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GATSBY skincare

Rated by Lovi 路 Unbiased, science-based skincare AI trained on real user outcomes 路 How the Fit score works

GATSBY is a Japanese skincare brand founded in 1978 and owned by CVC Capital Partners plc since 2026.

guess-gatsby-wikipedia-demo.firebaseapp.comgatsbyglobal.comen.wikipedia.orgpitchbook.com

GATSBY is quietly celebrated for its refreshing cleansers and refined formulas. Its products suit combination, oily, and normal skin types best. For acne-prone skin, the FACIAL WASH stands out as the primary choice for targeted care. These gentle solutions consistently leave the complexion feeling balanced, clean, and renewed.

This page covers some of the most popular GATSBY products; for the whole GATSBY range, with a fit score for every product, use the Lovi app.

GATSBY cleansers

Questions and answers

Is GATSBY worth it?

GATSBY is worth it because Lovi rates the brand-focused routine Superior for dry, oily, sensitive, combination, and acne-prone skin. The GATSBY products on this page are fragrance-free, and FACIAL WASH helps cleanse while Myristic acid helps reduce skin inflammation.

Journal of Food Biochemistry, 2022

What are GATSBY's best products?

GATSBY does not feature standalone best products on this page, but instead offers routines that Lovi rates Superior for dry, oily, sensitive, combination, and acne-prone skin. Lovi rates the GATSBY FACIAL WASH as Average for combination, oily, acne-prone, and oily acne-prone skin, Low for dark spots, mature, and sensitive skin, and warns against its use for dry and dry sensitive skin.

Which GATSBY cleanser is best for oily skin?

FACIAL WASH is the best GATSBY cleanser for oily skin, though Lovi rates its fit for oily skin as Average.

Does GATSBY cause breakouts?

GATSBY is unlikely to cause breakouts because its products on this page list no fragrance and feature ingredients like salicylic acid that help manage acne. Lovi rates the GATSBY-focused routine Superior for acne-prone skin.

BioMed Research International, 2020Journal of Cosmetic Dermatology, 2024

Is GATSBY fragrance-free?

Yes, every one of the GATSBY products on this page lists no fragrance in its ingredients.

What are the key ingredients in GATSBY products?

GATSBY uses myristic acid, glycerin, salicylic acid, dipotassium glycyrrhizate, and bentonite in its formulation. Glycerin helps maintain skin hydration, while salicylic acid aids in managing acne.

Journal of Food Biochemistry, 2022Clinical, Cosmetic and Investigational Dermatology, 2017

How do I build a GATSBY skincare routine?

To build a GATSBY skincare routine, use the FACIAL WASH cleanser, which is included among the GATSBY products on this page. Lovi rates the GATSBY-focused routine Superior for dry, oily, sensitive, combination, and acne-prone skin.

What are good alternatives to GATSBY?

Good alternatives to GATSBY include Biore, Hada Labo, Shiseido, SK-II, Shiseido Senka, and DHC, which all have brand pages on Lovi. Biore routines rate Superior for dry, oily, sensitive, combination, and acne-prone skin.

GATSBY vs Biore: which is better?

GATSBY and Biore both perform similarly, as Lovi rates the GATSBY-focused routine and the Biore-focused routine as Superior for dry skin, oily skin, sensitive skin, combination skin, and acne-prone skin.

Who owns GATSBY, and where is it from?

GATSBY is a Japanese brand founded in 1978, owned by CVC Capital Partners plc since 2026.

guess-gatsby-wikipedia-demo.firebaseapp.comgatsbyglobal.comen.wikipedia.orgpitchbook.com

Is GATSBY cruelty-free?

PETA, Leaping Bunny, and Cruelty Free International, the registries Lovi checks, do not list GATSBY as cruelty-free.

Research behind GATSBY's key ingredients

Behind these ratings

Lovi rates every product from its full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sof铆a Perea P茅rez, MD, MSc

    Dr. Sof铆a Perea P茅rez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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