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GATSBY skincare

Rated by Lovi 路 Unbiased, science-based skincare AI trained on real user outcomes 路 How the Fit score works

GATSBY is a Japanese skincare brand founded in 1978 and owned by CVC Capital Partners plc since 2026.

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GATSBY is quietly celebrated for its refreshing cleansers and refined formulas. Its products suit combination, oily, and normal skin types best. For acne-prone skin, the FACIAL WASH stands out as the primary choice for targeted care. These gentle solutions consistently leave the complexion feeling balanced, clean, and renewed.

This page covers some of the most popular GATSBY products; for the whole GATSBY range, with a fit score for every product, use the Lovi app.

GATSBY cleansers

Questions and answers

Is GATSBY worth it?

GATSBY is worth considering since Lovi rates GATSBY-focused routines Superior for dry, oily, sensitive, combination, and acne-prone skin. Every product on this page also lists no fragrance in its ingredients.

What are GATSBY's best products?

GATSBY offers a FACIAL WASH on this page, which Lovi rates Average for combination, oily, and acne-prone skin. The GATSBY-focused routine is rated Superior for dry, oily, sensitive, combination, and acne-prone skin.

Which GATSBY cleanser is best for oily skin?

FACIAL WASH is the best cleanser for oily skin among the choices on this page, where Lovi rates it Average. The GATSBY products on this page list no fragrance in their ingredients.

Does GATSBY cause breakouts?

GATSBY is unlikely to cause breakouts, as the GATSBY products on this page help care for acne-prone skin with an Average fit and routines that Lovi rates Superior for acne-prone skin.

Is GATSBY fragrance-free?

Yes, because every product among the GATSBY products on this page lists no fragrance in its ingredients.

What are the key ingredients in GATSBY products?

GATSBY products include ingredients like myristic acid, glycerin, salicylic acid, dipotassium glycyrrhizate, and bentonite. Myristic acid helps reduce skin inflammation, while glycerin supports skin hydration and barrier function. Salicylic acid helps prevent and manage acne, and dipotassium glycyrrhizate and bentonite support skin soothing and care.

Journal of Food Biochemistry, 2022

How do I build a GATSBY skincare routine?

To build a GATSBY skincare routine, use the GATSBY FACIAL WASH as the cleanser, which Lovi rates Average for combination, oily, and acne-prone skin. Lovi rates the GATSBY-focused routine Superior overall for dry, oily, sensitive, combination, and acne-prone skin.

What are good alternatives to GATSBY?

Good alternatives to GATSBY include Biore, Hada Labo, Shiseido, SK-II, Shiseido Senka, and DHC. For oily, combination, acne-prone, and sensitive skin, a Biore-focused routine is a strong alternative, though GATSBY routines rate slightly higher for these skin types.

GATSBY vs Biore: which is better?

GATSBY is better than Biore because Lovi rates the GATSBY-focused routine Superior for dry, oily, sensitive, combination, and acne-prone skin, compared to Biore which rates High for several of those skin types. Additionally, every GATSBY product on this page lists no fragrance in its ingredients.

Who owns GATSBY, and where is it from?

GATSBY is a Japanese brand founded in 1978, owned by CVC Capital Partners plc since 2026.

guess-gatsby-wikipedia-demo.firebaseapp.comgatsbyglobal.comen.wikipedia.orgpitchbook.com

Is GATSBY cruelty-free?

PETA, Leaping Bunny, and Cruelty Free International, the registries Lovi checks, do not list GATSBY as cruelty-free.

Research behind GATSBY's key ingredients

Behind these ratings

Lovi rates every product from its full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sof铆a Perea P茅rez, MD, MSc

    Dr. Sof铆a Perea P茅rez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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