🇸🇬Singapore

Minimalist vs the purest

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Minimalist and the purest are science-forward skincare brands offering gentle, targeted daily support for varied complexions. Minimalist provides sunscreens, moisturizers, and cleansers known for ingredients like salicylic acid, LHA, vitamin B5, and SPF, making it best suited for combination and oily acne-prone skin. Meanwhile, the purest is deeply cherished for its gentle moisturizers and thoughtfully composed formulas that suit sensitive, dry, and combination skin best. While both lines deliver reliable results, the Indian brand, owned by Unilever PLC since 2025, focuses on active-driven solutions, whereas the latter earns praise through consistent, understated performance.

Minimalist is an Indian skincare brand founded in 2020 and owned by Unilever PLC since 2025.

m.economictimes.comunilever.combeminimalist.copersonalcareinsights.com

This page compares some of the most popular Minimalist and the purest products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Minimalist vs the purest products

Questions and answers

Minimalist or the purest: which is better?

Minimalist is better because the products on this page have no fragrance and achieve High or Superior Lovi fit levels across nearly all skin types. In contrast, the purest offers only one moisturizer on this page, which contains fragrance and has low fit for most skin types.

What is the difference between Minimalist and the purest?

Minimalist offers a fragrance-free range with higher Lovi fit levels across most skin types, whereas the purest includes fragrance in its moisturizer and tends to have lower fits for oily and acne-prone skin. Minimalist is also owned by Unilever PLC, while the purest is owned by Evly Pharma Cosmetics.

Which is more affordable, Minimalist or the purest?

The page facts do not mention the prices of products from either Minimalist or the purest.

Which causes fewer breakouts, Minimalist or the purest?

Minimalist helps prevent breakouts better than the purest because the products on this page for Minimalist achieve High to Superior Lovi fit levels for acne-prone skin, whereas the purest moisturizer has a Low fit for acne-prone skin.

How do the founding years and parent companies of Minimalist and the purest compare?

Both Minimalist and the purest were founded in the same year, 2020. However, Minimalist is owned by Unilever PLC, while the purest is owned by Evly Pharma Cosmetics.

Which brand offers a sunscreen product on this page, Minimalist or the purest?

Minimalist offers a sunscreen product on this page, the SPF 50 Sunscreen, whereas the purest does not list a sunscreen here.

Do all Minimalist products avoid fragrance compared to the products listed for the purest?

Yes, every product on this page by Minimalist lists no fragrance, whereas the purest includes fragrance in its solutions moisturizer.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

Scan your face, then any product: Lovi shows how well it fits you and what fits even better.

QR code: get the Lovi app
Download on theApp Store Get it onGoogle Play