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Purito vs Avène

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Purito and Avène are skincare brands founded in 2017 and 1990, respectively, offering gentle moisturizers, serums, sunscreens, and cleansers built upon effective formulas. The Korean brand suits dry and dry sensitive skin best, while the French brand suits oily acne-prone and combination skin best. Both provide targeted solutions for specific concerns, yet they differ in their foundational ingredients and origins.

Purito is a Korean skincare brand founded in 2017 and owned by Corstone Capital since 2022.

preqin.comtracxn.commk.co.krv.daum.net

Avène is a French skincare brand founded in 1990 and owned by Fondation Pierre Fabre.

pierre-fabre.comavene.co.ukaveneusa.com

This page compares some of the most popular Purito and Avène products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Purito vs Avène products

People Say

PuritoAvène
  • Soothing and Calming Mostly MentionedOften Mentioned
    • “calmed my redness instantly — Purito Centella Unscented Serum”
    • “calmed my redness immediately — Purito Oat-in Calming Gel Cream”
    • “helped calm down my acne — Purito Mighty Bamboo Panthenol Cream”
    • “Calmed my angry red skin overnight — Avène Cicalfate+ Restorative Protective Cream”
  • Lightweight and Non-Greasy Texture Mostly MentionedSometimes Noted
    • “absorbs instantly into skin — Purito Oat-in Calming Gel Cream”
    • “perfect weight, not too light not too heavy — Purito Mighty Bamboo Panthenol Cream”
    • “feels like lotion — Purito Daily Soft Touch Sunscreen”
    • “absorbs very quickly — Avène Vitamin Activ Cg Radiance Concentrated Serum”
  • Gentle and Safe for Sensitive Skin Often MentionedMostly Mentioned
    • “leaves face clean but not dry — Avène Cleanance”
    • “Perfect cleanser for sensitive skin. — Avène Milk Cleanser”
    • “no irritation at all — Avène Hydrance+”
    • “non-stinging — Purito Centella Unscented Toner”
  • Deep Hydration and Plumping Often MentionedOften Mentioned
    • “makes skin look dewy and plump — Purito Deep Sea Pure Water Cream”
    • “layering multiple times — Purito Centella Unscented Toner”
    • “skin instantly felt firmer — Avène Hyaluron Activ B3 Concentrated Plumping Serum”
    • “Restores moisture barrier — Avène Cold Cream”
  • Unpleasant Scent or Strong Fragrance Sometimes NotedSometimes Noted
    • “metallic scent — Purito Pure Vitamin C Serum”
    • “smells like cooking oil — Purito From Green Cleansing Oil”
    • “The fragrance is very present. — Avène Milk Cleanser”
    • “smell is too strong — Avène Cleanance”
  • Insufficient Moisture Often MentionedRarely Noted
    • “Not hydrating enough and my skin feels so dry even right after applying the cream. — Avène Tolerance Control Soothing Skin Recovery Balm”
    • “skin felt tight after an hour — Purito Oat-in Calming Gel Cream”
  • Caused Breakouts Sometimes NotedSometimes Noted
    • “caused cystic acne — Purito From Green Cleansing Oil”
    • “gave me tiny whiteheads — Purito Centella Unscented Serum”
    • “Woke up with tiny whiteheads all over — Avène Cicalfate+ Restorative Protective Cream”
    • “Caused small bumps/texture — Avène Soothing Radiance Mask”

Purito vs Avène routines for dry skin

Buy Purito routine · S$115.66 · 93% fitBuy Avène routine · S$285.32 · 79% fitSee multi-brand routine · 99% fit

Purito vs Avène routines for oily skin

Buy Purito routine · S$210.91 · 86% fitBuy Avène routine · S$455.29 · 86% fitSee multi-brand routine · 96% fit

Purito vs Avène routines for combination skin

Buy Avène routine · S$410.57 · 90% fitBuy Purito routine · S$210.51 · 89% fitSee multi-brand routine · 97% fit

Questions and answers

Purito or Avène: which is better?

Purito tends to do better for sensitive and dry sensitive skin, offering fragrance-free products with lightweight, calming textures. Avène is often better for combination and acne-prone skin, though some of its products on this page may contain added fragrance.

What is the difference between Purito and Avène?

Purito has a superior routine fit for dry and sensitive skin on the products on this page, while Avène has a superior routine fit for combination and acne-prone skin. Purito also lists no fragrance in any of its products, whereas several Avène products contain fragrance.

Purito or Avène for dry skin?

For dry skin, Purito is the better choice because Lovi rates its routine as Superior, while Avène is rated High. Purito features fragrance-free options and is well-liked for its lightweight, soothing moisturizers.

Purito or Avène: which moisturizer is better?

Purito offers a better overall experience for moisturizers on this page, as Lovi rates its products with a High fit for dry and sensitive skin while featuring fragrance-free formulas. Avène also provides good options like the Tolerance Control Soothing Skin Recovery Balm, which has a High fit for dry and sensitive skin, though some of its other moisturizers may contain fragrance.

Which is more affordable, Purito or Avène?

This page does not provide pricing information or compare the affordability of Purito and Avène.

How do Purito and Avène compare when formulating products with fragrance?

Purito lists no fragrance in its products on this page, whereas Avène includes fragrance in 7 of its 15 products.

Which brand performs better for dry sensitive skin, Purito or Avène?

Purito performs better for dry sensitive skin, with Lovi rating its routine fit as Superior while Avène is rated Average.

What are the founding years and parent companies of Purito and Avène?

Purito was founded in 2017 in South Korea and is owned by Corstone Capital, whereas Avène was founded in 1990 in France and is owned by Fondation Pierre Fabre.

Purito or Avène for oily skin?

For oily skin, both Purito and Avène are good choices, as Lovi rates both brands as having a High routine fit. Purito offers the advantage of lightweight and non-greasy textures, while Avène provides effective oil control options.

Purito or Avène: which sunscreen is better?

For sunscreens on this page, Purito Daily Soft Touch Sunscreen achieves a Superior Lovi fit for dry skin, dry sensitive skin, skin with dark spots, sensitive skin, and acne-prone skin, whereas Avène Cleanance reaches a Superior fit only for oily skin.

Purito or Avène for sensitive skin?

Purito is a better fit for sensitive skin, as Lovi rates its routine as Superior compared to Avène's High rating.

Purito or Avène for acne-prone skin?

For acne-prone skin, Avène offers superior routine fit compared to Purito, which has a high fit. The products on this page show that Avène provides targeted options like its Cleanance line.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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