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Paula's Choice vs ILIA Beauty

Paula's Choice and ILIA Beauty are distinct skincare lines created to refine daily routines through targeted care. The American brand, founded in 1995, focuses on serums, cleansers, moisturizers, and toners built around ingredients like hyaluronic acid, glycerin, and vitamin c, suiting oily and acne-prone skin best. Meanwhile, the Canadian brand, founded in 2011, is widely loved for thoughtful moisturizers and nourishing formulas that suit dry, normal, and combination skin. While both offer reliable daily solutions, they differ in their core active formulations and ideal skin types.

Paula's Choice is an American skincare brand founded in 1995 and owned by Unilever since 2021.

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ILIA Beauty is a Canadian skincare brand founded in 2011 and owned by Famille C since 2022.

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This page compares some of the most popular Paula's Choice and ILIA Beauty products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Questions and answers

Paula's Choice or ILIA Beauty: which is better?

Paula's Choice offers a much wider variety of products on this page across multiple categories, whereas ILIA Beauty features only a single moisturizer. Paula's Choice achieves a Superior fit for oily, acne-prone, and oily acne-prone skin types with several of its targeted treatments and cleansers.

What is the difference between Paula's Choice and ILIA Beauty?

Paula's Choice offers a wide selection of fragrance-free skincare products with Superior to High Lovi fit levels across multiple skin types, whereas ILIA Beauty features only a single moisturizer on this page. Reviewers note that Paula's Choice products are generally associated with high prices and packaging issues, but they feature key ingredients like hyaluronic acid and vitamin C that help target skin concerns.

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Paula's Choice or ILIA Beauty: which moisturizer is better?

Paula's Choice offers a much wider range of moisturizers with specialized formulas for different skin concerns, whereas ILIA Beauty features just one option on this page. Lovi rates the products on this page as having average fits across most skin types for both brands.

Which is more affordable, Paula's Choice or ILIA Beauty?

Reviewers note that Paula's Choice products often come with a high price.

Which causes fewer breakouts, Paula's Choice or ILIA Beauty?

Paula's Choice offers a wide range of targeted products that Lovi rates as having a Superior or High fit for acne-prone skin, whereas ILIA Beauty features only a single moisturizer on the page with an Average fit for that skin type.

When were Paula's Choice and ILIA Beauty founded, and who currently owns each company?

Paula's Choice was founded in 1995 in the United States and is owned by Unilever, whereas ILIA Beauty was founded in 2011 in Canada and is owned by Famille C.

How do the Lovi fit levels for dry skin compare between Paula's Choice moisturizers and ILIA Beauty's The Base Face Milk?

For dry skin, the Paula's Choice moisturizers on this page achieve fit levels ranging from Average to High, while ILIA Beauty's The Base Face Milk achieves an Average fit level.

What are the key ingredients found across products for both Paula's Choice and ILIA Beauty?

The products on this page for both Paula's Choice and ILIA Beauty share several key ingredients, including hyaluronic acid, glycerin, vitamin C, licorice root, niacinamide, salicylic acid, green tea, and vitamin E.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

How does it fit your skin?

Scan your face, then any product: Lovi shows how well it fits you and what fits even better.