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Paula's Choice vs Asarai

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Paula's Choice and Asarai are skincare brands that offer distinct approaches to daily routines through thoughtfully formulated products. The American line from 1995, now owned by Unilever, features serums, cleansers, moisturizers, and toners built around hyaluronic acid, glycerin, and vitamin C, making it best suited for oily and acne-prone skin. Conversely, the Australian brand is cherished for nutrient-rich clay masks and deeply restorative formulas that best suit balanced, dry, and combination skin due to their gentle, nourishing botanical bases. While both deliver targeted care, the former relies on ingredients like glycerin to significantly increase skin hydration and restore barrier function, whereas the latter transforms daily routines into mindful rituals through purifying botanical extracts and soothing care.

Paula's Choice is an American skincare brand founded in 1995 and owned by Unilever since 2021.

unilever.comtracxn.com

This page compares some of the most popular Paula's Choice and Asarai products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Paula's Choice vs Asarai products

Questions and answers

Paula's Choice or Asarai: which is better?

Paula's Choice is the better choice on this page because it offers a wide variety of products with Superior or High Lovi fit levels for skin types like oily and acne-prone skin, whereas Asarai only lists a single mask with Average fit levels. Paula's Choice products feature key ingredients like retinol, which helps reduce signs of aging, and niacinamide, which may help reduce skin pigmentation.

The Journal of Investigative Dermatology, 2000The British Journal of Dermatology, 2002

What is the difference between Paula's Choice and Asarai?

Paula's Choice offers a wide selection of targeted serums, exfoliants, and moisturizers that fit oily, acne-prone, and mature skin best, whereas Asarai features only a single face mask on this page with average fit levels across all skin types. Paula's Choice products rely on key ingredients like hyaluronic acid and retinol to help smooth skin and diminish signs of aging.

Drug Delivery, 2017Archives of Dermatology, 2007

Which is more affordable, Paula's Choice or Asarai?

Reviewers mostly mention high price as a drawback for the products on this page by Paula's Choice, while no pricing details are highlighted for Asarai.

Between Paula's Choice and Asarai, which brand was founded earlier and in which country?

Paula's Choice was founded earlier, in 1995 in the United States, whereas Asarai was founded in 2018.

Do any products from Paula's Choice or Asarai contain added fragrance in their ingredients?

Every product on this page for both Paula's Choice and Asarai lists no fragrance in its ingredients.

Which brand offers a wider variety of products on the page, and what are their primary skin types?

Paula's Choice offers a much wider variety of products on the page compared to Asarai, featuring dozens of items across categories like cleansers, toners, serums, and masks. The products on this page for Paula's Choice fit best on oily skin, acne-prone skin, and mature skin.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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