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The Ordinary vs ELIDEL

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

The Ordinary and ELIDEL are distinct skincare brands founded in Canada and Switzerland respectively. The Ordinary is known for serums, moisturizers, cleansers, and toners featuring hyaluronic acid, glycerin, and squalane, while the Swiss brand is beloved for its gentle moisturizers and soothing formulas like Pimecrolimus. Both suits dry skin and dry sensitive skin best, though the Canadian brand also offers targeted options for acne-prone, mature, and uneven skin. Ultimately, the two differ in their product range and key ingredient profiles, offering either concentrated multi-step treatments or reliable daily maintenance preparations.

The Ordinary is a Canadian skincare brand founded in 2016 and owned by The Estée Lauder Companies Inc. since 2021.

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ELIDEL is a Swiss skincare brand founded in 2001 and owned by Viatris Inc. since 2016.

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This page compares some of the most popular The Ordinary and ELIDEL products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular The Ordinary vs ELIDEL products

The Ordinary vs ELIDEL moisturizers

Questions and answers

The Ordinary or ELIDEL: which is better?

The products on this page from The Ordinary generally offer a high or superior Lovi fit across multiple skin types, whereas ELIDEL provides only average or lower fit levels. The Ordinary features a wide range of affordable serums and moisturizers, while ELIDEL offers a single pimecrolimus moisturizer with limited skin type suitability.

What is the difference between The Ordinary and ELIDEL?

The Ordinary offers a wide range of affordable serums, toners, and moisturizers that fit dry skin and dry sensitive skin best, whereas Elidel features only a single pimecrolimus moisturizer with average or low fit levels across most skin types.

The Ordinary or ELIDEL: which moisturizer is better?

The products on this page from The Ordinary offer a higher fit for dry skin, with moisturizers like Natural Moisturizing Factors + HA achieving a Superior Lovi fit level compared to the Average fit of ELIDEL's pimecrolimus moisturizer.

Which is more affordable, The Ordinary or ELIDEL?

The products on this page from The Ordinary are known for being affordable and offering great value.

Between The Ordinary and ELIDEL, which brand has products specifically formulated for dry sensitive skin?

The Ordinary has products specifically formulated for dry sensitive skin, achieving High or Superior Lovi fit levels across multiple moisturizers and cleansers, whereas ELIDEL only reaches an Average fit for this skin type.

How do the founding years and corporate ownership of The Ordinary and ELIDEL compare?

The Ordinary was founded in Canada in 2016 and is owned by The Estée Lauder Companies Inc., whereas ELIDEL was founded in Switzerland in 2001 and is owned by Viatris Inc.

Do products from either The Ordinary or ELIDEL contain added fragrances?

The products on this page from both The Ordinary and ELIDEL are formulated without added fragrances.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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