feel skincare

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

feel is a Canadian skincare brand founded in 2016.

Skincare enthusiasts cherish feel for its luxurious moisturizers and carefully balanced formulas. Its products suit combination and dry skin best, providing deep, soothing hydration. For acne-prone skin, the standout solution is the Probiotic Moisturizer. Every preparation delivers a harmonious balance that nurtures daily skin health.

Cruelty-free · Leaping Bunny

This page covers some of the most popular feel products; for the whole feel range, with a fit score for every product, use the Lovi app.

feel moisturizers

Probiotic Moisturizer

Questions and answers

Is feel worth it?

Yes, feel is worth it because its products fit most skin types at high levels, with the feel-focused routine rating Superior for dry, oily, sensitive, combination, and acne-prone skin. Lovi rates the Probiotic Moisturizer Superior for dry and dry sensitive skin, and High for oily, acne-prone, and sensitive skin. Additionally, every product on this page is free of added fragrance.

What are feel's best products?

Lovi rates the feel-focused routines Superior for dry, oily, sensitive, combination, and acne-prone skin. The Probiotic Moisturizer rates Superior for dry and dry sensitive skin, and High for oily acne-prone, sensitive, acne-prone, dark spots, and mature skin.

Which feel moisturizer is best for dry skin?

Probiotic Moisturizer is the best moisturizer on this page for dry skin. Lovi rates Probiotic Moisturizer Superior for dry skin.

Does feel cause breakouts?

Feel is unlikely to cause breakouts, as the feel products on this page list no fragrance and Lovi rates acne-prone skin High for the Probiotic Moisturizer.

Is feel fragrance-free?

Yes, the feel products on this page list no fragrance in their ingredients. Lovi rates the feel brand-focused routine Superior for dry, oily, sensitive, combination, and acne-prone skin.

What are the key ingredients in feel products?

Feel products on this page contain key ingredients such as glycerin, green tea leaf extract, and wild apple fruit extract. Glycerin helps improve hydration and supports the skin barrier, while green tea and apple extracts provide antioxidant and soothing benefits.

Clinical, Cosmetic and Investigational Dermatology, 2017

How do I build a feel skincare routine?

To build a feel skincare routine, apply the Probiotic Moisturizer to keep skin soft and balanced. Lovi rates the routine Superior for dry, oily, sensitive, combination, and acne-prone skin.

What are good alternatives to feel?

Good alternatives to feel include The Ordinary, Skinfix, MAC, ILIA Beauty, AlumierMD, and grace & stella.

feel vs The Ordinary: which is better?

Lovi rates Superior for dry, oily, sensitive, combination, and acne-prone skin, making feel better than The Ordinary across these skin types. The feel products on this page also list no fragrance in their ingredients.

Is feel cruelty-free?

Yes: Leaping Bunny lists feel as cruelty-free.

Leaping Bunny

5 more questions

Research behind feel's key ingredients

Green tea extract reduces induction of p53 and apoptosis in UVB-irradiated human skin independent of transcriptional controls
Camellia sinensis leaf extract · Experimental Dermatology, 2009
The 24-hour skin hydration and barrier function effects of a hyaluronic 1%, glycerin 5%, and Centella asiatica stem cells extract moisturizing fluid: an intra-subject, randomized, assessor-blinded study
Glycerin · Clinical, Cosmetic and Investigational Dermatology, 2017
Antiacne and antiblotch activities of a formulated combination of Aloe barbadensis leaf powder, Garcinia mangostana peel extract, and Camellia sinensis leaf extract
Camellia sinensis leaf extract · Clinical, Cosmetic and Investigational Dermatology, 2019
Stability, antioxidant activity, in vivo safety and efficacy of creams with standardized wild apple fruit extract: a comparison of conventional and biodegradable emulsifiers
Pyrus malus fruit extract · International Journal of Cosmetic Science, 2019
Standardized wild apple fruit extract as a bioactive agent in dermocosmetic products for efficacy skin hydration-In vitro and in vivo evaluation
Pyrus malus fruit extract · Journal of Cosmetic Dermatology, 2022

1 more study

Simmondsia chinensis (jojoba) cake fermentation: A new, sustainable technology for advanced skin and scalp care ingredients
Lactobacillus ferment · International Journal of Cosmetic Science, 2026

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Behind these ratings

Lovi rates every product from its full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

Nadia Kapleva, MS

Co-founder, Medical Director

Cosmetic chemist, cosmetologist, aesthetic products developer
Alexey Shagraev, PhD

Co-founder, CEO and CTO

PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex
Dr. Sofía Perea Pérez, MD, MSc

Medical Board

Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine
Aishani Shah, MD

Medical Board

Specialist dermatologist, MBBS, MD, IFAAD
Asya Zubkova, MS

Medical Board

Cosmetic chemist, SCS, IFSCC member
Hanna Kurets, MD

Medical Board, Medical Advisor

Dermatology MD
Elina Nazarenko, MD

Medical Board

Dermatology and diagnostic consultant
Victoria Derkova, MS

Medical Board

Cosmetic chemist, cosmetic development technologist