Avène vs SK-II
Avène and SK-II are distinct skincare brands founded in France and Japan respectively, offering dedicated solutions for complex complexions. The French line is loved for gentle moisturizers, protective sunscreens, targeted serums, and soothing cleansers formulated with glycerin, suiting oily acne-prone and combination skin best. Conversely, the Japanese brand is cherished for luxurious moisturizers, potent serums, clarifying toners, and restorative masks anchored by pitera, suiting dry and acne-prone skin best. While both brands address similar concerns through standout products like their specific essences and balms, they differ fundamentally in their foundational ingredients and regional heritage.
Avène is a French skincare brand founded in 1990 and owned by Fondation Pierre Fabre.
pierre-fabre.comavene.co.ukaveneusa.com
SK-II is a Japanese skincare brand founded in 1980 and owned by The Procter & Gamble Company since 1991.
en.wikipedia.orgdiscoversk-ii.wixsite.comglossy.co
This page compares some of the most popular Avène and SK-II products; for every product of both brands, with a fit score for your own skin, use the Lovi app.
Popular Avène vs SK-II products
People Say
Texture and Absorption Often MentionedMostly Mentioned
- “drinks right into the skin — SK-II Facial Treatment Essence”
- “pores became miraculously invisible — SK-II Facial Treatment Mask”
- “Smoother skin — SK-II Facial Treatment Clear Lotion”
- “absorbs very quickly — Avène Vitamin Activ Cg Radiance Concentrated Serum”
Hydration and Moisture Mostly MentionedMostly Mentioned
- “Saves my skin in winter — Avène Cold Cream”
- “Thick but absorbs well eventually — Avène Cicalfate+ Restorative Protective Cream”
- “flooded my skin with moisture — SK-II Facial Treatment Mask”
- “skin feels deeply hydrated, plump, and smoother — SK-II Skinpower Advanced Cream”
Radiance and Glow Rarely NotedMostly Mentioned
- “gives a glass skin look — SK-II Facial Treatment Essence”
- “leaves me with a red carpet glow — SK-II Facial Treatment Mask”
- “Skin looks brighter — SK-II Genoptics Spot Essence”
- “immediate radiance boost — Avène Vitamin Activ Cg Radiance Concentrated Serum”
Gentle Formulation Often MentionedSometimes Noted
- “leaves face clean but not dry — Avène Cleanance”
- “no irritation at all — Avène Hydrance+”
- “No irritation at all, even though it contains retinal - perfect for sensitive skin — Avène RetrinAL EYES”
- “Watery consistency — SK-II Facial Treatment Clear Lotion”
Skin Soothing and Barrier Repair Often MentionedNot noted
- “Calmed my angry red skin overnight — Avène Cicalfate+ Restorative Protective Cream”
- “Nothing has ever worked to soothe or heal my skin like these before. — Avène Tolerance Control Soothing Skin Recovery Balm”
- “Perfect cleanser for sensitive skin. — Avène Milk Cleanser”
General Anti-Aging Sometimes NotedSometimes Noted
- “skin instantly felt firmer — Avène Hyaluron Activ B3 Concentrated Plumping Serum”
- “I've noticed a definite improvement in the fine lines around my eyes — Avène RetrinAL EYES”
- “reducing the appearance of fine lines — SK-II Skinpower Advanced Cream”
- “My skin appeared more even toned. — SK-II Genoptics Ultraura Essence”
Price and Cost Concerns Rarely NotedMostly Mentioned
- “Its a bit pricey but so worth it!! — Avène Tolerance Control Soothing Skin Recovery Balm”
- “a bit pricey — Avène Cleanance”
- “Tiny tube for the money — Avène Cold Cream”
- “way too expensive — SK-II Facial Treatment Essence”
Lack of Results or Performance Sometimes NotedOften Mentioned
- “They have changed the formula recently, and it... is not as good. — Avène Milk Cleanser”
- “It absolutely couldn't remove anything on its own. — Avène Milk Cleanser”
- “no difference — Avène Antirougeurs Fort Relief Concentrate”
- “did absolutely nothing — SK-II Facial Treatment Essence”
Strong Fragrance and Scent Issues Sometimes NotedOften Mentioned
- “The fragrance is very present. — Avène Milk Cleanser”
- “smell is too strong — Avène Cleanance”
- “smells like dirty feet — SK-II Facial Treatment Essence”
- “smells slightly like saliva — SK-II Facial Treatment Mask”
Causes Breakouts and Irritation Sometimes NotedSometimes Noted
- “caused tiny red bumps — SK-II Facial Treatment Essence”
- “Small bumps — SK-II Facial Treatment Clear Lotion”
