🇬🇧United Kingdom

Elemis vs No7

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Elemis and No7 are British skincare brands celebrated for their curated formulations spanning nourishing serums, rich moisturizers, and gentle cleansers. Elemis is known for glycerin and shea, while the other utilizes vitamin c, shea butter, and hyaluronic acid. Both brands suit mature skin and dry skin best. They differ in ownership history and specific ingredient combinations, as the first brand weaves together glycerin and shea, and the second brand builds its offerings around vitamin c, shea butter, and hyaluronic acid.

Elemis is a British skincare brand founded in 1989 and owned by L'Occitane Group since 2019.

elemis.comau.elemis.comen.wikipedia.org

No7 is a British skincare brand founded in 1935 and owned by Sycamore Partners since 2025.

cosmeticsbusiness.comen.wikipedia.org

This page compares some of the most popular Elemis and No7 products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Elemis vs No7 products

People Say

ElemisNo7
  • Texture and Absorption Mostly MentionedMostly Mentioned
    • “Absorbs almost immediately, and my skin feels well hydrated all day. — Elemis Pro-Collagen Marine Cream”
    • “whipped silk feel — Elemis Superfood Midnight Facial”
    • “rich but not heavy — No7 Protect & Perfect Intense Advanced Night Cream”
    • “absorbs quickly — No7 Restore & Renew Multi Action Eye Cream”
  • Hydration and Moisture Mostly MentionedOften Mentioned
    • “The cream really hydrates and my face looks amazing. — Elemis Pro-Collagen Night Cream”
    • “Quenches thirsty skin... immediate improvement. — Elemis Pro-Collagen Marine Cream”
    • “Skin feels moisturized — No7 Future Renew Damage Reversal Night Cream”
    • “leaves the skin feeling hydrated and comfortable — No7 Pure Retinol Eye Cream”
  • Skin Smoothing and Softening Often MentionedMostly Mentioned
    • “Skin feels softer — No7 Future Renew Damage Reversal Serum”
    • “skin feels so soft — No7 Total Renewal Micro-Dermabrasion Exfoliator”
    • “skin feels velvety — No7 Pure Retinol”
    • “baby soft — Elemis Dynamic Resurfacing Facial Pads”
  • Gentle on Skin and Exfoliation Often MentionedOften Mentioned
    • “no stinging or redness — Elemis Papaya Enzyme Peel”
    • “non-stripping formula — Elemis Dynamic Resurfacing Facial Wash”
    • “zero irritation — No7 Pure Retinol Eye Cream”
    • “sweeps away dead cells — No7 Total Renewal Micro-Dermabrasion Exfoliator”
  • Additional Benefits and Versatility Sometimes NotedOften Mentioned
    • “leaves my eye area soft and wrinkle free — No7 Pure Retinol Eye Cream”
    • “Absorbs quickly — No7 Future Renew Damage Reversal Night Cream”
    • “pores have closed up — No7 Total Renewal Micro-Dermabrasion Exfoliator”
    • “pre-soaked — Elemis Dynamic Resurfacing Facial Pads”
  • Brightening and Radiance Sometimes NotedSometimes Noted
    • “healthy glow — Elemis Dynamic Resurfacing Facial Pads”
    • “instantly fresh glow — Elemis Dynamic Resurfacing Facial Wash”
    • “healthier glow — No7 Total Renewal Micro-Dermabrasion Exfoliator”
    • “Brighter complexion — No7 Future Renew Damage Reversal Serum”
  • High Price Point Mostly MentionedRarely Noted
    • “Expensive for amount provided — No7 Future Renew Damage Reversal Serum”
    • “Complete waste of money for me. — Elemis Pro-Collagen Marine Cream”
  • Dryness and Heavy Texture Issues Sometimes NotedOften Mentioned
    • “finished too quickly — Elemis Superfood Midnight Facial”
    • “tends to flake off — Elemis Pro-Collagen Eye Revive Mask”
    • “It peels horribly no matter how I apply it. — Elemis Pro-Collagen Marine Cream”
    • “Runs out quickly (2-3 weeks) — No7 Future Renew Damage Reversal Serum”
  • Lack of Results Sometimes NotedOften Mentioned
    • “didn't see a difference — Elemis Papaya Enzyme Peel”
    • “didn't see difference — Elemis Dynamic Resurfacing Facial Wash”
    • “Verdict still out. — Elemis Pro-Collagen Night Cream”
    • “No change in wrinkles/spots — No7 Future Renew Damage Reversal Serum”

