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Minimalist vs the purest

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Minimalist is an Indian skincare brand founded in 2020 and owned by Unilever PLC since 2025.

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This page compares some of the most popular Minimalist and the purest products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Minimalist vs the purest products

Questions and answers

Minimalist or the purest: which is better?

Minimalist is better for most shoppers because every product on this page is free of fragrance and achieves a High or Superior Lovi fit across many skin types. In contrast, the purest offers only one product on this page, which contains fragrance and has a Low fit for oily and acne-prone skin.

What is the difference between Minimalist and the purest?

Minimalist offers fragrance-free products on this page with High to Superior Lovi fits for various skin types, whereas the purest includes fragrance in its moisturizer.

Which is more affordable, Minimalist or the purest?

Neither Minimalist nor the purest has pricing details listed on this page, so affordability cannot be compared here.

Which causes fewer breakouts, Minimalist or the purest?

Minimalist offers better options for acne-prone skin, as its cleanser achieves a Superior Lovi fit level for this skin type and every product on this page is fragrance-free. The purest features a moisturizer that has a Low Lovi fit level for acne-prone skin and contains fragrance.

Between Minimalist and the purest, which brand offers a fragrance-free moisturizer?

Minimalist offers a fragrance-free moisturizer on this page, whereas the solutions moisturizer from the purest includes fragrance.

Which brand has been acquired by Unilever PLC, Minimalist or the purest?

Minimalist has been acquired by Unilever PLC, while the purest is owned by Evly Pharma Cosmetics.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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