Equate skincare
Equate is an American skincare brand founded in 1986 and owned by Walmart Inc. since 1993.
Equate is loved for its sunscreens and exfoliants, relying on thoughtfully balanced formulas. Its products suit balanced to combination skin best, owing to their gentle yet effective daily utility. For particular concerns, the Blackhead Clearing Scrub stands out for acne-prone skin, while the Sport Broad Spectrum Sunscreen SPF 50 addresses skin with dark spots. The brand continues to offer reliable daily care through these well-formulated skincare solutions.
This page covers some of the most popular Equate products; for the whole Equate range, with a fit score for every product, use the Lovi app.
Other Equate products
Questions and answers
Is Equate worth it?
Equate is worth it because Lovi rates the brand-focused routines Superior for dry, oily, sensitive, combination, and acne-prone skin. Additionally, the Equate products on this page list no fragrance in their ingredients.
What are Equate's best products?
Equate offers an Equate-focused routine that Lovi rates Superior for dry, oily, sensitive, combination, and acne-prone skin. Its specific products on this page include the Blackhead Clearing Scrub and the Sport Broad Spectrum Sunscreen SPF 50.
Which Equate sunscreen is best for sensitive skin?
The Sport Broad Spectrum Sunscreen SPF 50 is the sunscreen on this page for sensitive skin, and Lovi rates it Average for sensitive skin.
Does Equate cause breakouts?
Equate is unlikely to cause breakouts, and Lovi rates the Equate-focused routine Superior for acne-prone skin. The Equate products on this page help clear pores while being fragrance-free.
BioMed Research International, 2020Journal of Cosmetic Dermatology, 2024
Is Equate fragrance-free?
Yes, every one of the Equate products on this page lists no fragrance in its ingredients. Lovi rates the Equate-focused routines Superior for sensitive skin.
What are the key ingredients in Equate products?
Equate products on this page include key ingredients such as salicylic acid, which helps clear acne, and tocopherol, which provides antioxidant benefits. Lovi rates the Equate-focused routine Superior for acne-prone skin.
BioMed Research International, 2020Journal of Cosmetic Dermatology, 2020
How do I build a Equate skincare routine?
To build an Equate skincare routine, combine the Blackhead Clearing Scrub to cleanse oily or acne-prone areas and the Sport Broad Spectrum Sunscreen SPF 50 for daily protection. Lovi rates the Equate-focused routine Superior for dry, oily, sensitive, combination, and acne-prone skin. The Equate products on this page are fragrance-free.
What are good alternatives to Equate?
Good alternatives to Equate include CeraVe, Cetaphil, Paula's Choice, Neutrogena, Kiehl's, and Dermalogica. These similar brands also have dedicated pages on Lovi.
Equate vs CeraVe: which is better?
Equate is better suited than CeraVe across major skin types, as Lovi rates the Equate-focused routines Superior for dry, oily, sensitive, combination, and acne-prone skin. CeraVe-focused routines also score well, but rank slightly lower with High fit for dry skin and Superior fit for the remaining types.
Who owns Equate, and where is it from?
Equate is an American brand founded in 1986, owned by Walmart Inc. since 1993.
Is Equate cruelty-free?
PETA, Leaping Bunny, and Cruelty Free International, the registries Lovi checks, do not list Equate as cruelty-free.
Research behind Equate's key ingredients
Effects of menthol and cold on histamine-induced itch and skin reactions in man
Psychophysical study of the effects of topical application of menthol in healthy volunteers
Behind these ratings
Lovi rates every product from its full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.
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Co-founder, Medical Director
Cosmetic chemist, cosmetologist, aesthetic products developer
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Co-founder, CEO and CTO
PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex
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Dr. Sof铆a Perea P茅rez, MD, MSc
Medical Board
Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine
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Medical Board
Specialist dermatologist, MBBS, MD, IFAAD
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Medical Board
Cosmetic chemist, SCS, IFSCC member
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Medical Board, Medical Advisor
Dermatology MD
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Elina Nazarenko, MD
Medical Board
Dermatology and diagnostic consultant
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Victoria Derkova, MS
Medical Board
Cosmetic chemist, cosmetic development technologist
How does it fit your skin?
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