feel skincare

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

feel is a Canadian skincare brand founded in 2016.

Skincare enthusiasts cherish feel for its luxurious moisturizers and carefully balanced formulas. Its products suit combination and dry skin best, providing deep, soothing hydration. For acne-prone skin, the standout solution is the Probiotic Moisturizer. Every preparation delivers a harmonious balance that nurtures daily skin health.

Cruelty-free · Leaping Bunny

This page covers some of the most popular feel products; for the whole feel range, with a fit score for every product, use the Lovi app.

feel moisturizers

Probiotic Moisturizer

Questions and answers

Is feel worth it?

Feel is worth it because Lovi rates its routines Superior for dry, oily, sensitive, combination, and acne-prone skin. Every product on this page also lists no fragrance in its ingredients.

What are feel's best products?

Lovi rates the Probiotic Moisturizer Superior for dry and dry sensitive skin, and High for oily, sensitive, and acne-prone skin, as well as skin with dark spots and mature skin. Additionally, the feel products on this page list no fragrance in their ingredients.

Which feel moisturizer is best for dry skin?

Probiotic Moisturizer is the best feel moisturizer for dry skin, rating Superior for that skin type. Lovi rates the feel-focused routine Superior for dry skin.

Does feel cause breakouts?

Feel products on this page are unlikely to cause breakouts, as the brand-focused routine rates Superior for acne-prone skin. Additionally, Probiotic Moisturizer rates High for oily acne-prone skin and acne-prone skin.

Is feel fragrance-free?

Yes, the feel products on this page list no fragrance in their ingredients. This helps keep skin calm and reduces the likelihood of irritation.

What are the key ingredients in feel products?

The feel products on this page feature key ingredients like glycerin, green tea extract, and wild apple fruit extract. Glycerin helps maintain skin hydration, while green tea extract and wild apple fruit extract provide antioxidant activity.

Experimental Dermatology, 2009

How do I build a feel skincare routine?

To build a skincare routine with feel, use the Probiotic Moisturizer for daily hydration. Lovi rates the feel-focused routines Superior for dry, oily, sensitive, combination, and acne-prone skin. Every feel product on this page is free from added fragrance.

What are good alternatives to feel?

The Ordinary, Skinfix, MAC, ILIA Beauty, AlumierMD, and grace & stella are good alternatives to feel. Lovi rates the feel-focused routine Superior for dry, oily, sensitive, combination, and acne-prone skin.

feel vs The Ordinary: which is better?

Lovi rates Superior for dry skin, oily skin, sensitive skin, combination skin, and acne-prone skin, performing similarly to The Ordinary across those skin types. Lovi rates slightly higher than The Ordinary for acne-prone skin.

Is feel cruelty-free?

Yes: Leaping Bunny lists feel as cruelty-free.

Leaping Bunny

5 more questions

Research behind feel's key ingredients

Green tea extract reduces induction of p53 and apoptosis in UVB-irradiated human skin independent of transcriptional controls
Camellia sinensis leaf extract · Experimental Dermatology, 2009
The 24-hour skin hydration and barrier function effects of a hyaluronic 1%, glycerin 5%, and Centella asiatica stem cells extract moisturizing fluid: an intra-subject, randomized, assessor-blinded study
Glycerin · Clinical, Cosmetic and Investigational Dermatology, 2017
Antiacne and antiblotch activities of a formulated combination of Aloe barbadensis leaf powder, Garcinia mangostana peel extract, and Camellia sinensis leaf extract
Camellia sinensis leaf extract · Clinical, Cosmetic and Investigational Dermatology, 2019
Stability, antioxidant activity, in vivo safety and efficacy of creams with standardized wild apple fruit extract: a comparison of conventional and biodegradable emulsifiers
Pyrus malus fruit extract · International Journal of Cosmetic Science, 2019
Standardized wild apple fruit extract as a bioactive agent in dermocosmetic products for efficacy skin hydration-In vitro and in vivo evaluation
Pyrus malus fruit extract · Journal of Cosmetic Dermatology, 2022

1 more study

Simmondsia chinensis (jojoba) cake fermentation: A new, sustainable technology for advanced skin and scalp care ingredients
Lactobacillus ferment · International Journal of Cosmetic Science, 2026

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Behind these ratings

Lovi rates every product from its full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

Nadia Kapleva, MS

Co-founder, Medical Director

Cosmetic chemist, cosmetologist, aesthetic products developer
Alexey Shagraev, PhD

Co-founder, CEO and CTO

PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex
Dr. Sofía Perea Pérez, MD, MSc

Medical Board

Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine
Aishani Shah, MD

Medical Board

Specialist dermatologist, MBBS, MD, IFAAD
Asya Zubkova, MS

Medical Board

Cosmetic chemist, SCS, IFSCC member
Hanna Kurets, MD

Medical Board, Medical Advisor

Dermatology MD
Elina Nazarenko, MD

Medical Board

Dermatology and diagnostic consultant
Victoria Derkova, MS

Medical Board

Cosmetic chemist, cosmetic development technologist