- “did break out some while adjusting — SK-II Skinpower Advanced Cream”
- “Woke up with tiny whiteheads all over — Avène Cicalfate+ Restorative Protective Cream”
Avène vs SK-II routines for dry skin
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Cleanser
La Roche-Posay Toleriane Hydrating Gentle Cleanser
Morning · Evening · Once a week
€19.75
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Hydrating Toner
Dear, Klairs Supple Preparation Unscented Toner
Morning
€12.59
-
Moisturizer
Facial Treatment Essence
Morning · Evening · Once a week
€235.61
-
SPF
Australian Gold Botanical Lotion SPF 30
Morning
€21.04
-
Pre-Cleanser
Facial Treatment Cleansing Oil
Evening · Once a week
€138.08
-
Serum or Treatment
Beauty of Joseon Propolis + Niacinamide Glow Serum
Evening · Once a week
€9.99
-
Nourishing Mask
Facial Treatment Mask
Once a week
€89.99
-
Cleanser
Cleanance Cleansing Gel
Morning · Evening · Once a week
€18.75
-
Hydrating Toner
Dear, Klairs Supple Preparation Unscented Toner
Morning
€12.59
-
Moisturizer
Tolerance Control Soothing Skin Recovery Balm
Morning · Evening · Once a week
€22.55
-
SPF
Ultra Fluid
Morning
€19.85
-
Pre-Cleanser
MISSHA Ultra Hyalon Cleansing Cream
Evening · Once a week
€10.97
-
Serum or Treatment
Antirougeurs Fort Relief Concentrate
Evening · Once a week
€24.99
-
Nourishing Mask
MEDIHEAL Vita Essential Mask
Once a week
€19.00
Avène vs SK-II routines for oily skin
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Cleanser
CeraVe Foaming Facial Cleanser
Morning · Evening · Once a week
€11.75
-
Hydrating Toner
Some By Mi Snail Truecica Miracle Repair Toner
Morning · Once a week
€16.59
-
Moisturizer
Facial Treatment Essence
Morning · Evening · Once a week
€235.61
-
SPF
make p:rem UV Defense Me Blue Ray Sun Cream
Morning
€32.80
-
Pre-Cleanser
Facial Treatment Cleansing Oil
Evening · Once a week
€138.08
-
Cleansing Toner
Caudalie Vinopure Purifying Toner
Evening
€16.90
-
Serum or Treatment
The Ordinary Niacinamide 10% + Zinc 1%
Evening · Once a week
€5.80
-
Enzyme Powder
Dermalogica Daily Microfoliant
Once a week
€48.55
-
Cleansing Mask
Dr. Sebagh Deep Exfoliating Mask
Once a week
€81.80
-
Cleanser
Cleanance Cleansing Gel
Morning · Evening · Once a week
€18.75
-
Hydrating Toner
Some By Mi Snail Truecica Miracle Repair Toner
Morning · Once a week
€16.59
-
Moisturizer
Cicalfate+ Restorative Protective Cream
Morning · Evening · Once a week
€12.39
-
SPF
Cleanance
Morning · Evening · Once a week
€15.19
-
Pre-Cleanser
Shu Uemura Ultime8 Sublime Beauty Cleansing Oil
Evening · Once a week
€104.00
-
Cleansing Toner
Caudalie Vinopure Purifying Toner
Evening
€16.90
-
Enzyme Powder
Dermalogica Daily Microfoliant
Once a week
€48.55
-
Cleansing Mask
Dr. Sebagh Deep Exfoliating Mask
Once a week
€81.80
Avène vs SK-II routines for combination skin
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Cleanser
Fresh Soy Face Cleanser
Morning · Evening · Once a week
€39.99
-
Hydrating Toner
Paula's Choice Skin Balancing Pore-Reducing Toner
Morning · Once a week
€36.00
-
Moisturizer
Facial Treatment Essence
Morning · Evening · Once a week
€235.61
-
Pre-Cleanser
Facial Treatment Cleansing Oil
Evening · Once a week
€138.08
-
Cleansing Toner
Medicube Zero Pore Pad 2.0
Evening
€16.98
-
Serum or Treatment
Beauty of Joseon Propolis + Niacinamide Glow Serum
Evening · Once a week
€9.99
-
Enzyme Powder
Dermalogica Daily Microfoliant
Once a week
€48.55
-
Cleansing Mask
Origins Original Skin Retexturizing Mask with Rose Clay
Once a week
€28.50
-
Cleanser
Cleanance Cleansing Gel
Morning · Evening · Once a week
€18.75
-
Hydrating Toner
Paula's Choice Skin Balancing Pore-Reducing Toner
Morning · Once a week
€36.00
-
Moisturizer
Hyaluron Activ B3 Concentrated Plumping Serum
Morning · Evening · Once a week
€37.71
-
SPF
Cleanance
Morning
€15.19
-
Pre-Cleanser
Shu Uemura Ultime8 Sublime Beauty Cleansing Oil
Evening · Once a week
€104.00
-
Cleansing Toner
Medicube Zero Pore Pad 2.0
Evening
€16.98
-
Serum or Treatment
Vitamin Activ Cg Radiance Concentrated Serum
Evening · Once a week
€33.99
-
Enzyme Powder
Dermalogica Daily Microfoliant
Once a week
€48.55
-
Cleansing Mask
Origins Original Skin Retexturizing Mask with Rose Clay
Once a week
€28.50
Questions and answers
Avène or SK-II: which is better?
