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Pixi vs A+

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Pixi and A+ are established skincare brands offering gentle, thoughtfully formulated products for daily care. The British line, founded in 1999, is known for toners, serums, eye products, and moisturizers that suit oily and sensitive skin best, with standout items like the Glow Tonic, Glow Peel Pads, and Retinol Tonic. Conversely, the Indian brand, founded in 1990, is widely beloved for its mild moisturizers that suit sensitive skin best, including the 345 Relief Cream for acne-prone skin. While both deliver reliable results and moisture balance, they differ in their heritage and specific targeted offerings.

Pixi is a British skincare brand founded in 1999.

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A+ is an Indian skincare brand founded in 1990.

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This page compares some of the most popular Pixi and A+ products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Pixi vs A+ products

Questions and answers

Pixi or A+: which is better?

Pixi offers a much wider range of products on this page with superior and high Lovi fit levels across multiple skin types, unlike A+ which only features a single moisturizer with average or low fit. Pixi products feature key ingredients like hyaluronic acid and aloe vera, which help hydrate and support skin wound healing.

Journal of Pharmacy & Pharmaceutical Sciences, 2015Iranian Journal of Medical Sciences, 2019

What is the difference between Pixi and A+?

Pixi offers a much larger variety of products on this page across multiple categories like toners and serums, while A+ only features a single moisturizer. Pixi fits best for oily, sensitive, and acne-prone skin types, whereas A+ provides no fragrance across its items.

Pixi or A+: which moisturizer is better?

Pixi offers multiple moisturizers on this page, such as the Rose Oil Blend, which achieves a High fit for dry skin, whereas A+ features only the 345 Relief Cream, which has an Average fit for dry skin.

Which is more affordable, Pixi or A+?

This page does not provide pricing information to determine whether Pixi or A+ is more affordable.

Which causes fewer breakouts, Pixi or A+?

Pixi fits acne-prone skin best with superior or high Lovi ratings across multiple products on this page, whereas A+ lists no specific best fit for acne-prone skin and only average ratings for its sole product. Hyaluronic acid helps retain moisture in the skin.

Journal of Pharmacy & Pharmaceutical Sciences, 2015Drug Delivery, 2017

How do the founding years and countries of origin compare between Pixi and A+?

Pixi was founded in 1999 in the United Kingdom, whereas A+ was founded in 1990 in India. Both brands are independently owned.

Which brand offers more products with added fragrance, Pixi or A+?

Pixi offers more products with added fragrance, listing fragrance in 3 of its 10 products on this page, whereas A+ lists no fragrance in every product on this page.

What are the main skin types that Pixi is designed to fit best according to its brand-focused routines?

Pixi fits oily skin, sensitive skin, and acne-prone skin best according to its brand-focused routines.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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