NIDA skincare
NIDA is a Korean skincare brand founded in 2024 and owned by Proso Inc..
NIDA is celebrated for its soothing moisturizers and expertly balanced formulas. Its products suit dry, sensitive, and combination skin best. For acne-prone skin, the Ultimate Moisturizing Cream stands out as a reliable choice. Each product is carefully crafted to nourish and protect the skin.
This page covers some of the most popular NIDA products; for the whole NIDA range, with a fit score for every product, use the Lovi app.
NIDA moisturizers
Questions and answers
Is NIDA worth it?
NIDA is worth it for sensitive skin, where Lovi rates its fit as High, while its fit for dry skin is Average. The NIDA products on this page list no fragrance in their ingredients.
What are NIDA's best products?
NIDA features the Ultimate Moisturizing Cream, which is especially good at keeping sensitive skin soft and calm. Lovi rates this cream High for sensitive skin and Average for dry, oily, and combination skin.
Which NIDA moisturizer is best for dry skin?
The Ultimate Moisturizing Cream is the moisturizer on this page for dry skin. Lovi rates this cream Average for dry skin.
Does NIDA cause breakouts?
NIDA is unlikely to cause breakouts, as the NIDA products on this page are well-suited for skin prone to pimples and blemishes. Lovi rates the NIDA-focused routine Superior for acne-prone skin.
Is NIDA fragrance-free?
Yes, every NIDA product on this page lists no fragrance in its ingredients, helping keep skincare gentle and calm.
What are the key ingredients in NIDA products?
NIDA products on this page feature key ingredients like niacinamide, which helps reduce dark spots, and centella asiatica, which is known for keeping skin calm and smooth.
The British Journal of Dermatology, 2002Indian Journal of Pharmaceutical Sciences, 2016
How do I build a NIDA skincare routine?
To build a NIDA skincare routine, start by cleansing the face gently and then apply the Ultimate Moisturizing Cream to keep the skin soft and smooth. Lovi rates the NIDA-focused routine Superior for dry, oily, sensitive, combination, and acne-prone skin types.
Where can I buy NIDA, and how much does it cost?
You can buy NIDA on Amazon US, where prices range from $14.99 to $14.99.
What are good alternatives to NIDA?
Good alternatives to NIDA include SKIN1004, Anua, Medicube, Beauty of Joseon, COSRX, and Dr. Althea, which all have brand pages on Lovi.
NIDA vs SKIN1004: which is better?
NIDA is better than SKIN1004 for oily skin, where Lovi rates NIDA Superior and SKIN1004 High, and both brands are equally good for dry, sensitive, combination, and acne-prone skin with a Superior fit.
Who owns NIDA, and where is it from?
NIDA is a Korean brand founded in 2024, owned by Proso Inc..
Is NIDA cruelty-free?
PETA, Leaping Bunny, and Cruelty Free International, the registries Lovi checks, do not list NIDA as cruelty-free.
Research behind NIDA's key ingredients
Behind these ratings
Lovi rates every product from its full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.
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Co-founder, Medical Director
Cosmetic chemist, cosmetologist, aesthetic products developer
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Co-founder, CEO and CTO
PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex
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Dr. Sof铆a Perea P茅rez, MD, MSc
Medical Board
Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine
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Medical Board
Specialist dermatologist, MBBS, MD, IFAAD
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Medical Board
Cosmetic chemist, SCS, IFSCC member
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Medical Board, Medical Advisor
Dermatology MD
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Elina Nazarenko, MD
Medical Board
Dermatology and diagnostic consultant
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Victoria Derkova, MS
Medical Board
Cosmetic chemist, cosmetic development technologist
How does it fit your skin?
Scan your face, then any product: Lovi shows how well it fits you and what fits even better.

