NIVEA vs Pixi
NIVEA and Pixi are established skincare brands offering reliable options for diverse routines. NIVEA is a German brand founded in 1911 and owned by maxingvest GmbH & Co. KGaA since 2004, celebrated for its sunscreens, targeted serums, and nourishing moisturizers formulated with hydrating glycerin, while Pixi is a British brand founded in 1999, beloved for its toners, serums, eye products, and moisturizers crafted with gentle and effective formulas. Both brands suit oily skin and sensitive skin best by offering gentle, balanced care without heaviness or irritation. They differ primarily in their heritage and key offerings, as the German brand focuses on barrier support with glycerin, whereas the British brand provides targeted daily offerings for a calm, radiant complexion.
NIVEA is a German skincare brand founded in 1911 and owned by maxingvest GmbH & Co. KGaA since 2004.
beiersdorf.comen.wikipedia.org
Pixi is a British skincare brand founded in 1999.
pixibeauty.comtracxn.compitchbook.com
This page compares some of the most popular NIVEA and Pixi products; for every product of both brands, with a fit score for your own skin, use the Lovi app.
Popular NIVEA vs Pixi products
People Say
Hydration and Moisture Often MentionedMostly Mentioned
- “Instant surge of hydration — Pixi Hydrating Milky Mist”
- “deeply hydrates and balances — Pixi Antioxidant Tonic”
- “Absorbs quickly — Pixi Hydrating Milky Mist”
- “Smoothed out dry flaky scales on my cheeks overnight — NIVEA Creme”
Softening and Smoothing Mostly MentionedOften Mentioned
- “Makes my face feel smooth and soft. — NIVEA Soft”
- “skin feels squeaky clean and soft — NIVEA DERMA SKIN CLEAR”
- “skin feels smooth — NIVEA Derma Skin Clear Anti-Blemish Scrub”
- “Skin feels incredible, so smooth — Pixi Glow Peel Pads”
Scents and Fragrance Often MentionedOften Mentioned
- “smells like holiday — NIVEA Protect & Moisture Sun Lotion SPF50+”
- “Smell brings me back to childhood — NIVEA Creme”
- “smells like fresh roses — Pixi Rose Oil Blend”
- “lovely subtle rose scent — Pixi Rose Tonic”
Non-Drying and Gentle Care Often MentionedOften Mentioned
- “instantly cooling upon application — Pixi DetoxifEYE Depuffing Eye Patches”
- “calms my redness instantly — Pixi Rose Tonic”
- “doesn't sting — Pixi Glow Tonic”
- “doesn't dry out skin — NIVEA Derma Skin Clear Anti-Blemish Scrub”
Radiance and Glow Not notedMostly Mentioned
- “gives instant glow — Pixi Glow Tonic”
- “Skin is noticeably brighter — Pixi Glow Peel Pads”
- “healthy radiance — Pixi Glow Mist”
Versatility and Use Often MentionedSometimes Noted
- “Use it on face, body, hands, and feet — NIVEA Creme”
- “Applying is easy, you can use on your face, hands, and body. — NIVEA Soft”
- “Easy to use — Pixi Glow Peel Pads”
Texture and Application Issues Mostly MentionedOften Mentioned
- “slippery and won't stay put — Pixi DetoxifEYE Depuffing Eye Patches”
- “Spits large droplets — Pixi Hydrating Milky Mist”
- “I just could not get past this heavy feel. — Pixi Vitamin-C Serum”
- “not super gritty — NIVEA Derma Skin Clear Anti-Blemish Scrub”
Strong Fragrance and Sensitivity Sometimes NotedOften Mentioned
- “Scent is too overpowering for sensitive noses — NIVEA Creme”
- “Has a heavy, baby powder smell. — NIVEA Soft”
- “smells like men's hairspray — NIVEA DERMA SKIN CLEAR”
- “Massive burning sensation — Pixi Glow Peel Pads”
Greasy or Oily Residue Often MentionedRarely Noted
- “too greasy — Pixi Glow Mist”
- “sat on top of skin — Pixi Rose Oil Blend”
- “Leaves a shiny grease layer that doesn't go away — NIVEA Creme”
NIVEA vs Pixi routines for dry skin
-
Cleanser
La Roche-Posay Toleriane Hydrating Gentle Cleanser
Morning · Evening · Once a week
$19.99
-
Hydrating Toner
Hydrating Milky Mist
Morning
$29.00
-
Moisturizer
SKIN1004 Madagascar Centella Probio-Cica Enrich Cream
Morning · Evening · Once a week
$22.00
-
SPF
d'Alba Piedmont Waterfull Mild Sunscreen
Morning
$15.99
-
Pre-Cleanser
MISSHA Ultra Hyalon Cleansing Cream
Evening · Once a week
$21.70
-
Serum or Treatment
Vitamin-C Serum
