GO PURE skincare
GO PURE is an American skincare brand founded in 2017 and owned by Natural Lifestyle Brands, Inc..
GO PURE is celebrated for its targeted serums and creams, which harness nourishing botanical extracts and active peptides. Its products suit mature and sensitive skin best, addressing concerns with gentle efficacy. The standout products for particular concerns include the TIGHTEN & LIFT NECK CREAM for acne-prone skin. The brand consistently delivers thoughtful formulations that support daily skin health and comfort.
This page covers some of the most popular GO PURE products; for the whole GO PURE range, with a fit score for every product, use the Lovi app.
Questions and answers
Is GO PURE worth it?
GO PURE is worth it, as Lovi rates the GO PURE-focused routines Superior for dry, oily, sensitive, combination, and acne-prone skin. Additionally, the GO PURE products on this page list no fragrance in their ingredients.
What are GO PURE's best products?
GO PURE offers the GO PURE-focused routine, which Lovi rates Superior for dry, oily, sensitive, combination, and acne-prone skin. Additionally, the GO PURE products on this page list no fragrance in their ingredients.
Does GO PURE cause breakouts?
GO PURE is unlikely to cause breakouts for most people, as the GO PURE products on this page have a Superior fit for acne-prone skin. Lovi rates the GO PURE-focused routine Superior for acne-prone skin.
Is GO PURE fragrance-free?
Yes, every product among the GO PURE products on this page lists no fragrance in its ingredients.
What are the key ingredients in GO PURE products?
GO PURE products feature key ingredients such as glycerin, hyaluronic acid, and botanical extracts like Centella asiatica and aloe vera. These ingredients help keep skin soft, smooth, and well-hydrated.
How do I build a GO PURE skincare routine?
To build a GO PURE routine, choose a daily cleanser, targeted treatments like serums, and a moisturizer suited to your skin type. Lovi rates GO PURE-focused routines Superior for dry, oily, sensitive, combination, and acne-prone skin.
What are good alternatives to GO PURE?
CeraVe, Cetaphil, Paula's Choice, Neutrogena, Kiehl's, and Dermalogica are good alternatives to GO PURE.
GO PURE vs CeraVe: which is better?
GO PURE is better suited across most skin types, as Lovi rates the GO PURE-focused routines as Superior for dry, oily, sensitive, combination, and acne-prone skin, compared to High for dry skin with CeraVe.
Who owns GO PURE, and where is it from?
GO PURE is an American brand founded in 2017, owned by Natural Lifestyle Brands, Inc..
Is GO PURE cruelty-free?
PETA, Leaping Bunny, and Cruelty Free International, the registries Lovi checks, do not list GO PURE as cruelty-free.
Research behind GO PURE's key ingredients
Behind these ratings
Lovi rates every product from its full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.
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Co-founder, Medical Director
Cosmetic chemist, cosmetologist, aesthetic products developer
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Co-founder, CEO and CTO
PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex
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Dr. Sof铆a Perea P茅rez, MD, MSc
Medical Board
Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine
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Medical Board
Specialist dermatologist, MBBS, MD, IFAAD
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Medical Board
Cosmetic chemist, SCS, IFSCC member
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Medical Board, Medical Advisor
Dermatology MD
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Elina Nazarenko, MD
Medical Board
Dermatology and diagnostic consultant
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Victoria Derkova, MS
Medical Board
Cosmetic chemist, cosmetic development technologist
How does it fit your skin?
Scan your face, then any product: Lovi shows how well it fits you and what fits even better.
