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Purito vs Elemis

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Purito and Elemis are skincare brands known for gentle and effective moisturizers, serums, and sunscreens, as well as nourishing cleansers and refining toners. The Korean brand, founded in 2017, relies on thoughtful formulations that suit dry skin and dry sensitive skin best, while the British brand, established in 1989, features restorative preparations that weave together glycerin and shea to suit dry skin and mature skin best. Both offer standout solutions for acne-prone skin, dark spots, and mature skin, yet they differ in their origin, founding years, parent companies, and specific active ingredients.

Purito is a Korean skincare brand founded in 2017 and owned by Corstone Capital since 2022.

preqin.comtracxn.commk.co.krv.daum.net

Elemis is a British skincare brand founded in 1989 and owned by L'Occitane Group since 2019.

elemis.comau.elemis.comen.wikipedia.org

This page compares some of the most popular Purito and Elemis products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Purito vs Elemis products

People Say

PuritoElemis
  • Lightweight and Non-Greasy Texture Mostly MentionedOften Mentioned
    • “absorbs instantly into skin — Purito Oat-in Calming Gel Cream”
    • “perfect weight, not too light not too heavy — Purito Mighty Bamboo Panthenol Cream”
    • “feels like lotion — Purito Daily Soft Touch Sunscreen”
    • “Absorbs almost immediately, and my skin feels well hydrated all day. — Elemis Pro-Collagen Marine Cream”
  • Deep Hydration and Plumping Sometimes NotedMostly Mentioned
    • “The cream really hydrates and my face looks amazing. — Elemis Pro-Collagen Night Cream”
    • “Quenches thirsty skin... immediate improvement. — Elemis Pro-Collagen Marine Cream”
    • “skin feels baby soft — Elemis Pro-Collagen Cleansing Balm”
    • “makes skin look dewy and plump — Purito Deep Sea Pure Water Cream”
  • Soothing and Calming Mostly MentionedRarely Noted
    • “calmed my redness instantly — Purito Centella Unscented Serum”
    • “calmed my redness immediately — Purito Oat-in Calming Gel Cream”
    • “helped calm down my acne — Purito Mighty Bamboo Panthenol Cream”
    • “no stinging or redness — Elemis Papaya Enzyme Peel”
  • Acne-Safe and Gentle Formulation Often MentionedRarely Noted
    • “non-stinging — Purito Centella Unscented Toner”
    • “no stinging on sensitive skin — Purito Centella Unscented Serum”
    • “completely transparent — Purito Daily Soft Touch Sunscreen”
    • “Feels incredibly gentle and instantly rebalances my skin's pH. — Elemis Balancing Lavender Toner”
  • Barrier Repair and Glow Rarely NotedOften Mentioned
    • “healthy glow — Elemis Dynamic Resurfacing Facial Pads”
    • “instantly fresh glow — Elemis Dynamic Resurfacing Facial Wash”
    • “Once I started using Elemis Superfood facial oil... my skin began to glow. — Elemis Superfood Facial Oil”
    • “strengthens moisture barrier — Purito Mighty Bamboo Panthenol Cream”
  • Exfoliation and Skin Smoothing Rarely NotedOften Mentioned
    • “baby soft — Elemis Dynamic Resurfacing Facial Pads”
    • “skin feels baby soft — Elemis Papaya Enzyme Peel”
    • “non-stripping formula — Elemis Dynamic Resurfacing Facial Wash”
    • “plump — Purito Centella Unscented Toner”
  • High Price Point Not notedMostly Mentioned
    • “Complete waste of money for me. — Elemis Pro-Collagen Marine Cream”
  • Unpleasant or Heavy Scents Sometimes NotedOften Mentioned
    • “metallic scent — Purito Pure Vitamin C Serum”
    • “smells like cooking oil — Purito From Green Cleansing Oil”
    • “Strong herbal smell — Purito Wonder Releaf Centella Eye Cream”
    • “The smell is very strong... could not handle for long. — Elemis Pro-Collagen Marine Cream”
  • Causes Breakouts and Irritation Often MentionedSometimes Noted
    • “blurry vision — Elemis Pro-Collagen Cleansing Balm”
    • “Developed milia and closed comedones. — Elemis Pro-Collagen Marine Cream”
    • “caused cystic acne — Elemis Pro-Collagen Cleansing Balm”
    • “caused cystic acne — Purito From Green Cleansing Oil”
  • Insufficient Moisture Often MentionedRarely Noted
    • “not hydrating enough for winter — Elemis Superfood Midnight Facial”
    • “need more moisture — Elemis Peptide4 Eye Recovery Cream”
    • “skin felt tight after an hour — Purito Oat-in Calming Gel Cream”

