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Elemis vs No7

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Elemis and No7 are British skincare brands offering nourishing serums, rich moisturizers, and gentle cleansers. Elemis is celebrated for formulas anchored by glycerin and shea, suiting mature skin and dry skin best, whereas No7 builds its products around vitamin C, shea butter, and hyaluronic acid to fit dry skin and dry sensitive skin best. While both brands feature softening shea, the first brand relies on glycerin to significantly increase skin hydration and improve barrier function, and the second brand uses shea butter to protect skin and mitigate erythema.

Elemis is a British skincare brand founded in 1989 and owned by L'Occitane Group since 2019.

elemis.comau.elemis.comen.wikipedia.org

No7 is a British skincare brand founded in 1935 and owned by Sycamore Partners since 2025.

cosmeticsbusiness.comen.wikipedia.org

This page compares some of the most popular Elemis and No7 products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Elemis vs No7 products

People Say

ElemisNo7
  • Texture and Absorption Mostly MentionedMostly Mentioned
    • “Absorbs almost immediately, and my skin feels well hydrated all day. — Elemis Pro-Collagen Marine Cream”
    • “whipped silk feel — Elemis Superfood Midnight Facial”
    • “rich but not heavy — No7 Protect & Perfect Intense Advanced Night Cream”
    • “absorbs quickly — No7 Restore & Renew Multi Action Eye Cream”
  • Hydration and Moisture Mostly MentionedOften Mentioned
    • “The cream really hydrates and my face looks amazing. — Elemis Pro-Collagen Night Cream”
    • “Quenches thirsty skin... immediate improvement. — Elemis Pro-Collagen Marine Cream”
    • “Skin feels moisturized — No7 Future Renew Damage Reversal Night Cream”
    • “leaves the skin feeling hydrated and comfortable — No7 Pure Retinol Eye Cream”
  • Skin Smoothing and Softening Often MentionedMostly Mentioned
    • “Skin feels softer — No7 Future Renew Damage Reversal Serum”
    • “skin feels so soft — No7 Total Renewal Micro-Dermabrasion Exfoliator”
    • “skin feels velvety — No7 Pure Retinol”
    • “baby soft — Elemis Dynamic Resurfacing Facial Pads”
  • Gentle on Skin and Exfoliation Often MentionedOften Mentioned
    • “no stinging or redness — Elemis Papaya Enzyme Peel”
    • “non-stripping formula — Elemis Dynamic Resurfacing Facial Wash”
    • “zero irritation — No7 Pure Retinol Eye Cream”
    • “sweeps away dead cells — No7 Total Renewal Micro-Dermabrasion Exfoliator”
  • Additional Benefits and Versatility Sometimes NotedOften Mentioned
    • “leaves my eye area soft and wrinkle free — No7 Pure Retinol Eye Cream”
    • “Absorbs quickly — No7 Future Renew Damage Reversal Night Cream”
    • “pores have closed up — No7 Total Renewal Micro-Dermabrasion Exfoliator”
    • “pre-soaked — Elemis Dynamic Resurfacing Facial Pads”
  • Brightening and Radiance Sometimes NotedSometimes Noted
    • “healthy glow — Elemis Dynamic Resurfacing Facial Pads”
    • “instantly fresh glow — Elemis Dynamic Resurfacing Facial Wash”
    • “healthier glow — No7 Total Renewal Micro-Dermabrasion Exfoliator”
    • “Brighter complexion — No7 Future Renew Damage Reversal Serum”
  • High Price Point Mostly MentionedRarely Noted
    • “Expensive for amount provided — No7 Future Renew Damage Reversal Serum”
    • “Complete waste of money for me. — Elemis Pro-Collagen Marine Cream”
  • Dryness and Heavy Texture Issues Sometimes NotedOften Mentioned
    • “finished too quickly — Elemis Superfood Midnight Facial”
    • “tends to flake off — Elemis Pro-Collagen Eye Revive Mask”
    • “It peels horribly no matter how I apply it. — Elemis Pro-Collagen Marine Cream”
    • “Runs out quickly (2-3 weeks) — No7 Future Renew Damage Reversal Serum”
  • Lack of Results Sometimes NotedOften Mentioned
    • “didn't see a difference — Elemis Papaya Enzyme Peel”
    • “didn't see difference — Elemis Dynamic Resurfacing Facial Wash”
    • “Verdict still out. — Elemis Pro-Collagen Night Cream”
    • “No change in wrinkles/spots — No7 Future Renew Damage Reversal Serum”

Elemis vs No7 routines for dry skin

See multi-brand routine · 97% fit

Elemis vs No7 routines for oily skin

See multi-brand routine · 95% fit

Elemis vs No7 routines for combination skin

See multi-brand routine · 96% fit

Questions and answers

Elemis or No7: which is better?

Both brands are well matched on this page, but No7 is better for skin smoothing and softening, and additional benefits and versatility. Elemis is founded in the United Kingdom in 1989 and owned by L'Occitane Group, while No7 was founded in the United Kingdom in 1935 and is owned by Sycamore Partners.

What is the difference between Elemis and No7?

Elemis was founded in the UK in 1989 and focuses on plant-based extracts, whereas No7 launched in 1935 and relies heavily on dermatologist-backed anti-aging ingredients like retinol and niacinamide. Reviewers note that Elemis products on this page often feature strong fragrances, while No7 offers a wider variety of fragrance-free options.

Elemis or No7 for dry skin?

Both Elemis and No7 fit dry skin well, as Lovi rates the routine fit for dry skin as High for Elemis and Superior for No7. Reviewers mention that Elemis has hydrating moisturizers, while No7 is noted for deep hydration and moisture.

Elemis or No7: which moisturizer is better?

Both Elemis and No7 offer hydrating moisturizers on this page, but No7 is rated Superior for dry skin compared to Elemis products which have a High fit for dry skin. Elemis reviewers frequently mention luxurious textures, while No7 reviewers often note deep hydration and moisture.

Which is more affordable, Elemis or No7?

No7 is more affordable, as reviewers on this page note a high price point as a negative for Elemis while No7 is cited as having a lower price point.

Which brand has more products containing fragrance, Elemis or No7?

Elemis has more products containing fragrance on this page, with 18 fragranced items compared to 3 for No7.

What are the key ingredients shared across Elemis products compared to No7?

The products on this page show that Elemis features glycerin and shea butter as key ingredients across its range. No7 shares shea butter while also including vitamin C, hyaluronic acid, and niacinamide.

How do the founding years and current parent companies of Elemis and No7 differ?

Elemis was founded in the United Kingdom in 1989 and is owned by the L'Occitane Group. In contrast, No7 was founded in the United Kingdom in 1935 and is owned by Sycamore Partners.

Elemis or No7 for oily skin?

Both Elemis and No7 fit oily skin well, with Lovi rating No7 as Superior and Elemis as High for this skin type. Reviewers note that No7 does better with skin smoothing and softening, while Elemis may have more issues with dryness and heavy texture.

Elemis or No7 for sensitive skin?

Both Elemis and No7 are well-suited for sensitive skin, as Lovi rates the routine fit for sensitive skin as High for Elemis and Superior for No7. Reviewers note that Elemis sometimes has strong fragrance and skin irritation, while No7 reviewers frequently mention skin irritation and adverse reactions.

Elemis or No7 for acne-prone skin?

Both brands offer products for acne-prone skin, with Lovi rating the routine fit for acne-prone skin as High for Elemis and Superior for No7. Reviewers note that No7 tends to do better with skin smoothing and softening, while Elemis may have issues with dryness and heavy texture.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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