simulated UV-induced immunosuppression in healthy volunteers, and men experienced immunosuppression at solar-simulated UV doses three times lower than those required for women.

    The Journal of Investigative Dermatology, 2008
  • Topical 5% niacinamide applied twice daily for 12 weeks reduced fine lines and wrinkles, hyperpigmented spots, red blotchiness, and skin sallowness, and improved skin elasticity compared to vehicle control in 50 female white subjects with facial photoaging.

    Dermatologic Surgery, 2005
  • Topical 2% niacinamide significantly decreased sebum excretion rate in Japanese individuals and casual sebum levels in Caucasian individuals compared to placebo or baseline.

    Journal of Cosmetic and Laser Therapy, 2006
  • Balneotherapy with thermal water altered specific skin microbiota at genus and species levels in healthy female volunteers compared to tap water, which produced no significant microbiome changes.

    Life, 2023
  • Malaysian thermal spring water as an adjunct to standard acne therapy improved skin hydration, reduced dryness and stinging, enhanced overall tolerability, and improved the acne disability index in patients with mild to moderate acne.

    The Medical Journal of Malaysia, 2024
  • A 2% Sphingomonas xenophaga ferment extract cream applied twice daily for 4 weeks significantly decreased facial vascular disorder scores compared to vehicle in 86 Caucasian female subjects, alongside dose-dependent inhibition of pre-kallikrein activity in vitro.

    International Journal of Cosmetic Science, 2025
  • The emollient V0034CR significantly reduced TEWL compared to vehicle and vehicle plus glycerol, and significantly increased corneometry scores compared to vehicle and vehicle plus petrolatum in healthy volunteers with dry skin, demonstrating combined barrier function improvement from petrolatum and hydration improvement from glycerol.

    Journal of Cosmetic Dermatology, 2020
  • Ten days of treatment with a cream containing 20% glycerin significantly increased skin hydration measured by corneometer values in 17 healthy volunteers compared to a placebo cream, but showed no influence on transepidermal water loss or skin sensitivity to an irritating surfactant.

    International Journal of Cosmetic Science, 2001
  • Niacinamide/glycerin body moisturizers provided better rapid and prolonged improvement of cosmetic xerosis through functional improvement of stratum corneum barrier function compared to no treatment and conventional moisturizers in female subjects.

    Journal of Drugs in Dermatology, 2012

Ingredients

Avene Thermal Spring Water Avene Aqua Avene Aqua, Niacinamide, Glycerin, Pentylene Glycol, Sodium Hyaluronate, Adenosine, Citric Acid, Sodium Benzoate

Behind this fit score

Lovi calculates every fit score from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

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Prices checked 10 Oct – 6 Nov 2026

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