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Purito vs facefacts

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Purito and facefacts are skincare brands that offer reliable nourishment for a calm complexion. The Korean brand, founded in 2017, is cherished for thoughtful moisturizers, serums, sunscreens, makeup removers, and more, relying on gentle formulas that suit dry and sensitive skin best. Meanwhile, the British brand, founded in 2019, is loved for nourishing cleansers and targeted formulas that suit dry, normal, and combination skin best. They differ primarily in their specific product lineups, active ingredients, and regional heritage.

Purito is a Korean skincare brand founded in 2017 and owned by Corstone Capital since 2022.

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facefacts is a British skincare brand founded in 2019 and owned by Brand Masters B.V. since 2026.

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This page compares some of the most popular Purito and facefacts products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Purito vs facefacts products

Questions and answers

Purito or facefacts: which is better?

Purito is better because the products on this page offer a much wider variety of skincare items like serums, sunscreens, and moisturizers with high to superior Lovi fit levels across most skin types. In contrast, facefacts only features a single cleanser on this page.

What is the difference between Purito and facefacts?

Purito offers a wide range of products including moisturizers and serums that Lovi rates as Superior or High for dry and sensitive skin, whereas facefacts features only a single cleanser on this page. Reviewers report that Purito's moisturizers are lightweight and soothing, while every product on both pages lists no fragrance.

Which is more affordable, Purito or facefacts?

This page does not compare prices for Purito and facefacts, so it is not possible to tell which brand is more affordable.

Which causes fewer breakouts, Purito or facefacts?

Purito offers a wide range of products with High to Superior Lovi fit levels for acne-prone skin, whereas facefacts features only one cleanser with a High fit. Reviewers note that Purito products are mostly acne-safe and barrier-supporting.

In what year and country was Purito founded, and who owns it now?

Purito was founded in South Korea in 2017, and it is currently owned by Corstone Capital.

What are the common pros and cons reported by reviewers for Purito products?

Reviewers mostly mention that Purito products offer lightweight, soothing, and acne-safe moisturizers alongside gentle serums, though some occasionally note issues with insufficient moisture or serum performance and finish.

Which Purito product has a Superior Lovi fit level for dry skin?

On this page, Lovi rates the Daily Soft Touch Sunscreen, Centella Unscented Serum, Centella Unscented Toner, and Deep Sea Pure Water Cream as having a Superior fit for dry skin.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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