Simple vs ELIDEL
Simple and ELIDEL are established skincare lines created to support daily routines with thoughtful formulations. The British brand is known for gentle moisturizers, makeup removers, cleansers, and toners featuring niacinamide and glycerin, which suit oily and acne-prone skin best. Meanwhile, the Swiss brand offers gentle moisturizers and soothing formulas with compositions that suit sensitive and dry skin best. They differ primarily in their core ingredients and target complexions, as both provide reliable daily options for distinct dermatological needs.
Simple is a British skincare brand founded in 1960 and owned by Unilever PLC since 2011.
en.wikipedia.orgsec.govprnewswire.comsimple.co.uk
ELIDEL is a Swiss skincare brand founded in 2001 and owned by Viatris Inc. since 2016.
myelidel.caen.wikipedia.orginvestor.mylan.comsec.gov
This page compares some of the most popular Simple and ELIDEL products; for every product of both brands, with a fit score for your own skin, use the Lovi app.
Questions and answers
Simple or ELIDEL: which is better?
Simple is the better choice for most shoppers on this page, as its products achieve High or Average Lovi fit levels across a wide variety of skin types, whereas ELIDEL only reaches Average fits and has Caution ratings for oily skin. Furthermore, Simple features key ingredients like niacinamide and glycerin, which help support skin hydration and reduce pigmentation.
The British Journal of Dermatology, 2002Clinical, Cosmetic and Investigational Dermatology, 2017
What is the difference between Simple and ELIDEL?
Simple offers a wide range of fragrance-free products including gentle makeup removers and lightweight moisturizers containing niacinamide and glycerin, which have Lovi fit levels ranging from Average to High across most skin types. In contrast, ELIDEL features a single pimecrolimus moisturizer with Lovi fit levels mostly ranging from Low to Caution.
Simple or ELIDEL: which moisturizer is better?
Simple offers better moisturizing options on this page, as its products generally achieve Average Lovi fit levels across skin types, whereas ELIDEL's Pimecrolimus moisturizer rates Low or Caution for most skin types. Simple's moisturizers help deliver lightweight hydration, utilizing key ingredients like glycerin which supports skin barrier function and hydration.
Which is more affordable, Simple or ELIDEL?
Simple offers budget-friendly choices, as reviewers frequently mention its value-friendly moisturizers.
Which causes fewer breakouts, Simple or ELIDEL?
Simple features products on this page that may cause breakouts or irritations as often noted by reviewers, whereas ELIDEL features pimecrolimus which has a low fit for acne-prone skin.
How do the founding years and current parent companies of Simple and ELIDEL compare?
Simple was founded in the United Kingdom in 1960 and has been owned by Unilever PLC since 2011, whereas ELIDEL was founded in Switzerland in 2001 and has been owned by Viatris Inc. since 2016.
Do any products from Simple or ELIDEL contain fragrance in their ingredients?
Every product on this page from Simple and ELIDEL lists no fragrance in its ingredients.
Which brand offers a higher Lovi fit level for sensitive skin, Simple or ELIDEL?
Simple offers a higher Lovi fit level for sensitive skin than ELIDEL, as products on this page like its Kind to Skin Soothing Facial Toner achieve a High fit level while ELIDEL items average a lower fit.
Research behind their key ingredients
The effect of niacinamide on reducing cutaneous pigmentation and suppression of melanosome transfer
Apigenin inhibits UVA-induced cytotoxicity in vitro and prevents signs of skin aging in vivo
Behind this comparison
Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.
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Co-founder, Medical Director
Cosmetic chemist, cosmetologist, aesthetic products developer
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Co-founder, CEO and CTO
PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex
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Dr. Sofía Perea Pérez, MD, MSc
Medical Board
Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine
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Medical Board
Specialist dermatologist, MBBS, MD, IFAAD
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Medical Board
Cosmetic chemist, SCS, IFSCC member
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Medical Board, Medical Advisor
Dermatology MD
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Elina Nazarenko, MD
Medical Board
Dermatology and diagnostic consultant
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Victoria Derkova, MS
Medical Board
Cosmetic chemist, cosmetic development technologist
How does it fit your skin?
Scan your face, then any product: Lovi shows how well it fits you and what fits even better.








