🇮🇪Ireland

Purito vs Avène

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Purito and Avène are skincare brands founded in 2017 and 1990, respectively, offering gentle moisturizers, serums, sunscreens, and cleansers built upon effective formulas. The Korean brand suits dry and dry sensitive skin best, while the French brand suits oily acne-prone and combination skin best. Both provide targeted solutions for specific concerns, yet they differ in their foundational ingredients and origins.

Purito is a Korean skincare brand founded in 2017 and owned by Corstone Capital since 2022.

preqin.comtracxn.commk.co.krv.daum.net

Avène is a French skincare brand founded in 1990 and owned by Fondation Pierre Fabre.

pierre-fabre.comavene.co.ukaveneusa.com

This page compares some of the most popular Purito and Avène products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Purito vs Avène products

People Say

PuritoAvène
  • Soothing and Calming Mostly MentionedOften Mentioned
    • “calmed my redness instantly — Purito Centella Unscented Serum”
    • “calmed my redness immediately — Purito Oat-in Calming Gel Cream”
    • “helped calm down my acne — Purito Mighty Bamboo Panthenol Cream”
    • “Calmed my angry red skin overnight — Avène Cicalfate+ Restorative Protective Cream”
  • Lightweight and Non-Greasy Texture Mostly MentionedSometimes Noted
    • “absorbs instantly into skin — Purito Oat-in Calming Gel Cream”
    • “perfect weight, not too light not too heavy — Purito Mighty Bamboo Panthenol Cream”
    • “feels like lotion — Purito Daily Soft Touch Sunscreen”
    • “absorbs very quickly — Avène Vitamin Activ Cg Radiance Concentrated Serum”
  • Gentle and Safe for Sensitive Skin Often MentionedMostly Mentioned
    • “leaves face clean but not dry — Avène Cleanance”
    • “Perfect cleanser for sensitive skin. — Avène Milk Cleanser”
    • “no irritation at all — Avène Hydrance+”
    • “non-stinging — Purito Centella Unscented Toner”
  • Deep Hydration and Plumping Often MentionedOften Mentioned
    • “makes skin look dewy and plump — Purito Deep Sea Pure Water Cream”
    • “layering multiple times — Purito Centella Unscented Toner”
    • “skin instantly felt firmer — Avène Hyaluron Activ B3 Concentrated Plumping Serum”
    • “Restores moisture barrier — Avène Cold Cream”
  • Unpleasant Scent or Strong Fragrance Sometimes NotedSometimes Noted
    • “metallic scent — Purito Pure Vitamin C Serum”
    • “smells like cooking oil — Purito From Green Cleansing Oil”
    • “The fragrance is very present. — Avène Milk Cleanser”
    • “smell is too strong — Avène Cleanance”
  • Insufficient Moisture Often MentionedRarely Noted
    • “Not hydrating enough and my skin feels so dry even right after applying the cream. — Avène Tolerance Control Soothing Skin Recovery Balm”
    • “skin felt tight after an hour — Purito Oat-in Calming Gel Cream”
  • Caused Breakouts Sometimes NotedSometimes Noted
    • “caused cystic acne — Purito From Green Cleansing Oil”
    • “gave me tiny whiteheads — Purito Centella Unscented Serum”
    • “Woke up with tiny whiteheads all over — Avène Cicalfate+ Restorative Protective Cream”
    • “Caused small bumps/texture — Avène Soothing Radiance Mask”

Purito vs Avène routines for dry skin

See multi-brand routine · 98% fit

Purito vs Avène routines for oily skin

See multi-brand routine · 96% fit

Purito vs Avène routines for combination skin

See multi-brand routine · 95% fit

Questions and answers

Purito or Avène: which is better?

Purito offers a Superior fit for sensitive, dry sensitive, mature, and acne-prone skin, while Avène is best suited for oily acne-prone and combination skin. Reviewers note that Purito excels in soothing textures, whereas Avène is frequently praised for deep clean cleansers and irritation relief.

What is the difference between Purito and Avène?

Purito offers a Superior routine fit for dry, sensitive, and acne-prone skin, whereas Avène fits oily, combination, and acne-prone skin best. Furthermore, every Purito product on this page lists no fragrance, while several Avène products contain added fragrance.

Purito or Avène for dry skin?

Purito is better for dry skin, as Lovi rates its routine as Superior while Avène is High. Purito features lightweight and soothing moisturizers with no fragrance listed across the products on this page.

Purito or Avène: which moisturizer is better?

Purito is better for soothing and calming dry or sensitive skin, as its moisturizers offer Superior Lovi fit levels and every product on the page lists no fragrance. Avène also provides reliable options like Tolerance Control Soothing Skin Recovery Balm, but some of its moisturizers may feature strong fragrance.

Which is more affordable, Purito or Avène?

The products on this page do not list pricing information to compare affordability between Purito and Avène.

How do the founding years and ownership of Purito and Avène compare?

Purito was founded in 2017 in South Korea and is owned by Corstone Capital, whereas Avène was founded in 1990 in France and is owned by Fondation Pierre Fabre.

Which brand performs better for dry sensitive skin based on the routine fit?

Purito performs better for dry sensitive skin, with Lovi rating its routine fit as Superior while Avène achieves an Average fit level.

Do all Purito products lack fragrance, and how many Avène products contain fragrance?

Yes, every Purito product on this page lists no fragrance in its ingredients, whereas 7 of the 15 Avène products on this page contain fragrance.

Purito or Avène for oily skin?

For oily skin, Lovi finds both Purito and Avène to be a High fit.

Purito or Avène: which sunscreen is better?

Purito Daily Soft Touch Sunscreen and Avène Cleanance sunscreen both offer high fit levels for oily acne-prone, combination, and acne-prone skin, though Purito's sunscreen achieves a superior fit for dry and sensitive skin types.

Purito or Avène for sensitive skin?

Purito is a superior fit for sensitive skin compared to Avène, which is a high fit. Reviewers often note that Purito excels in soothing and calming effects while keeping all its products fragrance-free on this page.

Purito or Avène for acne-prone skin?

Purito is a Superior fit for acne-prone skin, whereas Avène has a High routine fit. Purito lists no fragrance in the products on this page, while 7 of 15 Avène products on this page list fragrance.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

Scan your face, then any product: Lovi shows how well it fits you and what fits even better.

QR code: get the Lovi app
Download on theApp Store Get it onGoogle Play