Evening · Once a week
$48.00
-
Nourishing Mask
MEDIHEAL Vita Essential Mask
Once a week
$22.00
-
Cleanser
La Roche-Posay Toleriane Hydrating Gentle Cleanser
Morning · Evening · Once a week
$19.99
-
Hydrating Toner
Pyunkang Yul Calming Deep Moisture Toner
Morning
$16.99
-
Moisturizer
Creme
Morning · Evening · Once a week
$9.90
-
SPF
Protect & Moisture Sun Lotion SPF50+
Morning
$18.90
-
Pre-Cleanser
MISSHA Ultra Hyalon Cleansing Cream
Evening · Once a week
$21.70
-
Serum or Treatment
Derma Skin Clear Anti-Blemish Scrub
Evening · Once a week
$9.98
-
Nourishing Mask
MEDIHEAL Vita Essential Mask
Once a week
$22.00
Buy Pixi routine · $178.68 · 94% fit
Buy NIVEA routine · $119.46 · 82% fitSee multi-brand routine · 99% fit
NIVEA vs Pixi routines for oily skin
-
Cleanser
CeraVe Foaming Facial Cleanser
Morning · Evening · Once a week
$15.97
-
Hydrating Toner
Retinol Tonic
Morning · Once a week
$18.19
-
Moisturizer
COSRX Oil-Free Ultra-Moisturizing Lotion (with Birch Sap)
Morning · Evening · Once a week
$18.99
-
SPF
CeraVe AM Facial Moisturizing Lotion SPF 30
Morning
$14.97
-
Pre-Cleanser
Shu Uemura Ultime8 Sublime Beauty Cleansing Oil
Evening · Once a week
$50.00
-
Cleansing Toner
Glow Tonic
Evening
$28.42
-
Serum or Treatment
Vitamin-C Serum
Evening · Once a week
$48.00
-
Enzyme Powder
Dermalogica Daily Microfoliant
Once a week
$69.00
-
Cleansing Mask
Revision Skincare Black Mask
Once a week
$79.00
-
Cleanser
CeraVe Foaming Facial Cleanser
Morning · Evening · Once a week
$15.97
-
Hydrating Toner
Some By Mi Snail Truecica Miracle Repair Toner
Morning · Once a week
$15.60
-
Moisturizer
Soft
Morning · Evening · Once a week
$10.99
-
SPF
Protect & Moisture Sun Lotion SPF50+
Morning
$18.90
-
Pre-Cleanser
Shu Uemura Ultime8 Sublime Beauty Cleansing Oil
Evening · Once a week
$50.00
-
Cleansing Toner
Pixi Glow Tonic
Evening
$28.42
-
Serum or Treatment
Derma Skin Clear Anti-Blemish Scrub
Evening · Once a week
$9.98
-
Enzyme Powder
Dermalogica Daily Microfoliant
Once a week
$69.00
-
Cleansing Mask
Revision Skincare Black Mask
Once a week
$79.00
Buy Pixi routine · $342.54 · 95% fit
Buy NIVEA routine · $297.86 · 88% fitSee multi-brand routine · 98% fit
NIVEA vs Pixi routines for combination skin
-
Cleanser
Fresh Soy Face Cleanser
Morning · Evening · Once a week
$28.08
-
Hydrating Toner
Retinol Tonic
Morning · Once a week
$18.19
-
Moisturizer
COSRX Oil-Free Ultra-Moisturizing Lotion (with Birch Sap)
Morning · Evening · Once a week
$18.99
-
SPF
CeraVe AM Facial Moisturizing Lotion SPF 30
Morning
$14.97
-
Pre-Cleanser
Shu Uemura Ultime8 Sublime Beauty Cleansing Oil
Evening · Once a week
$50.00
-
Cleansing Toner
Glow Tonic
Evening
$28.42
-
Serum or Treatment
Vitamin-C Serum
Evening · Once a week
$48.00
-
Enzyme Powder
Dermalogica Daily Microfoliant
Once a week
$69.00
-
Cleansing Mask
HERBIVORE Botanicals Blue Tansy BHA and Enzyme Pore Refining Mask
Once a week
$58.00
-
Cleanser
Fresh Soy Face Cleanser
Morning · Evening · Once a week
$28.08
-
Hydrating Toner
Paula's Choice Skin Balancing Pore-Reducing Toner
Morning · Once a week
$25.60
-
Moisturizer
Soft
Morning · Evening · Once a week
$10.99
-
SPF
Protect & Moisture Sun Lotion SPF50+
Morning
$18.90
-
Pre-Cleanser
Shu Uemura Ultime8 Sublime Beauty Cleansing Oil
Evening · Once a week
$50.00
-
Cleansing Toner
Medicube Zero Pore Pad 2.0
Evening
$18.90
-
Serum or Treatment
Derma Skin Clear Anti-Blemish Scrub
Evening · Once a week
$9.98
-
Enzyme Powder
Dermalogica Daily Microfoliant
Once a week
$69.00
-
Cleansing Mask
HERBIVORE Botanicals Blue Tansy BHA and Enzyme Pore Refining Mask
Once a week
$58.00
Buy Pixi routine · $333.65 · 94% fit
Buy NIVEA routine · $289.45 · 87% fitSee multi-brand routine · 97% fit
Questions and answers
NIVEA or Pixi: which is better?
Pixi is the better choice for hydration, radiance, and gentle care, while NIVEA offers better versatility and softening care according to the reviews on this page. Lovi rates the routine fit for both brands as high across all skin types.
What is the difference between NIVEA and Pixi?