Elemis vs No7 routines for dry skin

Buy No7 routine · £124.87 · 90% fitBuy Elemis routine · £324.88 · 88% fitSee multi-brand routine · 99% fit

Elemis vs No7 routines for oily skin

Buy No7 routine · £223.77 · 84% fitBuy Elemis routine · £290.16 · 76% fitSee multi-brand routine · 97% fit

Elemis vs No7 routines for combination skin

Buy No7 routine · £195.98 · 87% fitBuy Elemis routine · £263.56 · 78% fitSee multi-brand routine · 96% fit

Questions and answers

Elemis or No7: which is better?

Both brands are great, but No7 is better for dry sensitive skin because Lovi rates its routine as Superior compared to High for Elemis. No7 also does better for skin smoothing and softening.

What is the difference between Elemis and No7?

No7 is a better choice for skin smoothing, softening, and overall versatility, while Elemis is less likely to cause dryness or heavy texture issues. For mature skin and skin with dark spots, No7 has a superior routine fit compared to Elemis on this page.

Elemis or No7 for dry skin?

Both Elemis and No7 are well-suited for dry skin, with Lovi rating Elemis High and No7 Superior for this skin type. No7 offers better skin smoothing and softening, while Elemis may help with dryness and heavy texture issues.

Elemis or No7: which moisturizer is better?

Both Elemis and No7 offer hydrating moisturizers on the products on this page, but they cater to different needs and skin types. No7 features options like Protect & Perfect Intense Advanced Night Cream with a Superior fit for mature skin, while Elemis is well-known for products like Pro-Collagen Marine Cream with a High fit for dry and mature skin.

Which is more affordable, Elemis or No7?

No7 is more affordable, as the products on this page have a lower price point compared to Elemis. Reviewers note that Elemis has a high price point.

How do the founding years and ownership of Elemis and No7 compare?

Elemis was founded in 1989 in the United Kingdom and has been owned by the L'Occitane Group since 2019, whereas No7 was founded earlier in 1935 in the United Kingdom and is owned by Sycamore Partners as of 2025.

Which brand has a higher percentage of products formulated without fragrance?

No7 has a higher percentage of products formulated without fragrance, as 10 out of 13 products on this page list no fragrance compared to only 4 out of 22 products for Elemis.

What are the key ingredients featured across No7 products compared to Elemis?

No7 features Vitamin C, Shea butter, Hyaluronic acid, and Niacinamide across its products on this page, whereas Elemis features Glycerin and Shea butter. Niacinamide helps reduce pigmentation and hyaluronic acid helps improve skin hydration.

The British Journal of Dermatology, 2002Antioxidants, 2021

Elemis or No7 for oily skin?

Both Elemis and No7 are well suited for oily skin, as the products on this page achieve equal fit levels for this skin type. Reviewers note that Elemis helps provide lightweight moisturizers, while No7 helps improve skin feel and texture.

Elemis or No7 for sensitive skin?

Both Elemis and No7 offer a High routine fit for sensitive skin on the products on this page. Elemis helps hydrate and smooth the skin, while No7 may provide good results for anti-aging and texture improvements.

Elemis or No7 for acne-prone skin?

Both Elemis and No7 offer products on this page with a High routine fit for acne-prone skin. No7 includes key ingredients like niacinamide, which may help control skin aging and pigmentation.

Antioxidants, 2021

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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