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Purito vs Elemis

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Purito and Elemis are skincare brands, with the former being a Korean line founded in 2017 and the latter a British house established in 1989. The former is cherished for gentle moisturizers, serums, sunscreens, and makeup removers that suit dry and sensitive skin best, while the latter is celebrated for nourishing serums, rich moisturizers, gentle cleansers, and refreshing toners anchored by hydrating glycerin and softening shea that suit mature and dry skin best. Both offer targeted care, yet they differ in their core botanical approaches and heritage.

Purito is a Korean skincare brand founded in 2017 and owned by Corstone Capital since 2022.

preqin.comtracxn.commk.co.krv.daum.net

Elemis is a British skincare brand founded in 1989 and owned by L'Occitane Group since 2019.

elemis.comau.elemis.comen.wikipedia.org

This page compares some of the most popular Purito and Elemis products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Purito vs Elemis products

People Say

PuritoElemis
  • Lightweight and Non-Greasy Texture Mostly MentionedOften Mentioned
    • “absorbs instantly into skin — Purito Oat-in Calming Gel Cream”
    • “perfect weight, not too light not too heavy — Purito Mighty Bamboo Panthenol Cream”
    • “feels like lotion — Purito Daily Soft Touch Sunscreen”
    • “Absorbs almost immediately, and my skin feels well hydrated all day. — Elemis Pro-Collagen Marine Cream”
  • Deep Hydration and Plumping Sometimes NotedMostly Mentioned
    • “The cream really hydrates and my face looks amazing. — Elemis Pro-Collagen Night Cream”
    • “Quenches thirsty skin... immediate improvement. — Elemis Pro-Collagen Marine Cream”
    • “skin feels baby soft — Elemis Pro-Collagen Cleansing Balm”
    • “makes skin look dewy and plump — Purito Deep Sea Pure Water Cream”
  • Soothing and Calming Mostly MentionedRarely Noted
    • “calmed my redness instantly — Purito Centella Unscented Serum”
    • “calmed my redness immediately — Purito Oat-in Calming Gel Cream”
    • “helped calm down my acne — Purito Mighty Bamboo Panthenol Cream”
    • “no stinging or redness — Elemis Papaya Enzyme Peel”
  • Acne-Safe and Gentle Formulation Often MentionedRarely Noted
    • “non-stinging — Purito Centella Unscented Toner”
    • “no stinging on sensitive skin — Purito Centella Unscented Serum”
    • “completely transparent — Purito Daily Soft Touch Sunscreen”
    • “Feels incredibly gentle and instantly rebalances my skin's pH. — Elemis Balancing Lavender Toner”
  • Barrier Repair and Glow Rarely NotedOften Mentioned
    • “healthy glow — Elemis Dynamic Resurfacing Facial Pads”
    • “instantly fresh glow — Elemis Dynamic Resurfacing Facial Wash”
    • “Once I started using Elemis Superfood facial oil... my skin began to glow. — Elemis Superfood Facial Oil”
    • “strengthens moisture barrier — Purito Mighty Bamboo Panthenol Cream”
  • Exfoliation and Skin Smoothing Rarely NotedOften Mentioned
    • “baby soft — Elemis Dynamic Resurfacing Facial Pads”
    • “skin feels baby soft — Elemis Papaya Enzyme Peel”
    • “non-stripping formula — Elemis Dynamic Resurfacing Facial Wash”
    • “plump — Purito Centella Unscented Toner”
  • High Price Point Not notedMostly Mentioned
    • “Complete waste of money for me. — Elemis Pro-Collagen Marine Cream”
  • Unpleasant or Heavy Scents Sometimes NotedOften Mentioned
    • “metallic scent — Purito Pure Vitamin C Serum”
    • “smells like cooking oil — Purito From Green Cleansing Oil”
    • “Strong herbal smell — Purito Wonder Releaf Centella Eye Cream”
    • “The smell is very strong... could not handle for long. — Elemis Pro-Collagen Marine Cream”
  • Causes Breakouts and Irritation Often MentionedSometimes Noted
    • “blurry vision — Elemis Pro-Collagen Cleansing Balm”
    • “Developed milia and closed comedones. — Elemis Pro-Collagen Marine Cream”
    • “caused cystic acne — Elemis Pro-Collagen Cleansing Balm”
    • “caused cystic acne — Purito From Green Cleansing Oil”
  • Insufficient Moisture Often MentionedRarely Noted
    • “not hydrating enough for winter — Elemis Superfood Midnight Facial”
    • “need more moisture — Elemis Peptide4 Eye Recovery Cream”
    • “skin felt tight after an hour — Purito Oat-in Calming Gel Cream”

Purito vs Elemis routines for dry skin

Buy Purito routine · CA$191.72 · 94% fitBuy Elemis routine · CA$278.47 · 88% fitSee multi-brand routine · 99% fit

Purito vs Elemis routines for oily skin

Buy Purito routine · CA$342.33 · 90% fitBuy Elemis routine · CA$411.49 · 74% fitSee multi-brand routine · 96% fit

Purito vs Elemis routines for combination skin

Buy Purito routine · CA$309.42 · 91% fitBuy Elemis routine · CA$369.58 · 77% fitSee multi-brand routine · 96% fit

Questions and answers

Purito or Elemis: which is better?

Purito is better suited for most skin types on this page, achieving a Superior routine fit across nearly all categories including dry, oily, combination, and sensitive skin. Elemis matches this Superior level only for mature skin, while its products on this page more frequently involve strong fragrances and higher price points.

What is the difference between Purito and Elemis?

Purito offers fragrance-free formulas with lightweight textures that are well-suited for sensitive skin, whereas Elemis features luxurious anti-aging products that often contain fragrance.

Purito or Elemis for dry skin?

Purito is a better fit for dry skin, offering a superior routine compared to Elemis, which has a high routine fit. Purito products on this page list no fragrance and are well-regarded for providing lightweight, soothing hydration.

Purito or Elemis: which moisturizer is better?

Purito offers a better overall moisturizer experience for lightweight, soothing hydration, while Elemis is better for deep hydration and plumping. Lovi rates Purito's moisturizers as High to Superior across skin types, whereas Elemis offers a mix of High and Average levels with a higher price point and frequent fragrance.

Which is more affordable, Purito or Elemis?

Purito is more affordable on this page, while Elemis has reviewers frequently mentioning its high price point.

Which brand has more fragrance-free products, Purito or Elemis?

Purito has more fragrance-free products than Elemis, as every product on the Purito page lists no fragrance in its ingredients.

When comparing the two brands, which one offers better soothing and calming benefits?

Purito offers better soothing and calming benefits than Elemis. Reviewers on the Lovi page mostly mention its soothing and calming moisturizers as well as its acne-safe and gentle formulation.

Purito or Elemis for oily skin?

Purito is a better fit for oily skin, rating Superior compared to Elemis at Average. Purito features lightweight, fragrance-free products on this page that help avoid irritation.

Purito or Elemis for sensitive skin?

Purito is a better fit for sensitive skin, offering a Superior routine level compared to Elemis's High level. Additionally, every product on Purito's page lists no fragrance in its ingredients, whereas most Elemis products contain added fragrance.

Purito or Elemis for acne-prone skin?

Purito is better suited for acne-prone skin, as Lovi rates its routine as Superior compared to Elemis at High. Every product on Purito's page is formulated without fragrance, whereas most Elemis products contain it, which helps prevent irritation.

Purito or Elemis for mature skin?

Both Purito and Elemis are great options for mature skin, as Lovi rates Purito as Superior and Elemis as Superior for this skin type.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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