🇫🇷France

Paula's Choice vs Asarai

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Paula's Choice and Asarai are skincare brands that offer distinct approaches to daily routines through thoughtfully formulated products. The American line from 1995, now owned by Unilever, features serums, cleansers, moisturizers, and toners built around hyaluronic acid, glycerin, and vitamin C, making it best suited for oily and acne-prone skin. Conversely, the Australian brand is cherished for nutrient-rich clay masks and deeply restorative formulas that best suit balanced, dry, and combination skin due to their gentle, nourishing botanical bases. While both deliver targeted care, the former relies on ingredients like glycerin to significantly increase skin hydration and restore barrier function, whereas the latter transforms daily routines into mindful rituals through purifying botanical extracts and soothing care.

Paula's Choice is an American skincare brand founded in 1995 and owned by Unilever since 2021.

unilever.comtracxn.com

This page compares some of the most popular Paula's Choice and Asarai products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Paula's Choice vs Asarai products

Questions and answers

Paula's Choice or Asarai: which is better?

Paula's Choice is the better choice on this page, offering an extensive range of specialized serums and exfoliants with fit levels ranging from Superior to Average across various skin types, whereas Asarai features only a single face mask with an Average fit level across all skin types.

What is the difference between Paula's Choice and Asarai?

Paula's Choice offers a wide range of targeted products that Lovi rates as Superior or High for various skin types and concerns, while Asarai features only a single mask with Average fit levels across all skin types. Reviewers sometimes note smooth textures and anti-aging serums for Paula's Choice, though high prices and packaging issues are mostly mentioned.

Which is more affordable, Paula's Choice or Asarai?

Reviewers mostly mention high prices for the products on this page from Paula's Choice, while Asarai has no pricing data provided. Lovi fit levels for the products on this page vary by skin type.

Which causes fewer breakouts, Paula's Choice or Asarai?

Paula's Choice offers a wide selection of products on this page rated with Superior fit for acne-prone and oily acne-prone skin, while Asarai features only a single mask with Average fit across those skin types. Consequently, Paula's Choice is much better equipped to help manage breakouts.

Between Paula's Choice and Asarai, which brand was founded earlier and in what year?

Paula's Choice was founded earlier, in 1995, whereas Asarai was founded in 2018.

Do any products from Paula's Choice or Asarai contain added fragrance in their ingredients?

Every product on this page for both Paula's Choice and Asarai lists no fragrance in its ingredients.

What are the main skin types that Paula's Choice brand routines fit best?

Paula's Choice brand routines fit best for oily skin, acne-prone skin, and oily acne-prone skin.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

Scan your face, then any product: Lovi shows how well it fits you and what fits even better.

QR code: get the Lovi app
Download on theApp Store Get it onGoogle Play