Pixi features key ingredients like aloe vera and hyaluronic acid, whereas NIVEA features glycerin. Lovi rates Pixi as having a Superior routine fit for dry skin, while NIVEA has a High fit.
Journal of Pharmacy & Pharmaceutical Sciences, 2015Iranian Journal of Medical Sciences, 2019
NIVEA or Pixi for dry skin?
Pixi is the better choice for dry skin, as Lovi rates its routine as Superior compared to NIVEA's High fit. Pixi's products on this page help deliver deep hydration with key ingredients like hyaluronic acid.
NIVEA or Pixi: which moisturizer is better?
Pixi does better than NIVEA for hydration and moisture, while NIVEA offers better versatility and use. Lovi rates Pixi's Rose Oil Blend as having a High fit for dry skin, whereas NIVEA's Creme receives a High fit for dry skin and dry sensitive skin.
Which is more affordable, NIVEA or Pixi?
The provided page facts do not mention the prices of products from either NIVEA or Pixi, so Lovi cannot determine which brand is more affordable.
Between NIVEA and Pixi, which brand offers better radiance and glow according to reviewers?
Pixi offers better radiance and glow according to reviewers. The products on this page help deliver deep hydration and a noticeable glow.
How do the founding years and countries of origin compare between NIVEA and Pixi?
NIVEA was founded in 1911 in Germany, whereas Pixi was founded later in 1999 in the United Kingdom.
Which brand has more fragrance-free products among those listed, NIVEA or Pixi?
Pixi has more fragrance-free products on this page, with seven out of ten products listing no fragrance compared to three out of nine for NIVEA.
NIVEA or Pixi for oily skin?
Pixi fits oily skin better than NIVEA, as Lovi rates Pixi as Superior for this skin type while NIVEA is rated High. Pixi uses key ingredients like aloe vera and hyaluronic acid, and its products help provide deep hydration and radiance.
Journal of Pharmacy & Pharmaceutical Sciences, 2015Drug Delivery, 2017
NIVEA or Pixi for sensitive skin?
Pixi is the better choice for sensitive skin, as Lovi rates its routine fit as Superior compared to High for NIVEA. Pixi helps provide deep hydration and gentle care, and its products often include soothing ingredients like aloe vera.
Research behind their key ingredients
The Effect of Aloe Vera Clinical Trials on Prevention and Healing of Skin Wound: A Systematic Review
Molecular basis of retinol anti-ageing properties in naturally aged human skin in vivo
Effects of glyceryl glucoside on AQP3 expression, barrier function and hydration of human skin
Exotic Vegetable Oils for Cosmetic O/W Nanoemulsions: In Vivo Evaluation
A Rose Extract Protects the Skin against Stress Mediators: A Potential Role of Olfactory Receptors
In vivo and in vitro evaluation of octyl methoxycinnamate liposomes
Comparison of methods for assessing photoprotection against ultraviolet A in vivo
Design and in vivo evaluation of emulgel formulations including green tea extract and rose oil
Topical Almond Oil for Prevention of Pressure Injuries: A Single-Blinded Comparison Study
Clinical study of a spray containing birch juice for repairing sensitive skin
Retrospective Review of Dermal Safety Studies of Organic Sunscreens
Behind this comparison
Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.
-

Co-founder, Medical Director
Cosmetic chemist, cosmetologist, aesthetic products developer
-

Co-founder, CEO and CTO
PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex
-

Dr. Sofía Perea Pérez, MD, MSc
Medical Board
Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine
-

Medical Board
Specialist dermatologist, MBBS, MD, IFAAD
-

Medical Board
Cosmetic chemist, SCS, IFSCC member
-

Medical Board, Medical Advisor
Dermatology MD
-

Elina Nazarenko, MD
Medical Board
Dermatology and diagnostic consultant
-

Victoria Derkova, MS
Medical Board
Cosmetic chemist, cosmetic development technologist
How does it fit your skin?
Scan your face, then any product: Lovi shows how well it fits you and what fits even better.


















































