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BYOMA vs HUDA BEAUTY

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

BYOMA and HUDA BEAUTY are distinct beauty brands that cater to different complexion needs. The British skincare brand BYOMA is known for thoughtfully formulated moisturizers, toners, cleansers, and serums featuring tri-ceramide and squalane, which suit dry and sensitive skin best. Meanwhile, the brand HUDA BEAUTY is widely beloved for high-performance primers, color corrector, and baking powder, along with modern, skin-smoothing formulas that suit normal, combination, and oily skin best. While both offer purposeful formulations, they differ because the former focuses on barrier hydration and oxidative stress with nourishing components, whereas the latter utilizes weightless textures to balance shine and extend makeup wear.

BYOMA is a British skincare brand founded in 2022 and owned by Bansk Group since 2025.

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This page compares some of the most popular BYOMA and HUDA BEAUTY products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular BYOMA vs HUDA BEAUTY products

Questions and answers

BYOMA or HUDA BEAUTY: which is better?

BYOMA offers a much broader range of skincare products with Superior and High fit levels across multiple skin types, whereas the products on this page for HUDA BEAUTY only feature a single primer with lower fit ratings. Reviewers note that the BYOMA range helps strengthen the skin barrier with lightweight, fast-absorbing, and instantly hydrating moisturizers.

What is the difference between BYOMA and HUDA BEAUTY?

BYOMA offers a wide range of skincare products that Lovi rates as Superior or High for many skin types, whereas HUDA BEAUTY features only a single primer on this page with lower fit levels. Reviewers note that BYOMA focuses on barrier-strengthening moisturizers, and almost all of its products on this page are fragrance-free.

Which is more affordable, BYOMA or HUDA BEAUTY?

The provided page facts do not contain pricing information, so a comparison of affordability between BYOMA and HUDA BEAUTY cannot be made.

Which causes fewer breakouts, BYOMA or HUDA BEAUTY?

BYOMA offers products on this page with acne-prone fit levels ranging from Average to High, while HUDA BEAUTY lists its Easy Blur Primer with a Caution fit level for acne-prone skin. Both brands may present different breakout risks depending on the specific product chosen.

When were BYOMA and HUDA BEAUTY founded and who owns them?

BYOMA was founded in 2022 in the United Kingdom and is owned by Bansk Group. HUDA BEAUTY was founded in 2013 and is independently owned.

How many products does each brand have on the page that contain fragrance?

BYOMA has 1 product on this page with fragrance, which is the Smoothing Body Serum, while HUDA BEAUTY has 0 products with fragrance since every product on this page lists no fragrance in its ingredients.

Which brand offers a wider variety of skincare products tailored for dry skin?

BYOMA offers a much wider variety of skincare products tailored for dry skin, featuring multiple moisturizers, cleansers, and serums that Lovi rates as Superior or High for dry skin. In contrast, the HUDA BEAUTY selection on this page only includes a primer that rates as Average for dry skin.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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