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Shiseido vs NIOD

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Shiseido and NIOD are distinct skincare brands rooted in different philosophies and origins. The former is a Japanese company beloved for its sophisticated moisturizers, gentle cleansers, protective sunscreens, and nourishing serums formulated with key ingredients like glycerin, while the latter is a Canadian brand widely loved for its advanced serums and balancing toners featuring sophisticated formulas. Both cater adeptly to sensitive skin, yet the first brand also suits oily skin best through balanced formulations, whereas the second brand particularly suits mature and dry skin types best. These meticulous and scientifically rigorous developments differ fundamentally in their generational heritage, specialized product ranges, and targeted results.

Shiseido is a Japanese skincare brand founded in 1872 and owned by Shiseido Company, Limited.

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NIOD is a Canadian skincare brand founded in 2015 and owned by The Estée Lauder Companies Inc. since 2021.

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This page compares some of the most popular Shiseido and NIOD products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Shiseido vs NIOD products

Questions and answers

Shiseido or NIOD: which is better?

Shiseido is often chosen for its extensive range of cleansers, moisturizers, and treatments that frequently feature fragrance, whereas NIOD offers specialized options with fragrance-free formulas. Reviewers commonly praise Shiseido for deep hydration and luxurious textures, though some note a high price point.

What is the difference between Shiseido and NIOD?

Shiseido is a Japanese brand founded in 1872 that offers a wide range of products including many with added fragrance, while NIOD is a Canadian brand founded in 2015 with products on this page listing no fragrance.

Which is more affordable, Shiseido or NIOD?

The provided page data does not contain pricing information for either Shiseido or NIOD, so a comparison of affordability cannot be made.

Which causes fewer breakouts, Shiseido or NIOD?

NIOD may cause fewer breakouts than Shiseido because the products on this page for NIOD are entirely fragrance-free, whereas most Shiseido products on this page contain fragrance which sometimes notes skin irritation.

How do the founding dates and parent companies of Shiseido and NIOD compare?

Shiseido was founded in 1872 in Japan and is owned by Shiseido Company, Limited, whereas NIOD was founded in 2015 in Canada and has been owned by The Estée Lauder Companies Inc. since 2021.

Which brand offers fragrance-free products, and how many products from Shiseido contain fragrance?

NIOD offers fragrance-free products since every product on its page lists no fragrance, whereas 15 of the 20 Shiseido products on this page contain fragrance.

What are the main shared key ingredients across the products for both Shiseido and NIOD?

Shiseido and NIOD share key ingredients across their products including glycerin and hyaluronic acid. Reviewers note that the products on this page help provide deep hydration.

Dermatologic Therapy, 2022

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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