馃嚚馃嚘Canada

Purito vs A+

Rated by Lovi 路 Unbiased, science-based skincare AI trained on real user outcomes 路 How the Fit score works

Purito and A+ are gentle skincare brands known for thoughtfully calibrated formulas and reliable daily moisture balance. The Korean line, founded in 2017, features soothing moisturizers, serums, sunscreens, and makeup removers that suit dry and sensitive skin best, with the Centella Unscented Toner for acne, the Daily Soft Touch Sunscreen for dark spots, and the Centella Unscented Serum for mature skin. Meanwhile, the Indian line, established in 1990, offers mild compositions suited primarily for sensitive skin, featuring the 345 Relief Cream as a standout option for acne-prone complexions. While both brands champion gentle care, they differ in their regional origins, founding years, and specific product assortments.

Purito is a Korean skincare brand founded in 2017 and owned by Corstone Capital since 2022.

preqin.comtracxn.commk.co.krv.daum.net

A+ is an Indian skincare brand founded in 1990.

pitchbook.com

This page compares some of the most popular Purito and A+ products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Purito vs A+ products

Questions and answers

Purito or A+: which is better?

Purito is the better choice on this page, as its products achieve High to Superior Lovi fit levels across most skin types, whereas A+ only reaches an Average fit for its single listed moisturizer. Reviewers also frequently praise Purito for its lightweight, soothing, and acne-safe formulas.

What is the difference between Purito and A+?

Purito offers a much wider range of fragrance-free products on this page than A+, with several items achieving a Superior Lovi fit for dry and sensitive skin. Reviewers often mention Purito's moisturizers as lightweight and soothing, whereas A+ only features a single 345 Relief Cream with average or low fit levels across most skin types.

Purito or A+: which moisturizer is better?

Purito offers better moisturizers because several items like the Deep Sea Pure Water Cream and Mighty Bamboo Panthenol Cream achieve High or Superior Lovi fit levels for dry and sensitive skin, whereas the A+ 345 Relief Cream only reaches Average or Low fits across those skin types.

Which is more affordable, Purito or A+?

This page does not provide pricing information to compare the affordability of Purito and A+.

Which causes fewer breakouts, Purito or A+?

Purito causes fewer breakouts because the products on this page have a High fit for acne-prone skin, whereas A+ has an Average fit.

When was Purito founded compared to A+?

Purito was founded in 2017, whereas A+ was founded earlier in 1990.

Do any products from Purito or A+ contain fragrance?

Every product on this page from both Purito and A+ lists no fragrance in its ingredients, meaning none of the products on this page contain fragrance.

Which skin types does Purito fit best according to its brand-focused routines?

Purito fits dry skin, sensitive skin, and dry sensitive skin best according to its brand-focused routines.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sof铆a Perea P茅rez, MD, MSc

    Dr. Sof铆a Perea P茅rez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

Scan your face, then any product: Lovi shows how well it fits you and what fits even better.

QR code: get the Lovi app
Download on theApp Store Get it onGoogle Play