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Neutrogena vs BYOMA

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Neutrogena and BYOMA are established skincare brands offering thoughtful arrays of moisturizers, cleansers, and toners. The former relies on trusted ingredients like glycerin, hyaluronic acid, and dimethicone, while the latter is known for its signature tri-ceramide complex and squalane. Both brands suit dry skin, though the American line also favors mature skin and the British line is well-suited for oily skin. They differ primarily in their specific target concerns and ingredient philosophies, with each providing distinct daily solutions for the complexion.

Neutrogena is an American skincare brand founded in 1930 and owned by Kimberly-Clark Corporation since 2026.

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BYOMA is a British skincare brand founded in 2022 and owned by Bansk Group since 2025.

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This page compares some of the most popular Neutrogena and BYOMA products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Neutrogena vs BYOMA products

People Say

NeutrogenaBYOMA
  • Deep Hydration & Plumping Mostly MentionedMostly Mentioned
    • “Skin looked plumper and radiant — Neutrogena HYDRO BOOST WATER CREAM”
    • “It also hydrates my skin. This cream has been so easy to add to my routine. — Neutrogena Retinol Regenerating Cream”
    • “skin feels so hydrated — BYOMA Hydrating Milky Toner”
    • “feels refreshing on the skin — BYOMA Balancing Face Mist”
  • Lightweight & Fast-Absorbing Mostly MentionedOften Mentioned
    • “Absorbs instantly without sticky residue — Neutrogena Hydro Boost Water Gel”
    • “absorbs instantly — Neutrogena COLLAGEN BANK Moisturizer”
    • “Absorbs instantly — BYOMA Moisturizing Gel-Cream”
    • “sinks in quickly — BYOMA Brightening Serum”
  • Gentle Cleansing & Sensitive Skin Sometimes NotedOften Mentioned
    • “doesn't strip skin — BYOMA Creamy Jelly Cleanser”
    • “no irritation at all — BYOMA Sensitive Retinol Oil”
    • “great for sensitive skin — BYOMA Balancing Face Mist”
    • “leaves skin soft and balanced — Neutrogena Ultra Gentle Daily Cleanser”
  • Acne-Safe & Barrier Support Rarely NotedOften Mentioned
    • “helped heal my barrier — BYOMA Hydrating Serum”
    • “healed my skin barrier — BYOMA Hydrating Milky Toner”
    • “calmed my redness — BYOMA Creamy Jelly Cleanser”
    • “hasn't caused a single breakout — Neutrogena Hydro Boost Water Gel”
  • Affordable Price & Value Rarely NotedOften Mentioned
    • “budget-friendly — BYOMA Brightening Serum”
    • “Budget-friendly skincare — BYOMA Brightening Toner”
    • “great value for money — BYOMA Hydrating Serum”
    • “great price point — Neutrogena Oil-Free Eye Makeup Remover”
  • Anti-Aging & Texture Improvement Sometimes NotedSometimes Noted
    • “Skin is looking smoother — Neutrogena Rapid Wrinkle Repair Regenerating Cream”
    • “Deep lines have softened — Neutrogena Rapid Wrinkle Repair Regenerating Cream”
    • “Keeps my face soft and not oily — BYOMA Brightening Toner”
    • “skin was soft the next morning — BYOMA Sensitive Retinol Oil”
  • Packaging & Dropper Issues Sometimes NotedOften Mentioned
    • “The dropper is not efficient. — Neutrogena Hydro Boost Hyaluronic Acid Serum”
    • “Hate dipping fingers into a jar — Neutrogena Hydro Boost Water Gel”
    • “Find it unsanitary — Neutrogena Rapid Wrinkle Repair Regenerating Cream”
    • “Opening is huge — BYOMA Brightening Toner”
  • Strong Fragrance & Scent Issues Sometimes NotedSometimes Noted
    • “has a weird chemically smell — BYOMA Milky Moisture Cleanser”
    • “smell is annoying — BYOMA Milky Oil Cleanser”
    • “smells like plastic — BYOMA Creamy Jelly Cleanser”
    • “Smell is too overpowering and lingering — Neutrogena Hydro Boost Water Gel”
  • Insufficient Hydration & Dryness Sometimes NotedSometimes Noted
    • “Not moisturizing enough for winter months — Neutrogena Hydro Boost Water Gel”
    • “Not rich enough for very dry mature skin — Neutrogena Hydro Boost Eye Gel-Cream”
    • “Not moisturizing enough — BYOMA Moisturizing Gel-Cream”
    • “need to layer it — BYOMA Hydrating Serum”

