Equate skincare
Equate is an American skincare brand founded in 1986 and owned by Walmart Inc. since 1993.
Equate is loved for its sunscreens and exfoliants, relying on thoughtfully balanced formulas. Its products suit balanced to combination skin best, owing to their gentle yet effective daily utility. For particular concerns, the Blackhead Clearing Scrub stands out for acne-prone skin, while the Sport Broad Spectrum Sunscreen SPF 50 addresses skin with dark spots. The brand continues to offer reliable daily care through these well-formulated skincare solutions.
This page covers some of the most popular Equate products; for the whole Equate range, with a fit score for every product, use the Lovi app.
Other Equate products
Questions and answers
Is Equate worth it?
Equate is worth it because Lovi rates the Equate-focused routine Superior for dry skin, oily skin, sensitive skin, combination skin, and acne-prone skin. Every Equate product on this page lists no fragrance in its ingredients.
What are Equate's best products?
Equate offers routines that rate Superior for oily, sensitive, combination, acne-prone, and dry skin. For individual items, Lovi rates the Blackhead Clearing Scrub High for oily and oily acne-prone skin, while the Sport Broad Spectrum Sunscreen SPF 50 has an Average fit across most skin types.
Which Equate sunscreen is best for sensitive skin?
The Sport Broad Spectrum Sunscreen SPF 50 is available for sensitive skin, where Lovi rates it Average.
Does Equate cause breakouts?
Equate is unlikely to cause breakouts, and the Equate products on this page list no fragrance. Lovi rates the Equate Blackhead Clearing Scrub High for oily and acne-prone skin.
BioMed Research International, 2020Journal of Cosmetic Dermatology, 2024
Is Equate fragrance-free?
Yes, every Equate product on this page lists no fragrance in its ingredients.
What are the key ingredients in Equate products?
Equate products on this page feature key ingredients like salicylic acid and tocopherol, which help target blemishes and provide antioxidant benefits. Salicylic acid helps manage acne-prone skin, while tocopherol helps support overall skin health.
BioMed Research International, 2020Journal of Cosmetic Dermatology, 2024
How do I build a Equate skincare routine?
To build an Equate skincare routine, combine the Equate Sport Broad Spectrum Sunscreen SPF 50 with the Equate Blackhead Clearing Scrub, which helps keep pores clear and skin smooth. Lovi rates the Equate-focused routine Superior for dry, oily, sensitive, combination, and acne-prone skin. Every Equate product on this page lists no fragrance in its ingredients.
What are good alternatives to Equate?
Good alternatives to Equate include CeraVe, Cetaphil, Paula's Choice, Neutrogena, Kiehl's, and Dermalogica. For dry skin, Lovi rates the CeraVe-focused routine High while the Equate-focused routine is rated Superior.
Equate vs CeraVe: which is better?
Equate is better than CeraVe for most skin types, as Lovi rates the Equate-focused routine Superior for dry, oily, sensitive, combination, and acne-prone skin, compared to High or lower-tier Superior ratings for CeraVe. Every Equate product on this page also lists no fragrance in its ingredients.
Who owns Equate, and where is it from?
Equate is an American brand founded in 1986, owned by Walmart Inc. since 1993.
Is Equate cruelty-free?
PETA, Leaping Bunny, and Cruelty Free International, the registries Lovi checks, do not list Equate as cruelty-free.
Research behind Equate's key ingredients
Effects of menthol and cold on histamine-induced itch and skin reactions in man
Psychophysical study of the effects of topical application of menthol in healthy volunteers
Behind these ratings
Lovi rates every product from its full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.
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Co-founder, Medical Director
Cosmetic chemist, cosmetologist, aesthetic products developer
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Co-founder, CEO and CTO
PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex
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Dr. Sof铆a Perea P茅rez, MD, MSc
Medical Board
Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine
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Medical Board
Specialist dermatologist, MBBS, MD, IFAAD
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Medical Board
Cosmetic chemist, SCS, IFSCC member
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Medical Board, Medical Advisor
Dermatology MD
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Elina Nazarenko, MD
Medical Board
Dermatology and diagnostic consultant
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Victoria Derkova, MS
Medical Board
Cosmetic chemist, cosmetic development technologist
How does it fit your skin?
Scan your face, then any product: Lovi shows how well it fits you and what fits even better.
