NIDA skincare
NIDA is a Korean skincare brand founded in 2024 and owned by Proso Inc..
NIDA is celebrated for its soothing moisturizers and expertly balanced formulas. Its products suit dry, sensitive, and combination skin best. For acne-prone skin, the Ultimate Moisturizing Cream stands out as a reliable choice. Each product is carefully crafted to nourish and protect the skin.
This page covers some of the most popular NIDA products; for the whole NIDA range, with a fit score for every product, use the Lovi app.
NIDA moisturizers
Questions and answers
Is NIDA worth it?
Yes, NIDA is worth considering as the NIDA products on this page list no fragrance and Lovi rates the NIDA-focused routines Superior for dry, oily, sensitive, combination, and acne-prone skin.
What are NIDA's best products?
NIDA's best-performing routine is the NIDA-focused routine, which rates Superior for dry, oily, sensitive, combination, and acne-prone skin. Lovi rates the Ultimate Moisturizing Cream High for sensitive skin and Average for dry, combination, acne-prone, and mature skin.
Which NIDA moisturizer is best for dry skin?
Ultimate Moisturizing Cream is the moisturizer for dry skin, where Lovi rates it Average for dry skin. The NIDA products on this page list no fragrance in their ingredients.
Does NIDA cause breakouts?
NIDA is unlikely to cause breakouts, and Lovi rates the NIDA-focused routine Superior for acne-prone skin.
Is NIDA fragrance-free?
Yes, every one of the NIDA products on this page lists no fragrance in its ingredients.
What are the key ingredients in NIDA products?
NIDA features key ingredients like niacinamide to help fade dark spots, centella asiatica to calm the skin, and collagen to support a smooth look.
The British Journal of Dermatology, 2002Indian Journal of Pharmaceutical Sciences, 2016
How do I build a NIDA skincare routine?
To build a NIDA routine, you start by applying the Ultimate Moisturizing Cream to keep your skin soft and smooth. Lovi rates the NIDA-focused routine Superior for dry, oily, sensitive, combination, and acne-prone skin.
What are good alternatives to NIDA?
Good alternatives to NIDA include SKIN1004, Anua, Medicube, Beauty of Joseon, COSRX, and Dr. Althea, which all have brand pages on Lovi. Lovi rates the NIDA-focused routines as Superior for dry, oily, sensitive, combination, and acne-prone skin, while the SKIN1004-focused routine is rated Superior for dry and sensitive skin and High for the other types.
NIDA vs SKIN1004: which is better?
NIDA is better than SKIN1004 for oily, combination, and acne-prone skin, where Lovi rates the NIDA-focused routine as Superior compared to High for SKIN1004. Both brands tie as Superior for dry and sensitive skin.
Who owns NIDA, and where is it from?
NIDA is a Korean brand founded in 2024, owned by Proso Inc..
Is NIDA cruelty-free?
PETA, Leaping Bunny, and Cruelty Free International, the registries Lovi checks, do not list NIDA as cruelty-free.
Research behind NIDA's key ingredients
Behind these ratings
Lovi rates every product from its full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.
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Co-founder, Medical Director
Cosmetic chemist, cosmetologist, aesthetic products developer
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Co-founder, CEO and CTO
PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex
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Dr. Sof铆a Perea P茅rez, MD, MSc
Medical Board
Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine
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Medical Board
Specialist dermatologist, MBBS, MD, IFAAD
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Medical Board
Cosmetic chemist, SCS, IFSCC member
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Medical Board, Medical Advisor
Dermatology MD
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Elina Nazarenko, MD
Medical Board
Dermatology and diagnostic consultant
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Victoria Derkova, MS
Medical Board
Cosmetic chemist, cosmetic development technologist
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