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Equate skincare

Rated by Lovi 路 Unbiased, science-based skincare AI trained on real user outcomes 路 How the Fit score works

Equate is an American skincare brand founded in 1986 and owned by Walmart Inc. since 1993.

en.wikipedia.org

Equate is loved for its sunscreens and exfoliants, relying on thoughtfully balanced formulas. Its products suit balanced to combination skin best, owing to their gentle yet effective daily utility. For particular concerns, the Blackhead Clearing Scrub stands out for acne-prone skin, while the Sport Broad Spectrum Sunscreen SPF 50 addresses skin with dark spots. The brand continues to offer reliable daily care through these well-formulated skincare solutions.

This page covers some of the most popular Equate products; for the whole Equate range, with a fit score for every product, use the Lovi app.

Other Equate products

Questions and answers

Is Equate worth it?

Equate is worth it for shoppers looking for effective everyday care, as Lovi rates the Equate-focused routine Superior for dry, oily, sensitive, combination, and acne-prone skin. Additionally, every Equate product on this page lists no fragrance in its ingredients.

What are Equate's best products?

Equate features its Blackhead Clearing Scrub, which Lovi rates High for oily and oily acne-prone skin. The Equate products on this page list no fragrance in their ingredients.

BioMed Research International, 2020Journal of Cosmetic Dermatology, 2024

Which Equate sunscreen is best for sensitive skin?

Sport Broad Spectrum Sunscreen SPF 50 is the sunscreen on this page for sensitive skin, and Lovi rates it Average for that skin type.

Does Equate cause breakouts?

Equate is unlikely to cause breakouts, and its Blackhead Clearing Scrub helps keep pores clear with salicylic acid. Lovi rates the Equate-focused routine Superior for acne-prone skin.

BioMed Research International, 2020Journal of Cosmetic Dermatology, 2024

Is Equate fragrance-free?

Yes, every Equate product on this page lists no fragrance in its ingredients.

What are the key ingredients in Equate products?

The Equate products on this page include ingredients like salicylic acid, which helps keep oily skin clear and calm, and tocopherol, which provides antioxidant support. Every product from the brand on this page lists no fragrance in its ingredients.

BioMed Research International, 2020Journal of Cosmetic Dermatology, 2020

How do I build a Equate skincare routine?

To build an Equate skincare routine, combine the Equate Blackhead Clearing Scrub for deep cleaning with the Equate Sport Broad Spectrum Sunscreen SPF 50 for daily protection. Lovi rates the Equate-focused routine Superior for dry skin, oily skin, sensitive skin, combination skin, and acne-prone skin. Every Equate product on this page leaves out added fragrance.

BioMed Research International, 2020Journal of Cosmetic Dermatology, 2024

What are good alternatives to Equate?

Good alternatives to Equate include CeraVe, Cetaphil, Paula's Choice, Neutrogena, Kiehl's, and Dermalogica. These brands offer similar skincare products that you can compare on Lovi.

Equate vs CeraVe: which is better?

Equate is better than or equal to CeraVe for the routines on this page, as Lovi rates the Equate-focused routine Superior for dry, oily, sensitive, combination, and acne-prone skin, matching the CeraVe-focused routine for dry and oily skin and scoring higher for sensitive, combination, and acne-prone skin.

Who owns Equate, and where is it from?

Equate is an American brand founded in 1986, owned by Walmart Inc. since 1993.

en.wikipedia.org

Is Equate cruelty-free?

PETA, Leaping Bunny, and Cruelty Free International, the registries Lovi checks, do not list Equate as cruelty-free.

Research behind Equate's key ingredients

Behind these ratings

Lovi rates every product from its full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sof铆a Perea P茅rez, MD, MSc

    Dr. Sof铆a Perea P茅rez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

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