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Shiseido vs Jole

Shiseido is a Japanese skincare brand founded in 1872 and owned by Shiseido Company, Limited.

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This page compares some of the most popular Shiseido and Jole products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Questions and answers

What is the difference between Shiseido and Jole?

Shiseido is a Japanese company founded in 1872 with a large range of products on this page, whereas Jole is an independent brand founded in 2019 featuring just one product on this page. Shiseido products often contain fragrance and include key ingredients like glycerin and hyaluronic acid, while Jole lists no fragrance in its ingredients.

Which is more affordable, Shiseido or Jole?

Shiseido products on this page often come with a high price point, whereas Jole offers a more budget-friendly single serum option.

Which causes fewer breakouts, Shiseido or Jole?

Jole may cause fewer breakouts than Shiseido because the products on this page for Jole are fragrance-free, whereas most Shiseido products contain fragrance and reviewers note that Shiseido sometimes causes skin irritation.

How do the founding dates and company backgrounds of Shiseido and Jole compare?

Shiseido is a long-established company founded in Japan in 1872 and owned by Shiseido Company, Limited. In contrast, Jole is a newer, independent brand that was founded in 2019.

Which brand offers fragrance-free products, and how many products from each brand contain fragrance?

Jole offers fragrance-free products as every product on its page lists no fragrance, while Shiseido has 15 products on this page containing fragrance and 5 without. Hyaluronic acid is one of the key ingredients across the Shiseido products.

Dermatologic Therapy, 2022

What are the key ingredients commonly found across Shiseido products compared to Jole?

Shiseido products on this page commonly feature glycerin and hyaluronic acid as key ingredients, which helps support skin hydration. In comparison, Jole currently features a targeted formulation focused on ingredients like azelaic acid.

Dermatologic Therapy, 2022

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

How does it fit your skin?

Scan your face, then any product: Lovi shows how well it fits you and what fits even better.