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GO PURE skincare

Rated by Lovi 路 Unbiased, science-based skincare AI trained on real user outcomes 路 How the Fit score works

GO PURE is an American skincare brand founded in 2017 and owned by Natural Lifestyle Brands, Inc..

gopure.com

GO PURE is celebrated for its targeted serums and creams, which harness nourishing botanical extracts and active peptides. Its products suit mature and sensitive skin best, addressing concerns with gentle efficacy. The standout products for particular concerns include the TIGHTEN & LIFT NECK CREAM for acne-prone skin. The brand consistently delivers thoughtful formulations that support daily skin health and comfort.

This page covers some of the most popular GO PURE products; for the whole GO PURE range, with a fit score for every product, use the Lovi app.

Questions and answers

Is GO PURE worth it?

Yes, GO PURE is worth it because Lovi rates the GO PURE-focused routines Superior for dry, oily, sensitive, combination, and acne-prone skin, outperforming CeraVe. Additionally, every product from GO PURE on this page lists no fragrance in its ingredients.

What are GO PURE's best products?

GO PURE offers a specialized selection including TIGHTEN & LIFT NECK CREAM, which Lovi rates High for dry sensitive skin and Average for dry, mature, sensitive, and dark spot skin. Every product from GO PURE on this page lists no fragrance in its ingredients.

Does GO PURE cause breakouts?

GO PURE is unlikely to cause breakouts for most people. Lovi rates the GO PURE-focused routine Superior for acne-prone skin.

Is GO PURE fragrance-free?

Yes, every one of the GO PURE products on this page lists no fragrance in its ingredients, making them gentle for everyday use.

What are the key ingredients in GO PURE products?

GO PURE products contain ingredients like Centella asiatica extract, aloe vera, glycerin, green tea extract, and hyaluronic acid. These ingredients help keep skin soft, calm, and smooth, and glycerin is shown to support skin hydration.

Clinical, Cosmetic and Investigational Dermatology, 2017

How do I build a GO PURE skincare routine?

Lovi rates the GO PURE-focused routines Superior for dry, oily, sensitive, combination, and acne-prone skin. Every GO PURE product on this page lists no fragrance in its ingredients.

What are good alternatives to GO PURE?

Good alternatives to GO PURE with pages on Lovi include CeraVe, Cetaphil, Paula's Choice, Neutrogena, Kiehl's, and Dermalogica. These brands offer skincare options that may suit various skin goals alongside the GO PURE products on this page.

GO PURE vs CeraVe: which is better?

GO PURE is better for most skin types, as Lovi rates the GO PURE-focused routines Superior for dry, oily, sensitive, combination, and acne-prone skin, whereas CeraVe-focused routines rate High for dry skin and Superior for the others.

Who owns GO PURE, and where is it from?

GO PURE is an American brand founded in 2017, owned by Natural Lifestyle Brands, Inc..

gopure.com

Is GO PURE cruelty-free?

PETA, Leaping Bunny, and Cruelty Free International, the registries Lovi checks, do not list GO PURE as cruelty-free.

Research behind GO PURE's key ingredients

Behind these ratings

Lovi rates every product from its full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sof铆a Perea P茅rez, MD, MSc

    Dr. Sof铆a Perea P茅rez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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