Purito vs Elemis routines for dry skin

Buy Purito routine · $138.41 · 94% fitBuy Elemis routine · $557.99 · 88% fitSee multi-brand routine · 99% fit

Purito vs Elemis routines for oily skin

Buy Purito routine · $286.26 · 89% fitBuy Elemis routine · $535.50 · 77% fitSee multi-brand routine · 98% fit

Purito vs Elemis routines for combination skin

Buy Purito routine · $267.85 · 90% fitBuy Elemis routine · $524.50 · 79% fitSee multi-brand routine · 97% fit

Questions and answers

Purito or Elemis: which is better?

Purito is a better fit overall, offering superior routine levels for most skin types and fragrance-free products on the products on this page. Elemis provides luxury textures and deep hydration, but its products on this page frequently feature added fragrance.

What is the difference between Purito and Elemis?

Purito focuses on gentle, fragrance-free formulations that are ideal for sensitive and acne-prone skin, whereas Elemis offers luxurious, highly fragrant anti-aging products that target mature skin. Reviewers note that Purito provides lightweight, soothing textures, while Elemis is often praised for deep hydration and a radiant glow.

Purito or Elemis for dry skin?

Purito is a better fit for dry skin on this page, offering a Superior routine fit compared to Elemis which has a High fit. Reviewers frequently note Purito for its lightweight and soothing moisturizers.

Purito or Elemis: which moisturizer is better?

Purito offers lightweight, soothing, and fragrance-free moisturizers like the Deep Sea Pure Water Cream, whereas Elemis provides luxurious, high-end moisturizers featuring strong fragrances and rich textures like the Pro-Collagen Marine Cream. Reviewers note that Purito's moisturizers are better for lightweight and gentle hydration, while Elemis excels in deep hydration and plumping.

Which is more affordable, Purito or Elemis?

Purito is more affordable than Elemis, which reviewers note has a high price point. Review themes on the page also list a high price point as a negative aspect specifically for Purito, but Elemis is widely known for luxury pricing.

Purito or Elemis: which brand has a better routine fit for mature skin?

Purito has a superior routine fit for mature skin compared to Elemis, which has a high routine fit. Reviewers note that Purito offers gentle and lightweight serums and soothing moisturizers, while Elemis products on this page sometimes feature strong fragrance and skin irritation.

Purito or Elemis: how do their company origins and ownership compare?

Purito was founded in South Korea in 2017 and is owned by Corstone Capital, whereas Elemis was established in the United Kingdom in 1989 and is owned by the L'Occitane Group.

Purito or Elemis: which brand offers options with no fragrance listed in its ingredients?

Purito offers options with no fragrance listed, as every single product on its page features no fragrance in its ingredients. In contrast, only a few products from Elemis list no fragrance.

Purito or Elemis for oily skin?

Both Purito and Elemis have a High routine fit for oily skin. Lovi rates the products on this page accordingly.

Purito or Elemis for sensitive skin?

Purito is a better fit for sensitive skin, offering a Superior routine level compared to Elemis, which has a High routine level. Furthermore, every product on the Purito page lists no fragrance in its ingredients.

Purito or Elemis for acne-prone skin?

Purito is better for acne-prone skin, as Lovi rates its routine as Superior compared to High for Elemis. Reviewers on the page mostly mention Purito for acne-safe and gentle formulations, whereas Elemis products on this page sometimes note skin irritation and cause breakouts.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

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