🇬🇧United Kingdom

Pixi vs the purest

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Pixi and the purest are distinct skincare options featuring thoughtfully composed formulas. The British brand founded in 1999 is beloved for its toners, serums, eye products, and moisturizers that suit sensitive and mature skin best, with standouts like the Glow Tonic for acne, Glow Peel Pads for dark spots, and Retinol Tonic for aging. Meanwhile, the purest is deeply cherished for its gentle moisturizers offering reliable daily support for acne-prone skin, suiting sensitive, dry, and combination skin best owing to its mild nature. While both rely on carefully balanced formulas, they differ in their specific product types and ideal skin types.

Pixi is a British skincare brand founded in 1999.

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This page compares some of the most popular Pixi and the purest products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Pixi vs the purest products

Questions and answers

Pixi or the purest: which is better?

Pixi offers a much wider variety of products on this page compared to the purest, with high to superior Lovi fit levels across multiple skin types. Reviewers of Pixi note deep hydration and radiance, though some mention strong fragrance and sticky residue.

What is the difference between Pixi and the purest?

Pixi offers a wide range of ten products on this page with varying Lovi fit levels across skin types, whereas the purest features only one solutions moisturizer. Pixi products frequently contain key ingredients like aloe vera and hyaluronic acid, which helps provide deep hydration.

Journal of Pharmacy & Pharmaceutical Sciences, 2015Dermatologic Therapy, 2022

Pixi or the purest: which moisturizer is better?

For moisturizers, Pixi has the Rose Oil Blend, where Lovi rates dry skin as High, while the purest offers solutions, which Lovi rates as High for sensitive skin. Reviewers mention that the products on this page help provide deep hydration and radiance.

Which is more affordable, Pixi or the purest?

Neither Pixi nor the purest has pricing or affordability information available on this page, so it is not possible to compare which brand is more affordable.

Which causes fewer breakouts, Pixi or the purest?

Pixi fits oily and acne-prone skin with Superior to High Lovi ratings across multiple toners and serums on this page, whereas the purest features only one moisturizer rated low for acne-prone skin.

How do the founding years and parent companies of Pixi and the purest compare?

Pixi was founded in 1999 in the United Kingdom and is owned by an independent company, whereas the purest was founded in 2020 and is owned by Evly Pharma Cosmetics.

Which brand offers more products with fragrance between Pixi and the purest?

Pixi offers more products with fragrance on this page, with three scented options compared to one from the purest. Reviewers often mention strong fragrance and scent issues with Pixi products.

Which brand has a wider variety of skin types it fits best according to its brand-focused routines?

Pixi has a wider variety of skin types it fits best, as its brand-focused routines suit sensitive, mature, and dry skin.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

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