🇮🇪Ireland

The INKEY List vs Simple

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

The INKEY List and Simple are British skincare brands offering reliable solutions built around nourishing ingredients like glycerin and niacinamide. The INKEY List features targeted moisturizers, serums, toners, and eye products that suit sensitive and combination skin best, while Simple is known for gentle moisturizers, makeup removers, cleansers, and toners favored by oily and acne-prone skin. Both brands differ in their formulations and specific target concerns, yet each delivers proven hydration and barrier support through thoughtfully chosen active components.

The INKEY List is a British skincare brand founded in 2018 and owned by Brand Evangelists for Beauty Limited.

cosmeticsbusiness.comprnewswire.comtheinkeylist.comtracxn.com

Simple is a British skincare brand founded in 1960 and owned by Unilever PLC since 2011.

en.wikipedia.orgsec.govprnewswire.comsimple.co.uk

This page compares some of the most popular The INKEY List and Simple products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular The INKEY List vs Simple products

People Say

The INKEY ListSimple
  • Gentle on sensitive skin Sometimes NotedMostly Mentioned
    • “Does not cause any form of irritation on the skin which I love. — Simple Micellar Cleansing Water”
    • “The only cleanser that doesn't turn my face red. — Simple Micellar Water”
    • “no artificial perfume — Simple Hydrating Light Moisturiser”
    • “Safe and gentle especially for my dry, sensitive skin — The INKEY List Oat Cleansing Balm”
  • Affordable price point Mostly MentionedOften Mentioned
    • “Good for the price — The INKEY List Salicylic Acid Cleanser”
    • “One of the best balms for quality and also price — The INKEY List Oat Cleansing Balm”
    • “unbeatable value — The INKEY List Hyaluronic Acid Serum”
    • “great value for money — Simple Kind to Skin Soothing Facial Toner”
  • Hydration and moisturizing Often MentionedMostly Mentioned
    • “Super hydrating — The INKEY List Polyglutamic Acid Serum”
    • “intense nourishment — The INKEY List Collagen Peptide Serum”
    • “banished dryness within days — Simple Replenishing Rich Moisturiser”
    • “Instantly boosts skin's hydration... face doesn't feel dry and tight. — Simple Micellar Cleansing Water”
  • Lightweight texture and fast absorption Mostly MentionedOften Mentioned
    • “sits beautifully under makeup — The INKEY List Caffeine Eye Cream”
    • “Gel consistency — The INKEY List Tranexamic Acid Serum”
    • “sinks in instantly — Simple Water Boost Hydrating Gel Cream”
    • “absorbs very quickly — Simple Hydrating Light Moisturiser”
  • Makeup compatibility and performance Sometimes NotedMostly Mentioned
    • “Takes off any makeup residue and makes my face feel refreshed. — Simple Micellar Cleansing Water”
    • “Best morning cleanser — Simple Refreshing Facial Wash”
    • “removes last traces of makeup — Simple Kind to Skin Soothing Facial Toner”
    • “Melts away makeup and impurities without drying — The INKEY List Oat Cleansing Balm”
  • Acne and blemish control Often MentionedNot noted
    • “Free of active acne — The INKEY List Salicylic Acid Cleanser”
    • “Skin instantly looks less oily — The INKEY List Salicylic Acid Cleanser”
    • “Visibly reduces acne scars — The INKEY List Tranexamic Acid Serum”
  • Packaging and texture issues Often MentionedSometimes Noted
    • “Worried about the snap top bottle leaking when travelling. — Simple Micellar Cleansing Water”
    • “The cap broke off immediately. — Simple Micellar Water”
    • “feels like a film — Simple Hydrating Light Moisturiser”
    • “Tube leaks liquified oil when opened — The INKEY List Oat Cleansing Balm”
  • Lack of hydration or drying effects Sometimes NotedOften Mentioned
    • “have dry skin but this doesn't feel hydrating at all — The INKEY List Omega Water Cream”
    • “leaves under eye dry — The INKEY List Caffeine Eye Cream”
    • “not moisturizing enough — Simple Hydrating Light Moisturiser”
    • “need to apply multiple layers — Simple Replenishing Rich Moisturiser”

The INKEY List vs Simple routines for dry skin

See multi-brand routine · 98% fit

The INKEY List vs Simple routines for oily skin

See multi-brand routine · 96% fit

The INKEY List vs Simple routines for combination skin

See multi-brand routine · 95% fit

Questions and answers

The INKEY List or Simple: which is better?

The INKEY List does better for acne and blemish control, while Simple is gentler on sensitive skin. Both brands offer equal performance for hydration, lightweight texture, and makeup compatibility.

What is the difference between The INKEY List and Simple?

Simple does better at being gentle on sensitive skin and makeup performance, while The INKEY List does better at acne and blemish control and offers a more affordable price point.

The INKEY List or Simple for dry skin?

Both The INKEY List and Simple offer a High routine fit for dry skin. Reviewers note that both brands provide effective hydrating moisturizers.

The INKEY List or Simple: which cleanser is better?

Both The INKEY List and Simple offer cleansers, but reviewers find Simple better for being gentle on sensitive skin. Meanwhile, The INKEY List delivers better results for acne and blemish control across the products on this page.

Which is more affordable, The INKEY List or Simple?

The INKEY List does better for affordable price point compared to Simple.

Between The INKEY List and Simple, which brand has better options for mature skin?

The INKEY List has better options for mature skin, achieving a Superior Lovi fit level with its PHA Toner while Simple products on this page reach an Average fit level.

How do The INKEY List and Simple compare when it comes to makeup compatibility and performance?

When it comes to makeup compatibility and performance, Simple does better than The INKEY List according to the review themes on this page.

Which brand is better suited for addressing skin with dark spots: The INKEY List or Simple?

Both The INKEY List and Simple are equally suited for addressing skin with dark spots, as the routine fit for skin with dark spots is High for both brands.

The INKEY List or Simple for oily skin?

Both The INKEY List and Simple provide a High routine fit for oily skin. Reviewers note that Simple does better for being gentle on sensitive skin, while The INKEY List does better for acne and blemish control.

The INKEY List or Simple: which moisturizer is better?

When it comes to moisturizers, The INKEY List and Simple are fairly even, but reviewers often mention The INKEY List for offering hydrating, lightweight, and affordable options. Both brands feature fragrance-free formulas, though The INKEY List has specific products rated with a Superior fit for dry skin like its Polyglutamic Acid Serum.

The INKEY List or Simple for sensitive skin?

The INKEY List fits sensitive skin better, as Lovi rates its fit as Superior compared to High for Simple. Reviewers also mention that Simple is more gentle on sensitive skin.

The INKEY List or Simple for acne-prone skin?

The INKEY List does better for acne-prone skin, as it features products like the PHA Toner with a Superior Lovi fit level. Reviewers also note The INKEY List for acne and blemish control.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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