GO PURE skincare

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

GO PURE is an American skincare brand founded in 2017 and owned by Natural Lifestyle Brands, Inc..

GO PURE is celebrated for its targeted serums and creams, which harness nourishing botanical extracts and active peptides. Its products suit mature and sensitive skin best, addressing concerns with gentle efficacy. The standout products for particular concerns include the TIGHTEN & LIFT NECK CREAM for acne-prone skin. The brand consistently delivers thoughtful formulations that support daily skin health and comfort.

This page covers some of the most popular GO PURE products; for the whole GO PURE range, with a fit score for every product, use the Lovi app.

Questions and answers

Is GO PURE worth it?

GO PURE routines are worth considering because Lovi rates them Superior for dry, oily, sensitive, combination, and acne-prone skin. Additionally, the GO PURE products on this page list no fragrance in their ingredients.

What are GO PURE's best products?

GO PURE does not list a specific brand-wide best product on this page, but it features the TIGHTEN & LIFT NECK CREAM, which Lovi rates High for dry sensitive skin and Average for dry, sensitive, mature skin and skin with dark spots.

Does GO PURE cause breakouts?

GO PURE is unlikely to cause breakouts for most skin types, as Lovi rates its acne-prone routine Superior. Lovi rates the Tighten & Lift Neck Cream Low for acne-prone and oily acne-prone skin, so shoppers with those skin concerns may want to check individual product details first.

Is GO PURE fragrance-free?

Yes, every GO PURE product on this page lists no fragrance in its ingredients.

What are the key ingredients in GO PURE products?

GO PURE products contain ingredients like glycerin, aloe, green tea extract, and hyaluronic acid that help keep skin soft and smooth. Lovi rates the GO PURE routines Superior for dry, oily, sensitive, combination, and acne-prone skin.

Clinical Pharmacology, 2018

How do I build a GO PURE skincare routine?

To build a GO PURE routine, choose a daily moisturizer matched to your skin type since the GO PURE products on this page have no added fragrance. Glycerin helps maintain skin moisture levels. Lovi rates the GO PURE-focused routines Superior for dry, oily, sensitive, combination, and acne-prone skin.

Clinical, Cosmetic and Investigational Dermatology, 2017

Where can I buy GO PURE, and how much does it cost?

GO PURE products on this page are sold in Canada, and prices are CA$59.99.

What are good alternatives to GO PURE?

Good alternatives to GO PURE on Lovi include CeraVe, Cetaphil, Paula's Choice, Neutrogena, Kiehl's, and Dermalogica. These similar skincare brands also offer comparable options for various skin needs.

GO PURE vs CeraVe: which is better?

GO PURE routines are rated Superior for dry, oily, sensitive, combination, and acne-prone skin, matching CeraVe routines for dry skin while scoring higher across all other skin types.

Who owns GO PURE, and where is it from?

GO PURE is an American brand founded in 2017, owned by Natural Lifestyle Brands, Inc..

gopure.com

Is GO PURE cruelty-free?

PETA, Leaping Bunny, and Cruelty Free International, the registries Lovi checks, do not list GO PURE as cruelty-free.

6 more questions

Research behind GO PURE's key ingredients

Moisturizing and Antiinflammatory Properties of Cosmetic Formulations Containing Centella asiatica Extract
Centella asiatica extract · Indian Journal of Pharmaceutical Sciences, 2016
Topical Application of Centella asiatica in Wound Healing: Recent Insights into Mechanisms and Clinical Efficacy
Centella asiatica extract · Pharmaceutics, 2024
Treatment of acne with a combination of propolis, tea tree oil, and Aloe vera compared to erythromycin cream: two double-blind investigations
Aloe barbadensis leaf juice · Clinical Pharmacology, 2018
Green tea extract reduces induction of p53 and apoptosis in UVB-irradiated human skin independent of transcriptional controls
Camellia sinensis leaf extract · Experimental Dermatology, 2009
The 24-hour skin hydration and barrier function effects of a hyaluronic 1%, glycerin 5%, and Centella asiatica stem cells extract moisturizing fluid: an intra-subject, randomized, assessor-blinded study
Glycerin · Clinical, Cosmetic and Investigational Dermatology, 2017

2 more studies

Systematic Study of Paeonol/Madecassoside Co-Delivery Nanoemulsion Transdermal Delivery System for Enhancing Barrier Repair and Anti-Inflammatory Efficacy
Centella asiatica extract · Molecules, 2023
Efficacy and Tolerability of Stable Hybrid Cooperative Complexes of High- and Low-Molecular Weight Hyaluronic Acid in Asian Patients: An Open-Label Study
Hydrolized hyaluronic acid · Aesthetic Plastic Surgery, 2026

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Behind these ratings

Lovi rates every product from its full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

Nadia Kapleva, MS

Co-founder, Medical Director

Cosmetic chemist, cosmetologist, aesthetic products developer
Alexey Shagraev, PhD

Co-founder, CEO and CTO

PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex
Dr. Sofía Perea Pérez, MD, MSc

Medical Board

Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine
Aishani Shah, MD

Medical Board

Specialist dermatologist, MBBS, MD, IFAAD
Asya Zubkova, MS

Medical Board

Cosmetic chemist, SCS, IFSCC member
Hanna Kurets, MD

Medical Board, Medical Advisor

Dermatology MD
Elina Nazarenko, MD

Medical Board

Dermatology and diagnostic consultant
Victoria Derkova, MS

Medical Board

Cosmetic chemist, cosmetic development technologist