Simple vs DHC
Simple and DHC are well-established skincare lines founded in the twentieth century, with the former known for gentle moisturizers, makeup removers, cleansers, and toners containing niacinamide and glycerin, and the latter celebrated for effective makeup removers and nourishing formulas. While both brands offer reliable daily care, the British brand suits oily and acne-prone skin best, whereas the Japanese brand accommodates dry, normal, combination, and oily skin. Ultimately, they differ through their distinct heritage, targeted formulations, and primary ingredient philosophies.
Simple is a British skincare brand founded in 1960 and owned by Unilever PLC since 2011.
en.wikipedia.orgsec.govprnewswire.comsimple.co.uk
DHC is a Japanese skincare brand founded in 1980 and owned by ORIX Corporation since 2023.
dhc-corporate.co.jpen.wikipedia.org
This page compares some of the most popular Simple and DHC products; for every product of both brands, with a fit score for your own skin, use the Lovi app.
Popular Simple vs DHC products
Questions and answers
Simple or DHC: which is better?
Simple and DHC both offer fragrance-free products, but Simple stands out with a wider variety of options on this page, including moisturizers and cleansers that Lovi rates mostly average across skin types. Niacinamide in Simple helps reduce skin pigmentation and suppress melanosome transfer, while glycerin helps improve skin hydration.
What is the difference between Simple and DHC?
Simple offers a wider variety of cleansers, toners, and moisturizers featuring niacinamide and glycerin, while DHC focuses entirely on cleansing oils on this page. For mature skin, Lovi rates Simple's Kind to Skin Soothing Facial Toner as Superior.
Which is more affordable, Simple or DHC?
Simple features lightweight, value-friendly moisturizers on this page, whereas DHC does not highlight affordability.
Which causes fewer breakouts, Simple or DHC?
Simple products on this page are frequently noted by reviewers to sometimes cause breakouts or irritations, whereas DHC does not have reviews mentioning breakouts on this page.
When were Simple and DHC founded and who currently owns them?
Simple was founded in 1960 in the United Kingdom and has been owned by Unilever PLC since 2011, while DHC was founded in 1980 in Japan and is currently owned by ORIX Corporation as of 2023.
Do any of the products from Simple or DHC contain fragrance in their ingredients?
Every product from both Simple and DHC on this page lists no fragrance in its ingredients.
What skin types do Simple's brand-focused routines fit best according to the page?
Simple's brand-focused routines fit oily skin, acne-prone skin, and skin with dark spots best according to the page.
Research behind their key ingredients
The effect of niacinamide on reducing cutaneous pigmentation and suppression of melanosome transfer
Apigenin inhibits UVA-induced cytotoxicity in vitro and prevents signs of skin aging in vivo
Behind this comparison
Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.
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Co-founder, Medical Director
Cosmetic chemist, cosmetologist, aesthetic products developer
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Co-founder, CEO and CTO
PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex
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Dr. Sofía Perea Pérez, MD, MSc
Medical Board
Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine
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Medical Board
Specialist dermatologist, MBBS, MD, IFAAD
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Medical Board
Cosmetic chemist, SCS, IFSCC member
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Medical Board, Medical Advisor
Dermatology MD
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Elina Nazarenko, MD
Medical Board
Dermatology and diagnostic consultant
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Victoria Derkova, MS
Medical Board
Cosmetic chemist, cosmetic development technologist
How does it fit your skin?
Scan your face, then any product: Lovi shows how well it fits you and what fits even better.
