GO PURE skincare

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

GO PURE is an American skincare brand founded in 2017 and owned by Natural Lifestyle Brands, Inc..

GO PURE is celebrated for its targeted serums and creams, which harness nourishing botanical extracts and active peptides. Its products suit mature and sensitive skin best, addressing concerns with gentle efficacy. The standout products for particular concerns include the TIGHTEN & LIFT NECK CREAM for acne-prone skin. The brand consistently delivers thoughtful formulations that support daily skin health and comfort.

This page covers some of the most popular GO PURE products; for the whole GO PURE range, with a fit score for every product, use the Lovi app.

Questions and answers

Is GO PURE worth it?

Yes, GO PURE is worth it because Lovi rates the GO PURE-focused routines Superior for dry, oily, sensitive, combination, and acne-prone skin. Every product from GO PURE on this page lists no fragrance in its ingredients.

What are GO PURE's best products?

GO PURE offers the TIGHTEN & LIFT NECK CREAM, which Lovi rates High for dry sensitive skin and Average for dry, sensitive, mature, and dark-spotted skin. Lovi rates GO PURE routines Superior for dry, oily, sensitive, combination, and acne-prone skin.

Does GO PURE cause breakouts?

GO PURE is unlikely to cause breakouts for most skin types, as Lovi rates the GO PURE-focused routines Superior for acne-prone skin. The GO PURE products on this page list no fragrance, which helps lower the chance of irritation.

Is GO PURE fragrance-free?

Yes, every one of the GO PURE products on this page lists no fragrance in its ingredients.

What are the key ingredients in GO PURE products?

GO PURE products feature key ingredients such as glycerin, Centella asiatica extract, aloe vera, and hyaluronic acid. Glycerin and hyaluronic acid help keep skin soft and smooth, while Centella asiatica and aloe vera help calm dry or sensitive areas.

Indian Journal of Pharmaceutical Sciences, 2016

How do I build a GO PURE skincare routine?

To build a GO PURE routine, use the brand's targeted products to cleanse, treat, and moisturize your face daily. Lovi rates the GO PURE-focused routines Superior for dry, oily, sensitive, combination, and acne-prone skin types. Every GO PURE product on this page lists no fragrance in its ingredients.

What are good alternatives to GO PURE?

CeraVe, Cetaphil, Paula's Choice, Neutrogena, Kiehl's, and Dermalogica are good alternatives to GO PURE.

GO PURE vs CeraVe: which is better?

GO PURE is better suited for dry, oily, sensitive, combination, and acne-prone skin, as Lovi rates the GO PURE-focused routines as Superior for all of these skin types compared to the High or Superior ratings for CeraVe.

Who owns GO PURE, and where is it from?

GO PURE is an American brand founded in 2017, owned by Natural Lifestyle Brands, Inc..

gopure.com

Is GO PURE cruelty-free?

PETA, Leaping Bunny, and Cruelty Free International, the registries Lovi checks, do not list GO PURE as cruelty-free.

5 more questions

Research behind GO PURE's key ingredients

Moisturizing and Antiinflammatory Properties of Cosmetic Formulations Containing Centella asiatica Extract
Centella asiatica extract · Indian Journal of Pharmaceutical Sciences, 2016
Topical Application of Centella asiatica in Wound Healing: Recent Insights into Mechanisms and Clinical Efficacy
Centella asiatica extract · Pharmaceutics, 2024
Treatment of acne with a combination of propolis, tea tree oil, and Aloe vera compared to erythromycin cream: two double-blind investigations
Aloe barbadensis leaf juice · Clinical Pharmacology, 2018
Green tea extract reduces induction of p53 and apoptosis in UVB-irradiated human skin independent of transcriptional controls
Camellia sinensis leaf extract · Experimental Dermatology, 2009
The 24-hour skin hydration and barrier function effects of a hyaluronic 1%, glycerin 5%, and Centella asiatica stem cells extract moisturizing fluid: an intra-subject, randomized, assessor-blinded study
Glycerin · Clinical, Cosmetic and Investigational Dermatology, 2017

2 more studies

Systematic Study of Paeonol/Madecassoside Co-Delivery Nanoemulsion Transdermal Delivery System for Enhancing Barrier Repair and Anti-Inflammatory Efficacy
Centella asiatica extract · Molecules, 2023
Efficacy and Tolerability of Stable Hybrid Cooperative Complexes of High- and Low-Molecular Weight Hyaluronic Acid in Asian Patients: An Open-Label Study
Hydrolized hyaluronic acid · Aesthetic Plastic Surgery, 2026

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Behind these ratings

Lovi rates every product from its full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

Nadia Kapleva, MS

Co-founder, Medical Director

Cosmetic chemist, cosmetologist, aesthetic products developer
Alexey Shagraev, PhD

Co-founder, CEO and CTO

PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex
Dr. Sofía Perea Pérez, MD, MSc

Medical Board

Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine
Aishani Shah, MD

Medical Board

Specialist dermatologist, MBBS, MD, IFAAD
Asya Zubkova, MS

Medical Board

Cosmetic chemist, SCS, IFSCC member
Hanna Kurets, MD

Medical Board, Medical Advisor

Dermatology MD
Elina Nazarenko, MD

Medical Board

Dermatology and diagnostic consultant
Victoria Derkova, MS

Medical Board

Cosmetic chemist, cosmetic development technologist