馃嚘馃嚭Australia

Purito vs A+

Rated by Lovi 路 Unbiased, science-based skincare AI trained on real user outcomes 路 How the Fit score works

Purito and A+ are gentle skincare brands known for thoughtfully calibrated formulas and reliable daily moisture balance. The Korean line, founded in 2017, features soothing moisturizers, serums, sunscreens, and makeup removers that suit dry and sensitive skin best, with the Centella Unscented Toner for acne, the Daily Soft Touch Sunscreen for dark spots, and the Centella Unscented Serum for mature skin. Meanwhile, the Indian line, established in 1990, offers mild compositions suited primarily for sensitive skin, featuring the 345 Relief Cream as a standout option for acne-prone complexions. While both brands champion gentle care, they differ in their regional origins, founding years, and specific product assortments.

Purito is a Korean skincare brand founded in 2017 and owned by Corstone Capital since 2022.

preqin.comtracxn.commk.co.krv.daum.net

A+ is an Indian skincare brand founded in 1990.

pitchbook.com

This page compares some of the most popular Purito and A+ products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Purito vs A+ products

Questions and answers

Purito or A+: which is better?

Purito is better because the products on this page offer superior and high Lovi fit levels across most skin types, whereas A+ only has an average or low fit. Reviewers also note that Purito products are lightweight, soothing, and gentle.

What is the difference between Purito and A+?

Purito offers a wide range of products on this page with High to Superior Lovi fit levels across most skin types, whereas A+ features only one moisturizer with Average to Low fit levels. Reviewers note that Purito provides lightweight, soothing, and acne-safe moisturizers with no fragrance.

Purito or A+: which moisturizer is better?

Purito moisturizers are generally better than the A+ 345 Relief Cream on this page, as Purito's moisturizers achieve High or Superior Lovi fit levels across multiple skin types compared to the average or low fits of the A+ cream. Reviewers frequently mention that Purito's moisturizers are lightweight and soothing, and panthenol helps support skin conditioning.

American Journal of Clinical Dermatology, 2002

Which is more affordable, Purito or A+?

This page does not contain pricing information, so it is not possible to determine whether Purito or A+ is more affordable.

Which causes fewer breakouts, Purito or A+?

Purito is better for acne-prone skin, as Lovi rates several of the products on this page as having a High or Superior fit for acne-prone skin, whereas A+'s 345 Relief Cream has only an Average fit.

Which brand was founded in South Korea and which was founded in India?

Purito was founded in South Korea in 2017, while A+ was founded in India in 1990.

Do any of the products from Purito or A+ contain fragrance?

Every product on this page from both Purito and A+ lists no fragrance in its ingredients.

Which skin types does Purito fit best according to its brand-focused routines?

According to its brand-focused routines, Purito fits dry skin, sensitive skin, and dry sensitive skin best.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sof铆a Perea P茅rez, MD, MSc

    Dr. Sof铆a Perea P茅rez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

Scan your face, then any product: Lovi shows how well it fits you and what fits even better.

QR code: get the Lovi app
Download on theApp Store Get it onGoogle Play