Simple vs Shu Uemura
Simple and Shu Uemura are distinct skincare lines, with the British brand founded in 1960 and the Japanese counterpart established in 1967. The former is celebrated for gentle moisturizers, makeup removers, cleansers, and toners featuring niacinamide and glycerin, which suit oily and acne-prone skin best. Meanwhile, the latter is renowned for transformative makeup removers and meticulously crafted formulas that suit all skin types best. They differ primarily in their formulation focus and target audience, offering tailored benefits for diverse complexions.
Simple is a British skincare brand founded in 1960 and owned by Unilever PLC since 2011.
en.wikipedia.orgsec.govprnewswire.comsimple.co.uk
Shu Uemura is a Japanese skincare brand founded in 1967 and owned by L'Oréal S.A. since 2003.
loreal-finance.compitchbook.comen.wikipedia.orgsec.gov
This page compares some of the most popular Simple and Shu Uemura products; for every product of both brands, with a fit score for your own skin, use the Lovi app.
Questions and answers
Simple or Shu Uemura: which is better?
Simple is the better choice on this page, as its products offer high to average Lovi fit levels for most skin types and feature key ingredients like glycerin to help hydrate the skin. Shu Uemura only provides a single cleansing oil with lower fit levels for oily, acne-prone, and combination skin.
What is the difference between Simple and Shu Uemura?
Simple offers a broad range of products including moisturizers, cleansers, and makeup removers that feature niacinamide and glycerin, with Lovi giving its toner a Superior fit for mature skin. In contrast, Shu Uemura features only a cleansing oil on this page.
Which is more affordable, Simple or Shu Uemura?
Simple offers budget-friendly pricing, with reviewers noting its moisturizers are value-friendly, whereas Shu Uemura does not feature affordability on this page.
Which causes fewer breakouts, Simple or Shu Uemura?
Simple may cause fewer breakouts than Shu Uemura for certain skin types, as the products on this page for Simple include makeup removers with high fit levels for acne-prone skin, whereas Shu Uemura's cleansing oil has a low fit level for acne-prone skin.
When were Simple and Shu Uemura founded and which parent companies own them?
Simple was founded in 1960 in the United Kingdom and has been owned by Unilever PLC since 2011. Shu Uemura was founded in 1967 in Japan and is owned by L'Oréal S.A. since 2003.
How does the Lovi fit level for oily skin compare between Simple's cleansing products and Shu Uemura's cleansing oil?
Simple's cleansing products achieve a High or Average Lovi fit level for oily skin, whereas Shu Uemura's cleansing oil has a Low fit level for oily skin. Glycerin helps provide hydration across Simple products.
What key ingredients are found across Simple's product line?
Simple features niacinamide and glycerin as key ingredients across the products on this page. Glycerin helps maintain skin hydration.
Research behind their key ingredients
The effect of niacinamide on reducing cutaneous pigmentation and suppression of melanosome transfer
Apigenin inhibits UVA-induced cytotoxicity in vitro and prevents signs of skin aging in vivo
Behind this comparison
Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.
-
Co-founder, Medical Director
Cosmetic chemist, cosmetologist, aesthetic products developer
-
Co-founder, CEO and CTO
PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex
-
Dr. Sofía Perea Pérez, MD, MSc
Medical Board
Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine
-
Medical Board
Specialist dermatologist, MBBS, MD, IFAAD
-
Medical Board
Cosmetic chemist, SCS, IFSCC member
-
Medical Board, Medical Advisor
Dermatology MD
-
Elina Nazarenko, MD
Medical Board
Dermatology and diagnostic consultant
-
Victoria Derkova, MS
Medical Board
Cosmetic chemist, cosmetic development technologist
How does it fit your skin?
Scan your face, then any product: Lovi shows how well it fits you and what fits even better.
