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Paula's Choice vs ILIA Beauty

Paula's Choice and ILIA Beauty are distinct skincare lines created to refine daily routines through targeted care. The American brand, founded in 1995, focuses on serums, cleansers, moisturizers, and toners built around ingredients like hyaluronic acid, glycerin, and vitamin c, suiting oily and acne-prone skin best. Meanwhile, the Canadian brand, founded in 2011, is widely loved for thoughtful moisturizers and nourishing formulas that suit dry, normal, and combination skin. While both offer reliable daily solutions, they differ in their core active formulations and ideal skin types.

Paula's Choice is an American skincare brand founded in 1995 and owned by Unilever since 2021.

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ILIA Beauty is a Canadian skincare brand founded in 2011 and owned by Famille C since 2022.

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This page compares some of the most popular Paula's Choice and ILIA Beauty products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Questions and answers

Paula's Choice or ILIA Beauty: which is better?

Paula's Choice offers a much wider range of products with Lovi fit levels ranging from Superior to Average across different skin types, whereas ILIA Beauty features only a single moisturizer with Average fits. Reviewers mostly mention high prices and packaging issues for Paula's Choice while noting its smooth texture and anti-aging serums.

What is the difference between Paula's Choice and ILIA Beauty?

Paula's Choice offers a wide range of fragrance-free products that Lovi rates as Superior or High for oily, acne-prone, and mature skin types, whereas ILIA Beauty features only The Base Face Milk with Average fit levels across skin types.

Paula's Choice or ILIA Beauty: which moisturizer is better?

Paula's Choice offers a wider variety of moisturizers on this page with better Lovi fit levels for different skin types compared to ILIA Beauty. For example, the Clear Oil-Free Moisturizer achieves a High fit for oily skin, whereas ILIA Beauty's single moisturizer option provides an Average fit across all skin types.

Which is more affordable, Paula's Choice or ILIA Beauty?

When comparing the products on this page, reviewers mostly mention that Paula's Choice has a high price, while pricing details for ILIA Beauty are not available on this page.

Which causes fewer breakouts, Paula's Choice or ILIA Beauty?

Paula's Choice offers a wide selection of products on this page with Superior and High fit levels for acne-prone and oily acne-prone skin, while ILIA Beauty features only a single moisturizer with Average fit levels for those skin types. Consequently, Paula's Choice is much better equipped to help manage and prevent breakouts.

When were Paula's Choice and ILIA Beauty founded and who currently owns them?

Paula's Choice was founded in 1995 in the United States and is currently owned by Unilever, whereas ILIA Beauty was founded in 2011 in Canada and is owned by Famille C.

What are some of the key ingredients used across Paula's Choice products?

Paula's Choice features key ingredients across its products such as hyaluronic acid, glycerin, vitamin C, licorice root, niacinamide, salicylic acid, green tea, and vitamin E. These ingredients help deliver antioxidant and anti-aging benefits, reduce skin pigmentation, and improve skin quality.

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Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

How does it fit your skin?

Scan your face, then any product: Lovi shows how well it fits you and what fits even better.