Neutrogena vs BYOMA routines for dry skin

See multi-brand routine · 98% fit

Neutrogena vs BYOMA routines for oily skin

See multi-brand routine · 97% fit

Neutrogena vs BYOMA routines for combination skin

See multi-brand routine · 96% fit

Questions and answers

Neutrogena or BYOMA: which is better?

BYOMA performs better than Neutrogena across most review themes and offers superior routine fit for dry, oily, acne-prone, and mature skin. Both brands provide effective hydration and anti-aging benefits, but BYOMA is rated higher for barrier support and gentle cleansing.

Neutrogena or BYOMA for dry skin?

BYOMA is a better choice for dry skin, as Lovi rates its routine as Superior compared to Neutrogena's High fit level. The products on this page from BYOMA heavily feature barrier-supporting ingredients like ceramides and squalane to help lock in moisture.

Neutrogena or BYOMA: which cleanser is better?

BYOMA is better for sensitive and gentle cleansing on the products on this page, as Lovi rates its cleansers with a High fit for sensitive skin while Neutrogena ranges from Caution to Superior. BYOMA features hydrating and non-stripping cleansers that help support the skin barrier, whereas Neutrogena cleansers sometimes cause skin dryness or irritation.

Which is more affordable, Neutrogena or BYOMA?

BYOMA is more affordable as it is rated better for affordable price and value compared to Neutrogena.

Which brand performs better for dry sensitive skin, Neutrogena or BYOMA?

BYOMA performs better for dry sensitive skin, with Lovi fit levels reaching High compared to Neutrogena's Average.

How do the founding years and current ownership of Neutrogena and BYOMA compare?

Neutrogena was founded in the United States in 1930 and has been owned by Kimberly-Clark Corporation since 2026. In contrast, BYOMA was founded in the United Kingdom in 2022 and has been owned by Bansk Group since 2025.

Which brand has more fragrance-free products overall?

Neutrogena has more fragrance-free products overall on this page, with 35 out of 39 products listing no fragrance, compared to 16 out of 17 for BYOMA.

Neutrogena or BYOMA for oily skin?

For oily skin, Lovi rates the routine fit from BYOMA as Superior and from Neutrogena as High. BYOMA is noted by reviewers for barrier support and gentle cleansers, while Neutrogena offers a broad selection of lightweight moisturizers.

Neutrogena or BYOMA: which moisturizer is better?

BYOMA is a better choice for moisturizers on this page, achieving a Superior routine fit for dry skin compared to Neutrogena's Average fit. BYOMA's moisturizers help strengthen the skin barrier and provide instant hydration, and the products on this page are known to be gentle and fragrance-free.

Neutrogena or BYOMA for sensitive skin?

Both Neutrogena and BYOMA fit sensitive skin well, with Neutrogena reaching a High Lovi fit level and BYOMA also reaching a High Lovi fit level. Reviewers note that BYOMA does better for gentle cleansing and sensitive skin compared to Neutrogena.

Neutrogena or BYOMA for acne-prone skin?

For acne-prone skin, BYOMA is the better choice because Lovi rates its routine fit as Superior while Neutrogena is High. BYOMA also does better for acne-safe and barrier support across the products on this page.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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