feel skincare

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

feel is a Canadian skincare brand founded in 2016.

Skincare enthusiasts cherish feel for its luxurious moisturizers and carefully balanced formulas. Its products suit combination and dry skin best, providing deep, soothing hydration. For acne-prone skin, the standout solution is the Probiotic Moisturizer. Every preparation delivers a harmonious balance that nurtures daily skin health.

Cruelty-free · Leaping Bunny

This page covers some of the most popular feel products; for the whole feel range, with a fit score for every product, use the Lovi app.

feel moisturizers

Probiotic Moisturizer

Questions and answers

Is feel worth it?

Feel is worth it because Lovi rates the brand's routines Superior for dry, oily, sensitive, combination, and acne-prone skin, and the feel products on this page list no fragrance. Glycerin helps maintain skin hydration, as supported by studies.

Clinical, Cosmetic and Investigational Dermatology, 2017

What are feel's best products?

The Probiotic Moisturizer is feel's top product, rating Superior for dry and dry sensitive skin and High for sensitive, acne-prone, and mature skin. Lovi rates the feel-focused routine Superior overall for dry, oily, sensitive, combination, and acne-prone skin.

Which feel moisturizer is best for dry skin?

Probiotic Moisturizer is the best choice, as Lovi rates it Superior for dry skin. Glycerin in the formula helps keep dry skin soft and hydrated throughout the day.

Clinical, Cosmetic and Investigational Dermatology, 2017

Does feel cause breakouts?

The feel products on this page are unlikely to cause breakouts because Probiotic Moisturizer rates High for acne-prone skin. Glycerin helps maintain skin balance.

Clinical, Cosmetic and Investigational Dermatology, 2017

Is feel fragrance-free?

Yes, the feel products on this page are fragrance-free. Every product listed here contains no fragrance in its ingredients.

What are the key ingredients in feel products?

The feel products on this page feature key ingredients like glycerin, green tea extract, and wild apple fruit extract. Glycerin helps maintain soft, moisturized skin, while green tea extract and wild apple fruit extract provide antioxidant support and soothe irritation.

Clinical, Cosmetic and Investigational Dermatology, 2017

How do I build a feel skincare routine?

To build a routine with feel, use the Probiotic Moisturizer, which Lovi rates Superior for dry, oily, sensitive, combination, and acne-prone skin. The feel products on this page list no added fragrance in their ingredients.

What are good alternatives to feel?

Good alternatives to feel with pages on Lovi include The Ordinary, Skinfix, MAC, ILIA Beauty, AlumierMD, and grace & stella. These brands offer similar options for shoppers looking for skincare products.

feel vs The Ordinary: which is better?

Lovi rates Superior for dry skin, oily skin, sensitive skin, combination skin, and acne-prone skin, matching The Ordinary for dry skin and ranking higher for the others. Both brands offer top-tier routines, while the feel products on this page are all fragrance-free.

Is feel cruelty-free?

Yes: Leaping Bunny lists feel as cruelty-free.

Leaping Bunny

5 more questions

Research behind feel's key ingredients

Green tea extract reduces induction of p53 and apoptosis in UVB-irradiated human skin independent of transcriptional controls
Camellia sinensis leaf extract · Experimental Dermatology, 2009
The 24-hour skin hydration and barrier function effects of a hyaluronic 1%, glycerin 5%, and Centella asiatica stem cells extract moisturizing fluid: an intra-subject, randomized, assessor-blinded study
Glycerin · Clinical, Cosmetic and Investigational Dermatology, 2017
Antiacne and antiblotch activities of a formulated combination of Aloe barbadensis leaf powder, Garcinia mangostana peel extract, and Camellia sinensis leaf extract
Camellia sinensis leaf extract · Clinical, Cosmetic and Investigational Dermatology, 2019
Stability, antioxidant activity, in vivo safety and efficacy of creams with standardized wild apple fruit extract: a comparison of conventional and biodegradable emulsifiers
Pyrus malus fruit extract · International Journal of Cosmetic Science, 2019
Standardized wild apple fruit extract as a bioactive agent in dermocosmetic products for efficacy skin hydration-In vitro and in vivo evaluation
Pyrus malus fruit extract · Journal of Cosmetic Dermatology, 2022

1 more study

Simmondsia chinensis (jojoba) cake fermentation: A new, sustainable technology for advanced skin and scalp care ingredients
Lactobacillus ferment · International Journal of Cosmetic Science, 2026

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Behind these ratings

Lovi rates every product from its full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

Nadia Kapleva, MS

Co-founder, Medical Director

Cosmetic chemist, cosmetologist, aesthetic products developer
Alexey Shagraev, PhD

Co-founder, CEO and CTO

PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex
Dr. Sofía Perea Pérez, MD, MSc

Medical Board

Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine
Aishani Shah, MD

Medical Board

Specialist dermatologist, MBBS, MD, IFAAD
Asya Zubkova, MS

Medical Board

Cosmetic chemist, SCS, IFSCC member
Hanna Kurets, MD

Medical Board, Medical Advisor

Dermatology MD
Elina Nazarenko, MD

Medical Board

Dermatology and diagnostic consultant
Victoria Derkova, MS

Medical Board

Cosmetic chemist, cosmetic development technologist