SK-II is better for texture and radiance, while Avène does better for gentle formulation and skin soothing. Reviewers note that SK-II may cause breakouts and irritation, whereas Avène has price and cost concerns.
What is the difference between Avène and SK-II?
Avène and SK-II are both skincare brands founded in 1980, but Avène is French and owned by Fondation Pierre Fabre while SK-II is Japanese and owned by The Procter & Gamble Company. Reviewers find that Avène does better for gentle formulation and skin soothing, whereas SK-II does better for texture, absorption, and radiance and glow.
Avène or SK-II for dry skin?
For dry skin, the routine fit for Avène is High, while for SK-II it is Superior. Reviewers note that Avène helps with gentle formulation and soothing irritation, while SK-II does better with texture, absorption, radiance, and glow.
Avène or SK-II: which moisturizer is better?
SK-II offers moisturizers like Facial Treatment Essence with a Superior routine fit for dry skin, whereas Avène options such as Tolerance Control Soothing Skin Recovery Balm achieve a High fit. Reviewers note that SK-II excels in texture and absorption, while Avène is better for gentle formulation and skin soothing.
Which is more affordable, Avène or SK-II?
Price and cost concerns are noted as a negative review theme for Avène on this page, whereas SK-II is not mentioned with this concern.
Which brand has fragrance-free products, Avène or SK-II?
SK-II has fragrance-free products as every product on its page lists no fragrance, whereas Avène has 7 out of 15 products on this page that list no fragrance.
Avène or SK-II for oily skin?
For oily skin, Lovi rates SK-II as Superior and Avène as High. Reviewers note that SK-II does better for texture and absorption as well as radiance and glow, while Avène does better for gentle formulation and skin soothing.
Avène or SK-II for sensitive skin?
For sensitive skin, Avène offers a High Lovi fit level and is noted for gentle formulation, while SK-II also achieves a High Lovi fit level with its own sensitive-friendly products.
Avène or SK-II for acne-prone skin?
For acne-prone skin, Avène has High routine fit and SK-II has Superior routine fit on the products on this page.
Avène or SK-II for dry sensitive skin?
For dry sensitive skin, SK-II achieves a Superior routine fit level while Avène reaches an Average fit level. Reviewers indicate that SK-II provides better texture and absorption, whereas Avène excels in gentle formulation and skin soothing.
Avène or SK-II for mature skin?
For mature skin, Avène offers a High fit on the products on this page, while SK-II offers a High fit as well. Reviewers say that both brands perform equally well for general anti-aging.
Research behind their key ingredients
Molecular basis of retinol anti-ageing properties in naturally aged human skin in vivo
Effects of ascorbic acid on gingival melanin pigmentation in vitro and in vivo
An oil-soluble extract of Rubus idaeus cells enhances hydration and water homeostasis in skin cells
Comparative benefit of two thermal spring waters after photodynamic therapy procedure
Comparison of methods for assessing photoprotection against ultraviolet A in vivo
Three clinical studies showing the anti-aging benefits of sodium salicylate in human skin
Treatment with Ascorbyl Glucoside-Arginine Complex Ameliorates Solar Lentigos
Retrospective Review of Dermal Safety Studies of Organic Sunscreens
Behind this comparison
Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.
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Co-founder, Medical Director
Cosmetic chemist, cosmetologist, aesthetic products developer
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Co-founder, CEO and CTO
PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex
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Dr. Sofía Perea Pérez, MD, MSc
Medical Board
Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine
-

Medical Board
Specialist dermatologist, MBBS, MD, IFAAD
-

Medical Board
Cosmetic chemist, SCS, IFSCC member
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Medical Board, Medical Advisor
Dermatology MD
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Elina Nazarenko, MD
Medical Board
Dermatology and diagnostic consultant
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Victoria Derkova, MS
Medical Board
Cosmetic chemist, cosmetic development technologist
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