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Paula's Choice vs Asarai

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Paula's Choice and Asarai are skincare lines that offer distinct approaches to daily care. Paula's Choice, an American brand founded in 1995 and owned by Unilever since 2021, focuses on serums, cleansers, moisturizers, toners, and more, built around hyaluronic acid, glycerin, and vitamin c, with glycerin significantly increasing skin hydration and restoring barrier function. Conversely, the second brand is cherished for its nutrient-rich clay masks and deeply restorative formulas that transform daily routines into mindful rituals. While the first brand's products fit combination skin and oily skin best, its counterpart's offerings suit balanced, dry, and combination skin best due to their gentle, nourishing botanical bases.

Paula's Choice is an American skincare brand founded in 1995 and owned by Unilever since 2021.

unilever.comtracxn.com

This page compares some of the most popular Paula's Choice and Asarai products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Paula's Choice vs Asarai products

Questions and answers

Paula's Choice or Asarai: which is better?

Paula's Choice offers a much wider variety of fragrance-free products with High or Superior Lovi fit levels across multiple skin types, whereas Asarai features only a single face mask with Average fits. Reviewers sometimes note smooth textures and anti-aging serums from Paula's Choice, though they mostly mention high prices and packaging issues.

What is the difference between Paula's Choice and Asarai?

Paula's Choice offers a wide range of fragrance-free cleansers, serums, and exfoliants with Superior and High fit levels across various skin types, whereas Asarai features only a single face mask with Average fit levels. Paula's Choice is owned by Unilever and focuses heavily on active ingredients like retinol and niacinamide, which helps address aging and pigmentation.

The Journal of Investigative Dermatology, 2000The British Journal of Dermatology, 2002

Which is more affordable, Paula's Choice or Asarai?

Reviewers note that Paula's Choice products have a high price. Price information for Asarai is not available on this page.

Which causes fewer breakouts, Paula's Choice or Asarai?

Paula's Choice offers a wide selection of products on this page rated with a High or Superior Lovi fit for acne-prone skin, whereas Asarai has a more limited offering with only Average fit levels for that skin type. Topical treatments like salicylic acid in Paula's Choice formulations may help reduce breakouts.

When were Paula's Choice and Asarai founded and who owns them?

Paula's Choice was founded in 1995 in the United States and is owned by Unilever, whereas Asarai was founded in 2018 and is owned by Asarai Inc.

Which brand offers a greater variety of products for different skin types?

Paula's Choice offers a much greater variety of products for different skin types, featuring dozens of items with tailored Lovi fit levels ranging from Superior to Caution across multiple categories. In contrast, Asarai only lists a single face mask on this page with Average fit levels across all skin types.

Do any products from either Paula's Choice or Asarai contain fragrance?

Every product on this page from both Paula's Choice and Asarai lists no fragrance in its ingredients.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

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