Keana skincare

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Keana is a Japanese skincare brand founded in 2007 and owned by Ishizawa Laboratories Inc..

Keana is deeply loved for its targeted masks and comforting formulas. Its products suit combination, dry, and sensitive skin best because of their gentle, nourishing nature. For acne-prone skin, the standout product is the Pore Care Rice Pack. These thoughtful remedies offer a steady path to balanced, healthy skin.

This page covers some of the most popular Keana products; for the whole Keana range, with a fit score for every product, use the Lovi app.

Keana masks

Pore Care Rice Pack €24.09

Questions and answers

Is Keana worth it?

Yes, Keana is worth it because Lovi rates the brand's routines Superior for dry, oily, sensitive, combination, and acne-prone skin. Additionally, the Keana products on this page list no fragrance in their ingredients.

What are Keana's best products?

Lovi rates the Pore Care Rice Pack as High for oily, acne-prone, and acne-prone skin, and Average for dry, sensitive, and combination skin types. Lovi rates the Keana-focused routines as Superior for dry, oily, sensitive, combination, and acne-prone skin.

Does Keana cause breakouts?

Keana is unlikely to cause breakouts, as the Keana products on this page are rated High by Lovi for acne-prone and oily acne-prone skin. The Japanese rice and rice bran oil in the Pore Care Rice Pack help support balanced and calm skin.

Journal of Nanobiotechnology, 2011

Is Keana fragrance-free?

Yes, every product from the Keana products on this page lists no fragrance in its ingredients.

What are the key ingredients in Keana products?

Keana products feature key ingredients such as Japanese rice and rice bran oil, which help nourish the skin. Additionally, ingredients like sodium hyaluronate, glycerin, vitamin E, and squalane support skin hydration and smoothness.

Journal of Nanobiotechnology, 2011 Dermatologic Therapy, 2022

How do I build a Keana skincare routine?

To build a Keana routine, start with the Pore Care Rice Pack mask, which helps keep oily and acne-prone skin smooth and balanced. Lovi rates the Keana-focused routine Superior for acne-prone, oily, combination, sensitive, and dry skin.

Journal of Nanobiotechnology, 2011

Where can I buy Keana, and how much does it cost?

You can buy Keana at stores in Italy, where prices range from €24.09 to €24.09. The Keana products on this page list no fragrance in their ingredients.

What are good alternatives to Keana?

Good alternatives to Keana with pages on Lovi include Biore, Hada Labo, Shiseido, SK-II, Shiseido Senka, and DHC.

Keana vs Biore: which is better?

Keana is better for dry, oily, sensitive, combination, and acne-prone skin, where Lovi rates the Keana-focused routine as Superior and the Biore-focused routine as High.

Who owns Keana, and where is it from?

Keana is a Japanese brand founded in 2007, owned by Ishizawa Laboratories Inc..

Is Keana cruelty-free?

PETA, Leaping Bunny, and Cruelty Free International, the registries Lovi checks, do not list Keana as cruelty-free.

6 more questions

Research behind Keana's key ingredients

Formation and stability of oil-in-water nanoemulsions containing rice bran oil: in vitro and in vivo assessments
Japanese rice, Rice bran oil · Journal of Nanobiotechnology, 2011
Benefits of topical hyaluronic acid for skin quality and signs of skin aging: From literature review to clinical evidence
Sodium hyaluronate · Dermatologic Therapy, 2022
Anti-aging efficacy of topical formulations containing niosomes entrapped with rice bran bioactive compounds
Japanese rice · Pharmaceutical Biology, 2012
The 24-hour skin hydration and barrier function effects of a hyaluronic 1%, glycerin 5%, and Centella asiatica stem cells extract moisturizing fluid: an intra-subject, randomized, assessor-blinded study
Glycerin · Clinical, Cosmetic and Investigational Dermatology, 2017
In vivo anti-ageing activity of cream containing niosomes loaded with purple glutinous rice (Oryza sativa Linn.) extract
Japanese rice · International Journal of Cosmetic Science, 2020

5 more studies

Fatty acids based α-Tocopherol loaded nanostructured lipid carrier gel: In vitro and in vivo evaluation for moisturizing and anti-aging effects
Vitamin e · Journal of Cosmetic Dermatology, 2020
Efficacy of a topical serum containing L-ascorbic acid, neohesperidin, pycnogenol, tocopherol, and hyaluronic acid in relation to skin aging signs
Vitamin e · Journal of Cosmetic Dermatology, 2022
Development of stable tocopherol succinate-loaded ethosomes to enhance transdermal permeation: In vitro and in vivo characterizations
Vitamin e · Journal of Cosmetic Dermatology, 2022
Squalane as a Promising Agent Protecting UV-Induced Inhibition of Collagen Biosynthesis and Wound Healing in Human Dermal Fibroblast
Squalane · Molecules, 2025
Tocopherol succinate-loaded ethosomal gel synthesized by cold method technique: Deeper biophysical characterizations for translational application on human skin
Vitamin e · Journal of Cosmetic Dermatology, 2024

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Behind these ratings

Lovi rates every product from its full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

Nadia Kapleva, MS

Co-founder, Medical Director

Cosmetic chemist, cosmetologist, aesthetic products developer
Alexey Shagraev, PhD

Co-founder, CEO and CTO

PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex
Dr. Sofía Perea Pérez, MD, MSc

Medical Board

Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine
Aishani Shah, MD

Medical Board

Specialist dermatologist, MBBS, MD, IFAAD
Asya Zubkova, MS

Medical Board

Cosmetic chemist, SCS, IFSCC member
Hanna Kurets, MD

Medical Board, Medical Advisor

Dermatology MD
Elina Nazarenko, MD

Medical Board

Dermatology and diagnostic consultant
Victoria Derkova, MS

Medical Board

Cosmetic chemist, cosmetic development technologist